Website conversion rates measure the percentage of visitors who complete a desired action, like making a purchase or signing up for a newsletter. Higher rates indicate effective design and user experience that drive engagement and conversions. Semrush has published a new video ‘Boost Your Website’s Conversion Rates with These Persuasive Tactics’. The Semrush team says, “In this video, we dive deep into creating a persuasive homepage that drives conversions and sales. Your homepage is often the first impression potential customers have of your business—make it count! We’ll... [...]

Shopping and retail trends are increasingly driven by personalization and sustainability, with brands using AI to create tailored experiences that cater to individual preferences. At the same time, eco-conscious consumers are pushing retailers toward greener practices, favoring brands that demonstrate a commitment to sustainability and ethical sourcing. Adweek is hosting a webinar ‘Shopping and Retail Trends for 2025’ on Thursday, November 21, 2024, at 1.00 pm ET. The Adweek team says, “Dive into the retail and shopping behavior trends impacting retailers, brands, and... [...]

This is a reminder for the Adweek webinar to be held on October 30, 2024. The oldest members of Generation Alpha are nearly 14, and are already some of the most important cultural tastemakers. Adweek is hosting a webinar ‘How Gen Alpha Influences Commerce ‘ on Wednesday, October 30, 2024, at 1.00 pm ET. The Adweek team says, “From following 10-step skincare routines to driving the resurgence of the mall, Gen Alpha is influencing a majority of household purchases across a wide variety of industries, not just toys and games. This is why it’s more important than ever for... [...]

Optimizing shopping ads for natural language search enhances visibility by aligning ad content with how users naturally phrase queries. This improves relevancy, boosts click-through rates, and captures traffic from voice and conversational searches. Digital Marketing Depot has published a new guide ‘Optimizing Shopping Ads for Natural Language Search’. The DMD team says, “Quick start guide to harnessing AI for enriching product data with customer-centric attributes Download Lily AI’s quick start guide for Optimizing Shopping Ads for Natural Language Search to see how AI... [...]

This is a reminder for the Adweek webinar to be held on October 29, 2024. It can be tough to ensure that your campaigns are delivering the brand outcomes you need. But thanks to holistic brand lift measurement—an alternative to traditional brand lift studies—it’s now possible to uncover key drivers of media performance and recommendations for optimizing growth. Adweek is hosting a webinar ‘The Future of Measurement: Use AI to Optimize Brand Building’ on Tuesday, October 29, 2024, at 1.00 pm ET. The Adweek team says, “Hear how brands can use AI-driven media and creative... [...]

MOZ has published the latest Whiteboard Friday video ‘Elevating Your SEO Career and Team in the AI Era’ featuring Travis Tallent. The MOZ team says, “Discover how to thrive in an AI era with Travis Tallent’s SOAR framework. Learn to Streamline processes, Orchestrate teams, Automate tasks, and Reposition your focus for career success. Perfect for SEO pros looking to level up their skills and lead high-performing teams.” MOZ  [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘Airbnb CMO Breaks Down Their $86 Billion Marketing Playbook’. The HubSpot team says, “How do you manage $86B worth of marketing strategy while staying culturally relevant? Kipp and Kieran dive into the innovative marketing playbook behind Airbnb with their Global CMO Hiroki Asai. Learn more on structuring teams to balance short-term optimizations with long-term goals, creating unforgettable... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘YouTube for Businesses: A Step-by-Step System for Success’ featuring Sunny Lenarduzzi. This episode covers the following: Why YouTube Matters to Marketers Today YouTube Authority Accelerator Content Marketing Strategy: Create, Package and Test 8 Videos for a High-Intent-Based YouTube Funnel YouTube Authority Accelerator Content Marketing Strategy: The Hot Script Formula for Retention and Conversion YouTube Authority... [...]

Cultivating customer loyalty involves building trust through consistent quality, personalized experiences, and strong communication. Loyal customers drive repeat business and are more likely to recommend the brand to others. Watch the latest HubSpot video ‘Reap the Rewards: How To Cultivate Customer Loyalty’. This video covers the following: The Importance of Family-Owned Farms Balancing Acquisition and Retention Delivering Personalized Customer Experience The Role of Data in Customer Retention Lifecycle Score Capabilities Customer Success Workspace Early Adoption Insights Personalization... [...]

Neil Patel has published a new video ‘$100M Marketer Explains: How To Dominate Against AI Competition’. In this video, her covers the following: The Mainstream Shift of AI AI’s Impact on Marketing and Content Risks of Overusing AI Strategy Examples: Free Products NP Digital Growth Strategy Buying and Scaling Tools Developing and Adding Features Differentiating Your Brand with Free Value Using AI as Assistance, Not Sole Strategy . Neil Patel’s Blog  [...]