Lindsay Kolowich says, “Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google. But it can be a pretty tricky tactic to master with Google’s copious algorithm updates. How do you know what matters and what doesn’t? What are today’s blog SEO best practices, and what’s considered “old-school”? How on earth can... [...]

Jordan Simas says, “It’s hard to do things alone. Especially complicated things like growing an ecommerce business. When it comes to selling online, the more friends you have the better. Having connections who can talk up your product is essential to driving traffic to your site and increasing sales. This is where blogger outreach comes in. Even if you don’t have a lot of contacts online you can still reach out to people for help. You just have to do it the right way—and I’m here to teach you how! Types of Blogger Outreach Blogger outreach is about more than just making... [...]

Aqib Nazir says, “Guest blogging is one of the most recommended strategies on building and growing a blog. It is one of the best ways to secure your blog’s future. Just one guest post on a very influential blog can significantly boost your blog’s brand and traffic which can eventually grow your audience. You won’t simply receive these benefits on the day your guest post was published, but will help you gradually and continuously in the coming weeks, months, and even years. This is how beneficial guest posting can be. It makes your blog exposed to a much wider and a greater number of... [...]

James Stew says, “Video is just getting bigger, particularly in how it impacts your business. Whether you choose to shoot recorded video, go live on Facebook or perhaps Snapchat your audience, there’s no doubt that video has the potential to change your business in a massive way. However, a lot of people I speak to just don’t see how video can be incorporated into their existing business model or blog. This is a completely valid hesitation, considering we are all strapped for time, and it sparked my curiosity. What are the best ways for a blogger to use video on their blog to build their... [...]

Christine James says, “If you are late to the blogging game, no worries. It’s never too late to start your own blog to pull in more customers for your small businesses. Whether you are a dentist or a real estate agent, blogging can do you a world of good, bridging the gap between existing and potential clients. First off, let’s define what a blog is and what it is not in 2016. It’s important to understand the difference. Essentially, this is a web page that is regularly updated with highly relevant content written in a conversational and informal tone. It is not simply a... [...]

Sarah Quinn says, “Getting people to read your blog is important. But getting them to subscribe is essential if you ever want them to become a customer, that is. When people subscribe to your blog, they give you their email address, meaning they finally pass from the attract stage to the convert stage. After that, you only need to close and delight and you may have gained yourself a customer for life. Need some advice? Here are 4 ways you can get people subscribing to your blog. 1. Make Sure Users Can See Your Subscribe Button This is possibly the most obvious way to get more blog subscribers,... [...]

Genia Stevens says, “Brands that run a successful blog will have a community of readers who are engaged with their content. Having dedicated readers can increase traffic, generates leads, boost SEO rankings, generate revenue and even assist in brand management. The Bleacher Report is a good example of how a blog can evolve into a brand. The Bleacher Report went from a standard sports blog to a full-fledged company with a brand that has a cult-like following. Forbes contributor Aaron Kwittken says, [t]he site, which covers sports from all angles, has grown to reach more than 60 million unique... [...]

Daniel Sumner is a blogger who flies under the radar, but who make consistent earnings month after month. In his Blogger’s Roadmap 2016, he shows how he does it, and how other marketers can do it, too. Blogging is an online opportunity for anyone who has something to say. And you can do it from anywhere in the world. If you do it right and advertise affiliate products in you blog, you should be able to earn a reasonable living from your blog. Creating an engaging and successful blog doesn’t happen over night, but Sumner shows you how to do it as effectively as possible. The information... [...]

Jerry Low says, “Reduce, reuse, recycle. The three R’s have been pounded into your head since birth. You’re supposed to do everything in your power to reduce your carbon footprint, but you don’t give much thought to your digital one. What if you could put the three R’s to good use with regard to your blog? You can, as long as you create evergreen content. Let’s look at some of the ways you can incorporate the three R’s into your content to drive more traffic. 1. Write a Two-Parter You can live the Hollywood life and write a sequel. Do you really think that the world needed a... [...]

Aqib Nazir says, “Getting high traffic on a post is every blogger’s dream, but not every blogger does it the right way. Blogging is not a get-rich-quick scheme—it requires patience and persistence to build a successful blog. Famous bloggers like Neil Patel, Pat Flynn and Dareen Rowse didn’t build an online empire overnight. It took lots of hard work and patience to reach to a level where they are now. Being a blogger is easy, but being a successful blogger requires some elbow grease. One of the biggest challenges all bloggers face is how to get traffic to their blog. I struggled... [...]