HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘How Beehive Uses ‘Drop Marketing’ To Create Buzz’. The HubSpot team says, “Kipp and Kieran dive into the world of ‘drop marketing’ and detail the steps Beehiiv took to create monumental buzz. This is a look-back at their conversation with Alex Lieberman (Morning Brew co-founder). Learn more about how Beehiiv planned their drops 90 days in advance, the importance of... [...]

A Marketing Strategy Framework is a structured approach for businesses to identify target audiences, define value propositions, and outline tactics to achieve marketing goals. It helps streamline decision-making, ensuring consistency and effectiveness in reaching and engaging customers. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Marketing Strategy Framework: How to Get More Leads & Sales in 2025’ featuring Emily Hirsh. This episode covers the following: Why... [...]

2024 was a year of dizzying changes in adtech: Google’s back-and-forth on identifier deprecation, Chrome’s potential breakoff and ongoing anti-trust issues, increased fragmentation and wasted ad spend, and an AI boom. Adweek is hosting a webinar ‘Turn 2024’s Marketing Challenges Into 2025 Wins’ on Wednesday, February 5, 2025, at 1.00 pm ET. The Adweek team says, “Discover how the marketing ecosystem shifted in 2024, including lessons to help brands build strategies that can withstand industry headwinds well into 2025 and beyond, with guest speaker Nikhil Lai, senior... [...]

Anticipation marketing involves creating excitement and demand for a product or service before its launch. It leverages teasers, pre-orders, and sneak peeks to build curiosity and engage audiences early. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Anticipation Marketing: Crushing Your Next Launch Without Being Salesy’ featuring Brenna McGowan. This episode covers the following: The Benefits of Anticipation Marketing Anticipation Marketing Step 1: Customer... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘How to drive conversions with influencer marketing’. The Wix team says, “Does influencer marketing lead to leads and converting conversions?  What type of influencer marketing gets signups and clicks, and which don’t? Wix’s Mordy Oberstein and Crystal Carter welcome Nicole Ponce from Semrush, an expert in navigating the complex waters of B2B influencer marketing. Sara Adam, Head of Partnerships and Influencer Marketing at Wix Studio, also joins in on the conversation to discuss... [...]

AI transforms marketing by enabling personalized customer experiences and data-driven decision-making. It enhances efficiency, targeting, and engagement, leading to better business outcomes. Digital Marketing Depot has published a new guide ‘Building the AI feedback loop for PPC’. The DMD team says, “The power of AI in marketing is no longer just hype. It’s a real, transformative force capable of driving results that most would kill for, especially when it comes to paid campaigns. Today’s AI tools promise smarter campaigns, streamlined targeting, and better ROI. But there’s... [...]

Backlinks boost a site’s authority and credibility, signaling trustworthiness to search engines. High-quality backlinks improve search rankings and drive organic traffic. Semrush has published a new video ‘How to Create Backlinks to Your Site’. It covers the following: What are Backlinks and how do they work? (Definition & Importance) Why Google Values Backlinks for SEO Semrush Domain Overview for Backlinks Backlink Analytics report Follow and No-follow links Finding the backlinks from your competitors Getting backlinks from broken links How to outreach for backlinks Finding... [...]

Direct-to-consumer (DTC) marketing enables brands to sell products directly to customers, bypassing traditional retail channels. It focuses on personalized experiences, leveraging digital platforms to build strong customer relationships and drive brand loyalty. Digital Marketing Institute has published a new episode of ‘Ahead of the Game’ podcast titled ‘The Beauty of DTC Marketing’. The DMI team says, “Want to look inside the strategies of a successful DTC agency working in the beauty and lifestyle area? This week, host Will Francis chats with Nikki Lindgren, founder... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘How AI Is Changing Product-Led Growth At Hubspot’ featuring Chris Miller. The HubSpot team says, “Kipp and Kieran dive into the transformative power of AI in accelerating PLG strategies with insights from Christopher Miller’s stellar episode on the fundamentals of product-led growth. Learn more on effectively leveraging freemium models to drive user acquisition, the role of... [...]

A drop in website traffic can result from technical issues like broken links or slow loading speeds, changes in search engine algorithms, or decreased engagement due to outdated or irrelevant content. External factors such as increased competition or shifts in user behavior may also contribute. MOZ contributor Tom Capper has published an article highlighting five reasons your direct traffic can suddenly drop. He says, “If one channel shows a drop, but the others hold up, usually you suspect something went wrong with that channel. Perhaps your organic traffic was negatively affected by an... [...]