Pamela Vaughan says, “I’m going to let you in on a little secret: Not all of the content you create has to be 100% original. I know. Mind-blowing, right? And for those of you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Now before some of you get all “But content curation is lazy!” and “Content curation is why there is so much crap on the internet,” hear me out. Sure, curated content is a collection of other people’s content and resources from around the web. But that doesn’t mean it can’t... [...]

Pete Prestipino says, “WordPress version 3.9.2 was released this week and it is recommended that you install the security update now as your site may be vulnerable to DOS attacks. According to WordPress, this release fixes a possible denial of service issue in PHP’s XML processing, reported by Nir Goldshlager of the Salesforce.com Product Security Team. It was fixed by Michael Adams and Andrew Nacin of the WordPress security team and David Rothstein of the Drupal security team. This is the first time the two projects have coordinated joint security releases“. Critical WordPress... [...]

John Bonini says, “I said I wouldn’t have ice cream this week. Yet there I was, leaning over the freezer door surveying my options like the indecisive person in front of you at Starbucks. It wasn’t until I was two spoonfuls into a mint chocolate chip sundae that I realized my oversight. I tried to justify it. It’s Sunday. I always have ice cream before Game of Thrones. Old habits die hard. Unfortunately, so can your goals if those habits aren’t identified and corrected. I often hear the question, “how can I generate more interest and traffic to my blog?” Good question, but... [...]

Matthew Stibbe says, “For the past year, we at Articulate have been constructing an efficient and repeatable process for producing and promoting remarkable content for our blogs and for our clients. The key point here is “efficient and repeatable.” Our blogs, Bad Language and Turbine, have been around for a long time, but we updated them only sporadically. We found it easier to recommend marketing and copywriting techniques to clients than to do it for ourselves (we were, in a sense, like a doctor who smokes). The following hard-won tips are derived from a lot of trial and... [...]

Ginny Soskey says, “Raise your hand if you are maniacal about monitoring your blog traffic. Is your hand raised? Mine is, too. I check out our traffic every day, sometimes multiple times a day. Most of the time, it’s great to be so in-the-weeds — if I notice a sudden dip, I can quickly react. Other times, it’s much more helpful to zoom out. With a bird’s eye view, you can see patterns that are really important, like how fast your blog has been growing. Depending on that answer, you can better staff your team, fight for budget, and allocate resources. One way to figure... [...]

Chipper Nicodemus say, “It wasn`t too long ago, (a year or so) that nearly everyone working in the field of search engine optimization (SEO) would suggest using “high quality” guest blogging as part of a link buildingstrategy. Well, in January of this year, Matt Cutts, Head of Webspam at Google, put a dagger in the heart of guest bloggers, calling it, “the decay and fall of guest blogging for SEO.” In March, Google took action against several guest blogging sites in the form of a manual penalty. In June at SMX Advanced, Cutts said again, “some people still don`t get it [that... [...]

Connor Sullivan says, “There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. You’ve seen the data — you know that if you publish more, you’ll start to see more and more results. But not all blog posts are created equal. Publishing more of the wrong content won’t get you the results you need. Should you be publishing posts on the latest and greatest news in your industry? Or should you be sticking with evergreen, tried-and-true topics? What’s... [...]

Sam Kusinitz says, “I’m sure you’ve heard that if you want people to share your blog posts, all you have to do is create exceptional blog posts. It’s that simple, right? Truthfully, it’s not that easy. Without optimizing posts for sharing and actually coordinating some promotion of your own, it’s very possible that they could fall flat. Since I’m pretty sure you don’t want to do that, you should keep on reading. Column Five andOnboardly included an original infographic in their new ebook, which identifies the specific elements you should include... [...]

Verónica Maria Jarski says, “Keep readers coming back to your blog by regularly serving them generous portions of hearty content. The following infographic by LinkedIn offers content ideas from the various blogging “food” groups: whole wheat and grains, vegetables, meat, desserts, and condiments. The whole wheat and grains group includes how-to posts, repurposed content, and third-party posts. “Hearty and filling, you can quickly dish out this basic content daily,” suggests LinkedIn. Strategic research and analysis, large content pieces, and leadership articles... [...]

Chow says, “You know him. Richard Branson. I respect him a lot. He’s my mentor and I love to carry out his instructions because they’re guaranteed to produce results. There are few billionaires who appreciate the ability and skills of others – Branson is one of them. Now this post is a very informative one. You might be asking where I met Mr. Branson? Well, I actually met him – not in person but by what he said. His words (quote). Every man on the face of the earth is a product of his words. From the moment I read that quote of his, my entire blogging career and business turned around.... [...]