Customer expectations are at an all-time high when it comes to digital experiences. Marketers are often scrambling to keep up with the rising demand for quality content and campaigns. Content Marketing Institute is hosting a webinar ‘5 Steps to Enhance Your Marketing Campaigns’ on Thursday, March 14, 2024, at 1.00 pm ET. The CMI team says, “Join Vimi Kaul, Sr. Consultant of Strategy and Value at Optimizely, to learn about the 5 steps you can take to optimize your marketing efforts. In this session we’ll cover:  How streamlining processes drive efficiency Optimizely’s transformative... [...]

Understanding your audience involves thorough research into their demographics, preferences, and behaviors to tailor content and communication strategies effectively. By empathizing with their needs and desires, businesses can forge deeper connections, boost engagement, and drive conversions. Digital Marketing Institute has published its new podcast episode ‘Understand Your Audience’ featuring Rand Fishkin. The DMI team says, “In this episode, we get to mine the mind of marketing great, ⁠Rand Fishkin⁠, creator of Moz and SparkToro, among other ventures. Rand and our host ⁠Will... [...]

YouTube advertising offers businesses a vast platform to reach diverse audiences through video content. With targeted ads and analytics, it enables precise audience engagement and measurable ROI. Adweek is hosting a webinar ‘ Make a Measurable DEI Impact Through YouTube Ads’ on Thursday, April 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover how leading brands are addressing some of the DEI challenges on YouTube, building successful impact strategies that are measurable, from leaders at Kellanova, Starcom, Culture Genesis and Pixability. You’ll find out: Best practices... [...]

MarTech’s latest publication of the “Enterprise Account-Based Marketing Tools: A Marketer’s Guide” examines the market for ABM platforms and the considerations involved in implementation. The 53-page report reviews the growing market for ABM platforms, plus the latest trends, opportunities and challenges. The DMD team says, “In this report you will learn:  What factors are driving the use of ABM tools. What capabilities are provided by ABM tools. How the boom in AI and machine learning is affecting ABM software. Whether your company needs an ABM platform? Who the... [...]

Building a strong online presence through targeted marketing efforts, networking, and showcasing expertise can attract more clients. Providing exceptional service and leveraging satisfied clients’ referrals can further expand clientele and foster long-term relationships. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Get More Clients From Referrals and Self-Promotion’ featuring Kris Kiehn. This episode covers the following: How to Boost Your Agency’s Visibility When Referrals... [...]

Utilizing AI for ad creation enables personalized targeting and dynamic content optimization, maximizing relevance and engagement with potential customers. By analyzing vast datasets and user behavior in real-time, AI-powered ads adapt to evolving market trends, enhancing campaign performance and driving better results. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Used AI To Create An 60-Second Ad in 15 Minutes’. The video covers the following: AI video that went viral. Fiverr: Ai agents delivering human-trained services. HubSpot... [...]

HubSpot has published a new video ‘How To Create a Professional LinkedIn Profile in 2024’. The HubSpot team says, “Long gone are the days of thinking of LinkedIn as an online resume. To truly leverage the platform’s potential, it’s important to optimize your LinkedIn profile to enhance online visibility, establish credibility, and build trust. In this video, we’ll explore the key elements of an optimized LinkedIn profile and provide tips and strategies for crafting a profile that can transform how you navigate your career and build professional relationships. It’s... [...]

WhatsApp Business provides a platform for small and medium-sized enterprises to interact with customers, share updates, and facilitate transactions via the popular messaging app. With features like business profiles, messaging tools, and analytics, it enables businesses to streamline communication and enhance customer engagement effectively. HubSpot has published a new video ‘The Only WhatsApp Business Tutorial You Will Ever Need’. The HubSpot team says, “This video is your one-stop guide to using WhatsApp to grow your business. Tory will show you everything you need to... [...]

Utilizing AI for marketing enables businesses to analyze vast datasets, personalize customer experiences, and optimize campaigns with unprecedented efficiency, ultimately driving higher conversion rates and ROI in today’s dynamic digital landscape. By leveraging AI’s predictive capabilities and automation tools, marketers can adapt swiftly to evolving trends and consumer preferences, fostering long-term customer relationships and sustainable growth. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Used AI To... [...]

In 2024, an effective SEO strategy remains vital for businesses to enhance online visibility, stay competitive, and drive targeted traffic to their websites amidst evolving search engine algorithms and user behavior. It serves as a cornerstone for digital marketing success, ensuring sustainable growth and maximizing ROI in an increasingly competitive online landscape. Semrush has published a new video titled ‘SEO Strategy Basics for 2024’ featuring Kevin Indig. The video covers the following: What is an SEO strategy? 5 elements of a... [...]