Pamela Vaughan says, “File this one under Why You Need to Test Stuff for Yourself. A couple of months ago, we got rid of thesecondary call-to-action (CTA) we were using at the bottom of our blog posts to increase blog subscriptions, and replaced it with an actualsubscribe form. The logic behind this was, rather than making visitors click through to a landing page in order to subscribe to our blog, we’d allow them to subscribe right there at the bottom of the post — saving them the extra click, and reducing friction for conversion. Makes sense, right? And it worked! Our post... [...]

Jessica Edmondson says, “Blogger outreach campaigns have gained popularity with big brands like Ford and eBay Deals hopping on the bandwagon. But why does blogger outreach help brands, and more importantly, how will it help your client? Overall, this post serves to gives you a why, what and how glimpse inside blogger promotion”. The Why, What, and How of Blogger Outreach for Your Clients MOZ Blog  [...]

Ginny Soskey says, “Congrats! You’ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. You even got a designer to make your blog layout look fabulous! Now comes the time you’ve been waiting for: Finally whipping up that first blog post and publishing it for the world to see. … But don’t click “publish” just yet! When you’re in a hurry to get started with your blog, it can be tempting to overlook some of the key elements that’ll help make it successful. But after investing all that time to get your... [...]

Derek S. says, “Considering WordPress accounts for 23 percent of all websites on the Net, when a new version is released it tends to be a big deal. With the first release candidate of WordPress 4.0, the popular content management system (CMS) has updated its platform with several revamped features for its users with one of the largest updates being to the Media Library. Now, in addition to the existing list view, users can select to see their media in a sleek grid view. The Media Library also now allows users to view an enlarged preview, edit information as well as navigate between... [...]

Tuesday, the first day it was available, over 500 people invested in Joshua Zamora‘s Zamurai PBN Blueprint, an impressive accomplishment for Zamora. The basic training, itself, is mostly responsible for that success. It shows us how to improve our rank in the search engine results by building a PBN (Private Blog Network) that leads people and search engines to your site. It’s a technique used by many marketers (especially, the top marketers) over the years. Zamora has found that it’s still useful today. In this training you will find the 6 steps to creating your own ranking machine.... [...]

Neil Patel says, “Once upon a time, you wrote an article. It was a good one. It took you four and a half hours, required a ton of research, and maybe cost you a very late night. After you wrote the article, proofread it, edited it, added images, and published it, you felt good about yourself. Clicking the “publish” button gave you a huge sense of satisfaction. Then, you sat back to wait for the accolades, the reads, the shares, the engagement, the fame”. How to Get People to Read Your Entire Blog Post HubSpot  [...]

Henneke says, “Are your blog posts helping you win clients? Blogging helps boost your authority, drive relevant traffic, and generate leads. But are your blog posts working for your business? Although business blogging is a longterm strategy, you can employ a few smart tactics to one single post in order to generate meaningful leads. Not just one lead. But a handful or more of quality leads”. An Internet Marketing Education in 16 Ebooks and 20 Emails. No Charge ‘Copyblogger’ Blog  [...]

Neil Patel says, “Back in 2012, Max Nisen wrote, “Content marketing is one of the biggest new trends.” He reported NewsCred’s CEO Shafqat Islam as saying, “Every Fortune 2000 company today is a candidate for content marketing. If they’re not doing it, they will be.” Two years later, Nisen and Islam’s prophecies have come to pass. We are in the age of content marketing — and it’s showing no signs of going away. The content marketing arena is now so vast and so complex that people are starting to get lost. Don’t believe me? Just take a look at this hodgepodge... [...]

Henneke says, “Are your blog posts helping you win clients? Blogging helps boost your authority, drive relevant traffic, and generate leads. But are your blog posts working for your business? Although business blogging is a longterm strategy, you can employ a few smart tactics to one single post in order to generate meaningful leads. Not just one lead. But a handful or more of quality leads”. 4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries ‘Copyblogger’ Blog  [...]

Carly Stec says, “Allow me to make an assumption about you: At one time or another, you’ve done something because your friends were doing it. Sometimes, following others can be harmless — the worst thing that’ll happen is you’ll end up with a bad haircut or a hilarious 10th grade class photo. But on your blog, following others could be stunting your growth. Success rarely occurs by simply doing what everyone else is doing. As a content marketer who has a experimented with conversion optimization, I’ve seen first-hand how breaking the mold can help a blog grow.... [...]