AI boosts marketing by providing data-driven insights, automating repetitive tasks, and enabling personalized customer experiences at scale. It enhances campaign efficiency and effectiveness, driving better engagement and higher ROI. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘This AI Reads The Internet For You (Grok 2 Changes Everything)’ featuring Neil Patel and Eric Siu. The video covers the following: Grok simplifies understanding... [...]
Archive for the 'Internet Marketing Tips' Category
AI apps for marketing revolutionize how businesses engage with customers by offering personalized content, data-driven insights, and automated workflows. They enhance efficiency, optimize campaigns, and drive higher ROI with minimal effort. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘This AI App Shows Exactly What Your Audience Wants’ featuring Neil Patel and Eric Siu. The video covers the following: Create content using audience-specific... [...]
Ahrefs has published a new video ‘The Digital Marketing Industry’s Biggest Myths Exposed’. The Ahrefs team says, “With over 100 years of combined experience, our panel of digital marketing experts debunk 11 common myths that people actually believe. From the power of social media vs. websites, to the future of SEO and AI content, we break down which myths hold up—and which fall apart.” Ahrefs [...]
Adweek is hosting a webinar ‘The Marketer’s Guide to Proving Impact’ on Tuesday, January 28, 2025, at 1.00 pm ET. The Adweek team says, “Discover insights from new research that reveal how these challenges undermine marketers’ ability to drive measurable results with Smartsheet’s Adam Figueroa, senior director of marketing operations and Noah Edelstein, VP of product management, in conversation with ADWEEK’s chief content officer Zoë Ruderman. You’ll find out: How shifts in company strategy are making it challenging for marketers to demonstrate impact Why visibility... [...]
Enterprise SEO platforms provide comprehensive tools for large-scale website optimization, offering insights into search engine performance, keyword rankings, and competitive analysis. MarTech has published ‘Enterprise SEO Platforms: A Marketer’s Guide’. MarTech’s latest publication of “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementation. The 78-page report reviews the growing market for SEO platforms, plus the latest trends, opportunities and challenges. In this report you will... [...]
MOZ contributor Alex Harford has published a guide on using Chrome to view a website as Googlebot. She says, “In this guide, I’ll show you how to set up a Googlebot browser, troubleshoot rendering issues, and improve your SEO audits. Why should I view a website as Googlebot? In the past, technical SEO audits were simpler, with websites relying on HTML and CSS and JavaScript limited to minor enhancements like animations. Today, entire websites are built with JavaScript, shifting the workload from servers to browsers. This means that search bots, including Googlebot, must render pages... [...]
Digital Marketing Depot has published a new infographic ‘Personalization Charticle’. The DMD team says, “Nearly every organization engaging with consumers recognizes the importance of personalized experience. Deloitte Digital’s latest research underscores that personalization has become even more critical and more brands seeing it as a central pillar of their customer strategies. The brands fully embracing personalization are each realizing strong value for their business. But it doesn’t stop there. Brands are equally committed to enhancing value for their customers.... [...]
WordPress and Squarespace are powerful website builders, with WordPress offering extensive customization and scalability, ideal for advanced users. Squarespace excels in simplicity and design, making it a favorite for beginners and creatives. Search Engine Journal contributor Roger Montti has published an article answering the question ‘WordPress Vs. Squarespace – Which One Is Better?. He says, “WordPress and Squarespace both provide tools to create professional, visually appealing websites suited to ecommerce, article publishing, and corporate and non-profit needs. What should you... [...]
Ahrefs has published a new video ‘How Shopify Used Google to Build a $135B Business’. The Ahrefs team says, “In this video, I try to reverse engineer Shopify’s digital marketing strategy to understand how they become the $135B e-commerce giant they are today. We dive into their organic SEO strategy, Google ads, Facebook ads, YouTube marketing, and look into how these marketing activities may have impacted their revenue.” Ahrefs [...]
Ahrefs has published a new video ‘Digital Marketing Expert vs AI: Who Will Win?’. The Ahrefs team says, “Who’s better at digital marketing — a human expert or artificial intelligence? We put them to a head-to-head test to find out.” Ahrefs [...]