Liz Willits says, “One of the great things about blogging is that it perfectly fits into so many other digital marketing strategies you might already have in place. And if you’re not yet using it to grow your email list and nurture an engaged community of readers, you could be missing out on some huge business opportunities. According to a Hubspot study, B2B marketers who blog generate 67 percent more leadsthan those who do not. Sixty-seven percent!  So why does blogging help marketers get so many more leads? Well, there are three main reasons: 1) Blogging tends to generate high-quality... [...]

Jordan Kasteler says, “We live in an attachment society. Take a look around any coffee shop, restaurant, park or mall, and you’ll see people’s noses glued to their smartphone screens. These people aren’t making phone calls. They’re consuming content and interacting with the digital universe from just about anywhere. And it’s dangerous. Overuse of mobile devices is causing people’s sleep patterns to be disrupted, dizziness, headaches and so much more. Still, despite the dangers, people still use their smartphone religiously. As a business, this behavior is one to capitalize on. But... [...]

Ramons Sukhraj says, “So, apparently, there’s a show on Disney Channel called Dog With a Blog. Yes, you read right. When I discovered this, two thoughts quickly entered my mind — one, “what the heck ever happened to good old shows like The Mickey Mouse Club?,” and two, “literally everyone has a blog now, don’t they?” With so many people (and apparently pets) blogging today, general consumers are far more familiar with most blog conversion practices and, unfortunately for marketers, how to avoid them. Despite this newfound hurdle, there are still several simple, data-backed... [...]

Brian Gardner says, “On this week’s episode, we’re joined by Shay Bocks of Feast Design Company. Shay started hustlin’ in 2008 to connect her creative gifts and ravenous curiosity with the ambition of creative entrepreneurs. Nowadays, that dream has manifested into a full-time operation serving other dreamers just like herself. Within the Genesis community, Shay is best known for her Foodie Pro theme, one that has continually been the best-selling theme on StudioPress. She followed that up with a theme called Brunch Pro and will soon be releasing a third food blogging theme called... [...]

Tony Messer says, “Do you want to be a better business blogger? The simple fact is that setting up a blog for your business is one of the smartest moves you can make. Why? Because content is the future of online marketing and businesses that are creating andpromoting content on their blog on an ongoing basis are building a long term advantage over less savvy competitors. The problem? Blogging takes time. Anyone who tells you that blogging is essentially free because you’re not paying for traffic in the traditional sense as you are with Pay-Per-Click (PPC) has obviously not run a business.... [...]

Andy Obusek says, “Whether blogging is the heart and soul of your business or just another channel through which you communicate to your audience, you know it’s a great way to keep your community and email list engaged. But as with anything you do, there are ways of making the process more time-efficient, and less frustrating. Now, you may have some not-so-fun memories of times when you’ve wrestled with formatting a blog post in your platform’s WYSIWYG (“What you see is what you get”) editor to get it to look just right. Or maybe you’re the type who spends hours writing HTML... [...]

Lindsay Kolowich says, “Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!” That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their first couple of posts, it hits them: This is way harder than I thought. Like any person starting a new job, they mess things up. That’s okay — it happens to pretty much every new... [...]

The HigherVisibility team says, “As an SEO company, one of the most frequent questions we get from our clients is how they should be managing and writing their blog. While there is some variation to what does and does not work for different forms of content, there are certain best practices that can help enhance your blog from both an SEO and user perspective. If you aren’t already, put these tips into practice for a blog that’s as helpful as it is successful. Blog SEO Tips 1. Unique, Quality Content. For a while now, we’ve heard over and over that content is king. However, you can’t... [...]

Christopher Jan Benitez says, “There are lots of factors that determine the success of business blogging. One of those factors takes place even before building a blog for your business. Choosing the platform where to host your blog is important as it serves as the foundation where your blog rests. Therefore, it is crucial that you get selecting a blogging platform right the first time. If you feel that you have chosen wrong, you will need to undergo a painstaking process of transferring all your content from your old blogging platform to a new one. This goes by also saying that there is no... [...]

Carmelo Hannity says, “You know what you want to write about. You have the technicalities set up. Your blog is ready to go, right? Not quite. You may have considered the voice of your blog and your goals from your own perspective, but have you defined your audience? This doesn’t just mean you know that you want to write to consumers in general. Defining your targeted audience should follow a particular strategy and should drill down to the details as much as is possible. The more you can identify your audience, build a persona, and then target them, the more success you’re likely to see... [...]