Econsultancy’s Future of Marketing report is crafted to help marketers navigate evolving competitive landscapes and plan effectively. By benchmarking their priorities and concerns against industry peers, the report offers valuable insights to shape strategies and tactics. The Econsultancy team says, “This edition, exploring marketing in 2025 and beyond, covers: Generative AI: From personal productivity to insight generation, the report reveals the top use cases for GenAI tools and whether they are matching up to marketers’ expectations. Customer experience: Consistently being seen... [...]

CTV Performance Measurement focuses on assessing the effectiveness of connected TV campaigns. It involves tracking metrics like reach, engagement, and conversions to optimize advertising strategies and maximize ROI. Digital Marketing Depot has published a new report ‘The Retailer’s Ultimate Guide to CTV Performance Measurement’. The DMD team says, “As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns. Luckily,... [...]

This is a reminder for the Adweek webinar to be held on December 12, 2024. Marketing measurement in 2024 focuses on tracking key performance indicators (KPIs) such as customer acquisition cost, lifetime value, and conversion rates to assess campaign effectiveness. Leveraging advanced analytics and AI tools enables more accurate attribution, ensuring smarter, data-driven decision-making. Adweek is hosting a webinar ‘New Marketing Measurement Strategies’ on Thursday, December 12, 2024, at 1.00 pm ET. The Adweek team says, “Discover why the answer to this misalignment is... [...]

Ahrefs has published a new video ‘We Put AI Against a 14-Year Digital Marketing Expert’. The Ahrefs team says, “Can A.I. really compete with a seasoned digital marketer? In this showdown, a 14-year marketer faces off against a complete beginner armed with ChatGPT. Across three challenges—social media post, blog post, and Google ad copy—we put their skills to the test to see who delivers the best marketing results for an Italian chef’s online cooking course. Our judges critique their submissions without knowing who made them, diving into what works, what doesn’t,... [...]

AI-driven data is reshaping media strategies for agencies in 2025 and beyond. It’s imperative for agencies and brands alike to understand how to leverage AI insights to enhance targeting, optimize engagement, and increase campaign performance. Adweek is hosting a webinar ‘AI-Driven Media Strategies for 2025’ on Wednesday, December 11, 2024, at 1.00 pm ET. The Adweek team says, “Discover compelling examples of this new approach to inform your own planning with Resonate CMO Ericka Podesta McCoy. You’ll get actionable strategies to: Stay ahead of industry trends Achieve... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘How to do SEO & marketing for sub-brands’. The Wix team says, “How do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard? When do you actually create a sub-brand? Hint—it comes from the people, not the C-level! You have to be thoughtful when deciding whether to create a sub-brand and when to extend the parent brand. Wix’s Mordy Oberstein and Crystal Carter are joined by Claudio Cabrera from The Athletic to dissect the art of managing... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘YouTube Updates for 2025: What Marketers Need to Know’ featuring Sean Cannell. This episode covers the following: Why Marketers Need to Pay Attention to YouTube Right Now YouTube Content Trends: Authenticity and Simplicity YouTube Content Trends: Long Form Content and Connected TV (CTV) Viewing YouTube Content Trends: Shorts YouTube Content Trends: Vertical Livestreams YouTube Content Trends: Shopping YouTube... [...]

Marketing in 2025 will be driven by hyper-personalization, AI, and immersive technologies like AR and VR, enabling brands to create highly tailored and interactive customer experiences. Sustainability, data privacy, and purpose-driven messaging will also play crucial roles in building trust and long-term customer relationships. Copyblogger contributor Megan Mahoney has published an article featuring 10 impactful marketing trends for 2025. She says, “There’s a lot of talk about AI and futuristic marketing trends, but which ones will actually help you grow your business in 2025? We analyzed... [...]

Directional Reporting in Google Analytics 4 (GA4) refers to the ability to track and analyze the flow of user interactions across different touchpoints in the customer journey. By using event-based data, GA4 allows businesses to gain insights into how users move from one action to another, providing a clearer understanding of user behavior and enabling more precise attribution of conversions and engagement. This approach enhances decision-making by focusing on specific user paths rather than just page views or sessions. MOZ has published the latest Whiteboard Friday video ‘Essential... [...]

This is a reminder for the Adweek webinar to be held on December 10, 2024. A content strategy is crucial for aligning content with business goals, ensuring consistency and relevance across platforms. It helps target the right audience, drive engagement, and achieve measurable outcomes efficiently. Adweek is hosting a webinar ‘A Brand-Aware AI Content Strategy’ on Tuesday, December 10, 2024, at 1.00 pm ET. The Adweek team says, “AI is changing the way marketers create content, but there’s a big risk. It can make everything look and feel the same–generic, bland, forgettable.... [...]