Chipper Nicodemus say, “It wasn`t too long ago, (a year or so) that nearly everyone working in the field of search engine optimization (SEO) would suggest using “high quality” guest blogging as part of a link buildingstrategy. Well, in January of this year, Matt Cutts, Head of Webspam at Google, put a dagger in the heart of guest bloggers, calling it, “the decay and fall of guest blogging for SEO.” In March, Google took action against several guest blogging sites in the form of a manual penalty. In June at SMX Advanced, Cutts said again, “some people still don`t get it [that... [...]

Connor Sullivan says, “There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. You’ve seen the data — you know that if you publish more, you’ll start to see more and more results. But not all blog posts are created equal. Publishing more of the wrong content won’t get you the results you need. Should you be publishing posts on the latest and greatest news in your industry? Or should you be sticking with evergreen, tried-and-true topics? What’s... [...]

Sam Kusinitz says, “I’m sure you’ve heard that if you want people to share your blog posts, all you have to do is create exceptional blog posts. It’s that simple, right? Truthfully, it’s not that easy. Without optimizing posts for sharing and actually coordinating some promotion of your own, it’s very possible that they could fall flat. Since I’m pretty sure you don’t want to do that, you should keep on reading. Column Five andOnboardly included an original infographic in their new ebook, which identifies the specific elements you should include... [...]

Verónica Maria Jarski says, “Keep readers coming back to your blog by regularly serving them generous portions of hearty content. The following infographic by LinkedIn offers content ideas from the various blogging “food” groups: whole wheat and grains, vegetables, meat, desserts, and condiments. The whole wheat and grains group includes how-to posts, repurposed content, and third-party posts. “Hearty and filling, you can quickly dish out this basic content daily,” suggests LinkedIn. Strategic research and analysis, large content pieces, and leadership articles... [...]

Chow says, “You know him. Richard Branson. I respect him a lot. He’s my mentor and I love to carry out his instructions because they’re guaranteed to produce results. There are few billionaires who appreciate the ability and skills of others – Branson is one of them. Now this post is a very informative one. You might be asking where I met Mr. Branson? Well, I actually met him – not in person but by what he said. His words (quote). Every man on the face of the earth is a product of his words. From the moment I read that quote of his, my entire blogging career and business turned around.... [...]

Dan Shure says, “The perception of success The following screenshot is from an actual blog post. Based upon what you see here, would you call it successful? I think it depends on perception”. The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All) MOZ Blog  [...]

Brian Honigman says, “Often overlooked as a minor detail, the call-to-action included in each and every article on your blog is vital to driving results from your efforts. As part of your content marketing strategy, the goal of your blog should be to educate your audience, stir the right emotions, and build a positive memory of your business as it pertains to your expertise. But it’s also meant to drive traffic, increase social media conversations around your business, generate more conversions in the form of downloads, and add email subscribers to your marketing list. The call-to-action,... [...]

Grant Draper says, “The kind of wake-up call nobody wants: 6 AM on your day off; builders have started drilling, and they’re not stopping any time soon. Some SEO practitioners likely had a similar feeling when Google’s Matt Cutts published his “The decay and fall of guest blogging for SEO” blog post in January 2014. So long, guest blogging. Oh, and Happy New Year! Blogs started no-following their links, and some stopped accepting guest posts altogether. But here’s the thing, Cutts was doing everyone a favor. Poor content began to be culled, and companies refined... [...]

Henneke says, “You sit down at your desk. You start your computer. You check Google Analytics and your email provider dashboard. A deep sigh escapes from your soul. Why is your number of email subscribers still so low? Why aren’t readers flocking to your blog? And when will those business inquiries finally arrive? We all know that blogging is hard work, but what should you do when your efforts don’t seem to pay off?”. No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients ‘Copyblogger’ Blog  [...]

Sam Kusinitz says, “Imagine how many more views and how much more engagement your blog posts would get if you spent as much time crafting your blog post titles as you do your email subject lines. Whether your posts are being discovered in social media, search engines, or inside of people’s inboxes, the titles are the first thingsreaders will see — and they’re the gatekeepers of the excellent content just one click away. To help you brainstorm some clickable titles, twelveskip.com created a lovely infographic featuring 74 blog post titles “templates.” All... [...]