Google’s Helpful Content Update (HCU) aims to prioritize content that is useful, people-first, and genuinely helpful over content created solely for search engine rankings. It encourages websites to focus on providing valuable information that meets user needs. MOZ has published the latest Whiteboard Friday video ‘Google HCU: What Can You Do?’ featuring Tom Capper. The MOZ team says, “In this week’s episode of Whiteboard Friday, Tom follows up on his previous blog post about the Helpful Content Update and provides actionable insights... [...]

When it comes to advertising on the big screen, your campaigns are only as effective as the creatives you’re tying to your audience’s favorite TV content. Adweek is hosting a webinar ‘Create Emotional Connections with CTV Viewers’ on Thursday, November 14, 2024, at 1.00 pm ET. The Adweek team says, “Discover how tapping into emotional connections and understanding the complete viewer experience is changing the CTV advertising landscape with a panel of leaders including Pete Crofut, VP of business development, agencies and brands, at Wurl. You’ll find out: The role... [...]

This is a reminder for the Adweek webinar to be held on October 22, 2024. Media platforms like Google, Meta, and The Trade Desk have developed powerful AI to improve media performance. They are increasingly incorporating more holistic data outside of clicks and conversions to optimize campaigns. Adweek is hosting a webinar ‘Make Your Media Platforms Work Harder’ on Tuesday, October 22, 2024, at 1.00 pm ET. The Adweek team says, “Get best practices to boost your campaign performance using critical data signals and platform AI tools from leaders at Meta and Ovative Group. You’ll... [...]

Keywords are essential in SEO as they connect search queries to relevant content, helping search engines understand your website. Proper use of keywords increases visibility and attracts the right audience to your site. Semrush has published a new video ‘Boost Your SEO Performance: How to Find the Best Keywords’. The Semrush team says, “In this video, we dive deep into how to find the best keywords for your content using Semrush’s powerful Keyword Magic Tool, which is also available with a free subscription. Discovering the right keywords is essential for improving your... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘From Beginner to AI Expert in 30 Minutes: The 5-Step Framework You Need’. The video covers the following: Differentiating in AI relies on skillful prompting. OpenAI’s new model: simple, direct prompting needed. AI excels with guidance from domain experts. Use AI for scalable expertise reverse engineering. Optimize email writing styles for booking meetings. Integrate agents into teams... [...]

FAQ pages are essential for enhancing user experience by providing quick answers to common questions, and reducing the need for direct support. They also improve website visibility and SEO by including relevant keywords and content. Search Engine Journal contributor Lee Wilson has published an article featuring 25 best examples of effective FAQ pages. He says, “FAQ pages continue to be a priority area for SEO and digital marketing professionals. An FAQ page is one of the simplest ways to improve your site and help site visitors and users. Your FAQ section should be seen as a constantly... [...]

In 2024, consumer trends are driven by a growing demand for personalized, sustainable products and seamless digital experiences. Consumers are increasingly valuing brands that prioritize ethical practices and innovative, tech-driven solutions. Adweek is hosting a webinar ‘The 2025 Consumer Trends Report’ on Wednesday, November 13, 2024, at 1.00 pm ET. The Adweek team says, “Get exclusive insights from the research from leaders at My Code, Ovative, and DISQO. You’ll find out: Strategies for brands to position themselves to stay ahead of a continuously changing environment How... [...]

Personal branding is crucial in marketing as it helps individuals establish a unique identity and build trust with their target audience. A strong personal brand enhances credibility and sets professionals apart in a competitive market. Copyblogger has published an article featuring 11 personal branding tips that can help you get more followers. Megan Mahoney says, “The tips below address solutions for all three challenges and will help you consistently create content that delivers high engagement and allows you to build genuine relationships with people in your niche. 1. Use Repeatable Frameworks Using... [...]

In 2024, Google’s search algorithm incorporates advanced AI to enhance multisearch capabilities, allowing users to search via text, images, and voice more intuitively. Ahrefs has published a new video ‘What Google Doesn’t Want You to Know About Their Search Algorithm’. The Ahrefs team says, “The leaked Google documents reveal secrets into how the Google search algorithm may work. Watch as we go on a journey to see if Google lies to us and why.” Ahrefs  [...]

With millions of dollars spent in mere seconds, Big Game ads are one of the most significant investments a brand can make. Adweek is hosting a webinar ‘Maximize the Impact of Your Big Game Ad Spend’ on Tuesday, November 12, 2024, at 1.00 pm ET. The Adweek team says, “Discover strategies and insights to help ensure every advertising dollar counts from Caitlyn Banowsky, media principal at Lerma, and Ericka Podesta McCoy, CMO at Resonate. You’ll find out: How Lerma allocates and manages multi-million dollar Big Game ad budgets and analyzes campaign performance The role... [...]