Lindsay Kolowich says, “Congratulations! You’ve published a blog post. After brainstorming a topic, doing a whole lot of research, writing a few drafts, adding a couple sweet images, picking a call-to-action, having a buddy edit it, and tightening up your title … the hard work is all done, right? Right? Not so fast, my friend. While we all wish we could just sit back, put on a pot of tea, and watch the traffic to our posts come pouring in, it doesn’t quite work that way. To get more eyeballs on your new blog post, you need to do more than just hit “publish.”... [...]

Susan Gilbert says, “Working with authors and small business owners, I’m often asked, “What should I l blog about?” I find that it’s hard for most people – even authors – to add this task to their marketing agenda. Most people don’t know what to write about or how to get started. Like it or not though, blog writing is still a vital component to online marketing, and has evolved to become the main vehicle to build trust and establish you an an authority in your niche. Having a great landing page is not enough to attract and convert new leads. You need great content to keep your... [...]

Chow says, “Whether you take a look at larger, commercial blogs like Mashable or you turn your attention toward a “humble” personal blog like John Chow dot Com, you’ll find several key elements that all the successful blogs have in common. While these elements will hardly guarantee any sort of real success for any given blog, it becomes infinitely more challenging to rise to the top of the heap if you are missing any of these pieces to the puzzle. 1. Custom Blog Design WordPress is a wonderful and powerful platform. Better still, it’s completely free for you to download, install and use... [...]

Pamela Vaughan says, “These days, I spend a lot of my time on blog optimization. I’m constantly trying to figure out how we can fill the top of our funnel with more blog visitors, and how we convert more of those visitors into subscribers and leads. Because my role is focused on optimization and growth, I try to make sure we’re always testing something. After all, if we only do what we know works, we may see growth, but it will only ever be incremental growth. And we have ambitious goals here at HubSpot, so we need to be focused on achieving exceptional growth. That’s... [...]

Steve Richards says, “Earned media is becoming an ever important aspect of the modern marketing mix with recent research showing blogs as one of the most trusted digital sources guiding consumer decisions. Given that 92% of global consumers value word of mouth recommendations over all forms of advertising, it’s clear that marketers and advertisers have a lot to learn before they can reliably win consumer trust.”. Five lessons for effective blogger outreach ‘Econsultancy’ Blog  [...]

Mike Klevorn says, “We all know it, blogging drives traffic to your website and is a source of lead generation. In fact, 79% of companies that have a blog report a positive ROI for inbound marketing this year.The truth is, much of the content we read online every day is from a blog, making it one of the most viable sources of lead generation. From my experience, blogs are usually entry pages, where visitors enter the website organically by using a search engine. This makes tracking the bounce rate incredibly important”. The Anatomy of a Lead Capturing Blog Post HubSpot  [...]

Steve Richards says, “Earned media is becoming an ever important aspect of the modern marketing mix with recent research showing blogs as one of the most trusted digital sources guiding consumer decisions. Given that 92% of global consumers value word of mouth recommendations over all forms of advertising, it’s clear that marketers and advertisers have a lot to learn before they can reliably win consumer trust”. Five lessons for effective blogger outreach ‘Econsultancy’ Blog  [...]

Rachel Sprung says, “The more you blog, the more traffic you drive to your site. In fact, companies that blog generate 55% more website visitors, 97% more inbound links, and 434% more indexed pages on average. In order to create this blog content, blog editors need to spend a lot of time coordinating blog content which may involve recruiting writers, setting guidelines, and, of course, editing and publishing content. This is no easy task, but we are here to help you get started coordinating all that blog content. Here are the steps you need to take to schedule out your next month of blog... [...]

This is a reminder for Business 2 Community’s webinar on Blogging.  The ‘Business 2 Community’ team says, “One of the common frustrations among B2B marketers is that their blog posts aren’t doing what they’re supposed to be doing: generating new leads. You can get 100,000 visitors every day, but it doesn’t matter if only 1 of them converts into a lead. But, with the right execution, even companies in “less exciting” industries can transform their blog into a magnet for new leads. In this webinar, we’ll help you understand all the basic principles behind business blogging... [...]

Pamela Vaughan says, “Okay, it’s not quite the end of the month yet — but that’s okay. You can analyze your blog leads any time you want to. Last month, I wrote a blog post about why we all need to stop neglecting our old content. The impetus for the post came from some recent analysis I did about our blog leads. The impetus for the analysis came from HubSpot’s release of its new Attribution Report, which now enables us to see exactly which blog posts directly result in leads. In other words, the posts that people become leads because of — they click through... [...]