Rainmaker team says, “Headline writing is probably the first and most important skill you need to learn as a web writer. John Caples called it the most important part of an advertisement. That’s why he dedicates four out of 18 chapters to headline writing in his book Tested Advertising Methods. And you can sum up those four chapters in one hyphenated word”. How to Write Headlines that Get Results ‘Copyblogger’ Blog  [...]

Nichole Elizabeth DeMeré says, “In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. With thoughtful content, original ideas, clear how-tos, and consistent schedules, these blogs have become household names (at least in your marketing department). While these blogs deserve the recognition and readership they’ve cultivated, many people assume that those are the only places you should go for original, quality marketing ideas. Those people are missing out. There are plenty of up-and-coming blogs worthy of following —... [...]

Neil Patel says, “Engagement! Everyone wants engagement from their content. The problem is we’re not quite sure of the best way to get it. Engagement is one area in which content marketing is more art than science. Even though there are no formulas to predict engagement, there are patterns of success. Here are five things you should add to every blog post to increase engagement. But first, what is engagement? Since engagement is the whole point of this article, it’s important to define terms. Many of the how-to articles on online engagement simply gloss over the missing definition of... [...]

Rahul Sharma says, “One of the most important goals and performance metrics for business blogging is the expansion of the network consisting of individuals who locate, interact with and share unique blog content. Including critical business website features into your blog and adding to the SEO relevance of the same is important. However, what’s also important is to adopt an optimized approach to an increasing blog community and it relies on an understanding of who the target audience is and what sort of information objectives they have instead of simply focusing on what the brand seeks to... [...]

Chris Handy says, “Blogging is an important part of your business strategy. Often, a blog post will be the first impression a prospect has of your company. Getting things just right can be overwhelming. In this post, I’ll outline some of the best tools to help you keep a solid editorial flow from idea to publish. You will discover tools for capturing ideas, proofreading content, and enhancing posts with images. Idea Capture A forgotten idea bears no rewards. If you are anything like me, inspiration hits you at the most inopportune times. Make sure nothing slips through the cracks with... [...]

Christopher Ratcliff says, “Writing requires discipline, focus, talent, sacrifice and a thick skin, so I have no idea how I’ve managed to survive this long without my editor noticing my fundamental lack of these skills. What I do have though is an awesome arsenal of tools and web applications that help paper over any cracks in my expertise. From idea generation, to writing without distraction, to creating jargon-free copy, these 17 tools should also be able to help you improve your own craft and stop you from banging your head against the keyboard for too long”. 17 fantastically useful tools... [...]

Olivia Allen says, “Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging. 1) B2B marketers that use blogs receive 67% more leads than those that do not One of the biggest benefits of blogging is being able to attract high quality leads- even when you’re not working. The more a lead has contact with you, the more likely you are to make a sale. If you’re... [...]

Heledd Jones says, “Find out what a brand learnt from becoming a blogger, and some ideas on what the future might hold for blogger outreach. As a brand, we have dabbled in blogger outreach in the past, so I thought it would be a great use of my maternity leave to enter what I thought was the ‘murky world’ of mummy blogging. Here are some of the key things I learned about blogging… Blogging generates sales In nine short months, I quickly learnt how to blog, how to grow my followers and traffic but most importantly I learnt: Blogs operate in communities. I actually bought things based... [...]

Michael Gerard says, “There’s no denying that content marketing, which has gained significant traction over the last five years, is becoming increasingly important to businesses across all industries. Marketers have found that investing in owned media (e.g., corporate website, blog, or microsite) is crucial to a company’s long-term success in content marketing. One type of owned media—the blog—is among the top 5 content marketing tactics used by B2B marketers, according to a recent study by MarketingProfs and the Content Marketing Institute. But what does it take to launch... [...]

Baer says, “I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. The other day, I published a definitive guide to blogger outreach in order to make sure marketers of all levels have a good foundation for this very effective influencer marketing strategy. To complete that guide, I want to provide a wrap up of my favorite blogger outreach examples from the past year. Enjoy and be ready to be inspired, because there are some very creative... [...]