Mike Klevorn says, “We all know it, blogging drives traffic to your website and is a source of lead generation. In fact, 79% of companies that have a blog report a positive ROI for inbound marketing this year.The truth is, much of the content we read online every day is from a blog, making it one of the most viable sources of lead generation. From my experience, blogs are usually entry pages, where visitors enter the website organically by using a search engine. This makes tracking the bounce rate incredibly important”. The Anatomy of a Lead Capturing Blog Post HubSpot  [...]

Steve Richards says, “Earned media is becoming an ever important aspect of the modern marketing mix with recent research showing blogs as one of the most trusted digital sources guiding consumer decisions. Given that 92% of global consumers value word of mouth recommendations over all forms of advertising, it’s clear that marketers and advertisers have a lot to learn before they can reliably win consumer trust”. Five lessons for effective blogger outreach ‘Econsultancy’ Blog  [...]

Rachel Sprung says, “The more you blog, the more traffic you drive to your site. In fact, companies that blog generate 55% more website visitors, 97% more inbound links, and 434% more indexed pages on average. In order to create this blog content, blog editors need to spend a lot of time coordinating blog content which may involve recruiting writers, setting guidelines, and, of course, editing and publishing content. This is no easy task, but we are here to help you get started coordinating all that blog content. Here are the steps you need to take to schedule out your next month of blog... [...]

This is a reminder for Business 2 Community’s webinar on Blogging.  The ‘Business 2 Community’ team says, “One of the common frustrations among B2B marketers is that their blog posts aren’t doing what they’re supposed to be doing: generating new leads. You can get 100,000 visitors every day, but it doesn’t matter if only 1 of them converts into a lead. But, with the right execution, even companies in “less exciting” industries can transform their blog into a magnet for new leads. In this webinar, we’ll help you understand all the basic principles behind business blogging... [...]

Pamela Vaughan says, “Okay, it’s not quite the end of the month yet — but that’s okay. You can analyze your blog leads any time you want to. Last month, I wrote a blog post about why we all need to stop neglecting our old content. The impetus for the post came from some recent analysis I did about our blog leads. The impetus for the analysis came from HubSpot’s release of its new Attribution Report, which now enables us to see exactly which blog posts directly result in leads. In other words, the posts that people become leads because of — they click through... [...]

Anum Hussain says, “Roughly six months ago, I was tasked with launching a new business blog for Sidekick, an email productivity tool built in HubSpot’s startup labs. I thought sure, I’ve been blogging for HubSpot for over two years. Taking full ownership of a new content entity should be easy, right? Wrong. I spent days Googling “how to launch a new blog.” And every single time, my search results showed the same, repeated, worn-out, and unhelpful advice”. How to Launch and Grow a Business Blog From Scratch HubSpot  [...]

Derek S. says, “Blogging is one of the most effective ways for businesses, especially smaller ones, to communicate with existing and prospective customers. Among other benefits, blogging allows a company to communicate its brand messaging and share valuable information to the digital public at large – while increasing visibility on the search engines and establishing authority within a niche”. + Tools to Help Businesses Harness the Power of Blogs Website Magazine  [...]

Neil Patel says, “Is that a lame title — “Common Headline Writing Myths We Should All Stop Believing”? I could have tried something with a lot more sizzle and punch, right? Like these … OMG! I Just Discovered Why I’m Losing Traffic! Wait Until You See Them! I Won’t Be Able To Sleep For Weeks! The Freaky Reasons Why I’m Losing Traffic!  Mind: Blown! This Guy Knew Something Was Wrong With His Traffic. Wait Until You Find Out What He Discovered!“. Common Headline Writing Myths We Should All Stop Believing HubSpot  [...]

Ginny Soskey says, “For lots of bloggers, publishing blog post can feel a little anticlimactic. You spend all this time researching and writing and editing and designing to get your post out the door, and when you finally hit publish … … Nothing happens. (Except maybe a tweet or two from your mom and the intern. Thanks, Mom and Intern!) But wouldn’t it be nice ifpeople actually noticed when you published a blog post? Enter: Blog subscribers. If you can get people to subscribe to your blog via email, you can start to build a long-term”. 12 Ways to Get More Blog Subscribers... [...]

Chow says, “Some people will tell you that RSS is dead and that most people only rely on social media to get their stories. And these people would be wrong. Many of us still subscribe to our favorite websites and we sift through the posts in an RSS aggregator of our choosing, like Feedly or the Digg Reader. Way back in 2006, John wrote about why he offers a full feed RSSfor this blog and up until recently, I did the same for my blog too”. How to Create a Better Excerpt RSS for Your Blog John Chow’s Blog  [...]