Chow says, “You know him. Richard Branson. I respect him a lot. He’s my mentor and I love to carry out his instructions because they’re guaranteed to produce results. There are few billionaires who appreciate the ability and skills of others – Branson is one of them. Now this post is a very informative one. You might be asking where I met Mr. Branson? Well, I actually met him – not in person but by what he said. His words (quote). Every man on the face of the earth is a product of his words. From the moment I read that quote of his, my entire blogging career and business turned around.... [...]

Dan Shure says, “The perception of success The following screenshot is from an actual blog post. Based upon what you see here, would you call it successful? I think it depends on perception”. The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All) MOZ Blog  [...]

Brian Honigman says, “Often overlooked as a minor detail, the call-to-action included in each and every article on your blog is vital to driving results from your efforts. As part of your content marketing strategy, the goal of your blog should be to educate your audience, stir the right emotions, and build a positive memory of your business as it pertains to your expertise. But it’s also meant to drive traffic, increase social media conversations around your business, generate more conversions in the form of downloads, and add email subscribers to your marketing list. The call-to-action,... [...]

Grant Draper says, “The kind of wake-up call nobody wants: 6 AM on your day off; builders have started drilling, and they’re not stopping any time soon. Some SEO practitioners likely had a similar feeling when Google’s Matt Cutts published his “The decay and fall of guest blogging for SEO” blog post in January 2014. So long, guest blogging. Oh, and Happy New Year! Blogs started no-following their links, and some stopped accepting guest posts altogether. But here’s the thing, Cutts was doing everyone a favor. Poor content began to be culled, and companies refined... [...]

Henneke says, “You sit down at your desk. You start your computer. You check Google Analytics and your email provider dashboard. A deep sigh escapes from your soul. Why is your number of email subscribers still so low? Why aren’t readers flocking to your blog? And when will those business inquiries finally arrive? We all know that blogging is hard work, but what should you do when your efforts don’t seem to pay off?”. No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients ‘Copyblogger’ Blog  [...]

Sam Kusinitz says, “Imagine how many more views and how much more engagement your blog posts would get if you spent as much time crafting your blog post titles as you do your email subject lines. Whether your posts are being discovered in social media, search engines, or inside of people’s inboxes, the titles are the first thingsreaders will see — and they’re the gatekeepers of the excellent content just one click away. To help you brainstorm some clickable titles, twelveskip.com created a lovely infographic featuring 74 blog post titles “templates.” All... [...]

Noah Kagan says, “At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com, my personal blog about marketing. When the year began, there were about 12,250 subscribers and 35 new subscribers were joining each day. Like any good marketer will do, I sat down and did the math. To reach my goal of 50,000 subscribers I would need almost a 3X increase in the number of new, daily subscribers. Eeek! Where to even begin? Personally, I love posts and articles that share marketing tactics that and walk you through each step, so in this article, I’m going start... [...]

Rachel Sprung says, “When you’re first starting a blog for your business, it’s easy to forget about its homepage design. You’re focused on getting posts up on the blog so you can start ranking in search. You care about placing calls-to-action in your posts. You devote time to distributing your posts on social media to help bring in some more traffic.Your homepage design is something that gets set up with a “good enough” mentality … but it’s actually a key page to optimize on your website. To help you get your business blog off to the right start... [...]

Pamela Wilson says, “If you have kids — or if you’ve ever been around kids — you’ve heard the sound before. It’s a noise that’s somewhere between the cry of a lost wolf cub and the wail of a nearby car alarm. It’s one of the most annoying sounds you’ll ever hear. It’s the ear-piercing cry of a child who has been over-stimulated. The angelic child becomes a hot mess of whiny, clingy neediness. If you’re the adult in charge and you manage to keep a cool head, you say something like, “Calm down. I don’t understand what you need. Use your words.” And sometimes it... [...]

Kevin Lee says, “Syndicating your content to a third-party site or guest blogging for a respected publication can be a boost for your business. Here’s a deeper look at the benefits, and potential drawbacks, of this strategy. If your company is regularly publishing good content on your site, you might consider syndicating a portion of this content out to third parties, for example, to online publications in your business vertical. Why Syndicate or Guest Blog? More Visibility. Although you may have put a lot of SEO effort into your business domain, few B2B sites have the site authority... [...]