Jason Parks says, “Can you imagine if famous chef Gordon Ramsay cooked a delicious meal and didn’t serve it to anyone? Even though the slow-cooked beef short ribs were top notch, nobody got to experience the ribs because he threw them away. Ramsay tossing away his tasty meal is the equivalent to a business owner or marketer writing kick-ass content but not getting anyone to read it. There is nothing more frustrating than seeing an entrepreneur spend countless hours creating a blog post but getting zero eyeballs on the article. I’m going to teach you to develop a two-way strategy to create... [...]

AJ Agrawal says, “Blogging has the potential to completely transform your life. The fact is that people who invest in blogging are thirteen times more likely to receive a positive ROI than those who don’t. As you can tell, blogging can lead to you making a lot of money. But it’s far from a sure thing. You need to make sure you’re doing all the right things to generate an income from blogging. This guide is going to show you how you can blog and get paid for it. Be Consistent About It Bloggers have to invest time and energy into what they’re doing to make their voices... [...]

Melissa Burns says, “Guest posting is one of the primary ways to attract traffic to your blog. However, many bloggers still have only a rather vague understanding of how to use this method. If you find yourself stumbling about for the right approach, here is some advice. 1. Understand what high-quality content is A good guest post is supposed to do its job – both for you and for the target blog. It may sound obvious, but it is amazing how many bloggers forget this essential truth. The post should be attractive for target blog’s audience. This is achieved by choosing a topic reflecting... [...]

Shaun Quarton says, “If you use WordPress regularly, you probably have a good handle on how everything works. However, a little digging is required to access WordPress’ functionalities in full. You might not realize there are plenty of “hidden” WordPress features – some more hidden than others. In today’s post, I’m going to uncover 20 of these hidden WordPress features, so that you can get the maximum from the world’s most popular CMS. This post is primarily targeted at WordPress beginners. If, however, you consider yourself to be a WordPress dab hand, you might still learn... [...]

Jack Danielson says, “Corporate blogging has emerged as the focal point of business marketing activities for a good reason, it works. It’s an excellent platform to communicate with potential customers and build brand awareness. If you are looking to generate inbound links and organic traffic for your business, there’s hardly any better alternative than maintaining a corporate blog. Most of the modern-day businesses create a blog section simply because they feel they should have one. However, just having a blog doesn’t ensure any business benefit. It takes a tremendous amount... [...]

George Chilton says, “Imagine that you’re on a date. He’s tall, dark and handsome — your dream guy — but soon enough things start to go wrong. He lies about everything, exaggerates his achievements, jumps from one topic to the next without pause or logic and, even worse, whips out a briefcase of fake Cartier watches and tries to sell you one. You’ll be asking for the bill before you even get to dessert and then uploading him straight to Tinder horror stories, right? Well, that’s how commissioning editors feel when they start to read a promising article, and it’s... [...]

Lindsay Kolowich says, “According to a recent U.K. survey, bloggers have ranked as the third most trustworthy source of information, following only friends and family. That’s right — bloggers are trusted more than celebrities, journalists, brands, and politicians. But how do you get people to fall in love with your blog in the first place? (Aside from remarkable content, of course.) Well, just as your website homepage is like the front door to your business, your blog’s design — much like a welcome mat — is the front door to your business blog. If you’re... [...]

Samantha Shannon says, “If you are currently running a content marketing campaign, I’m sure that you have written and published a good amount of blogs. But are they bringing in traffic? You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. So what can you do about it? Get that post to rank well organically! Before I get ahead of myself, not every post will have the potential to rank well. That’s why the first step to boosting a blog to the top of page 1, is to decide which blogs have the chance to succeed. So which... [...]

Brian Childs says, “Coming up with blog titles and topics can be a struggle. Most small businesses aim to publish blogs 3-10 times a month and then use these blog articles to populate everything from newsletters to conversion funnels. When you publish content on a regular basis it’s easy to burn through your initial list of blog titles in a few months. Coming up with good titles also takes a lot of time, and when you work on a team defining what’s “good” becomes subjective. Because regular blogging has such a positive impact on inbound traffic, the process of coming... [...]

Anna Johansson says, “Bored customers are bad news for your business. If consumers are basically falling asleep reading your blog content, they’re not going to stick around long enough to share it or tell their friends, let alone buy your products. Content can be an incredible advantage for your marketing campaign if you use it correctly. According to research, 57 percent of marketers reported customer content as their top marketing priority. This is a direct result of the fact that 78 percent of consumers will trust your organization if you provide custom content with the intent of building... [...]