A marketing strategy is essential for businesses to effectively reach their target audience, establish brand identity, and drive sales. Without a well-defined strategy, businesses risk wasting resources on ineffective marketing efforts and failing to capitalize on opportunities for growth. HubSpot has published ‘The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence’. Flori Needle says, “You can think about it like this: strategy is planning, and tactic is doing. Having a strategy without ways to act on it (tactics) is daydreaming, and taking actions... [...]

Do streaming viewers really want to see ads? Is binge watching still a thing? How many different services do people subscribe to? What do key Gen Z and millennial audiences want? Adweek is hosting a webinar ‘Inside Tubi’s The Stream 2024 Report’ on Wednesday, April 17, 2024, at 1.00 pm EDT. The Adweek team says, “Discover more about the changing state of streaming from Karl Dawson, Tubi’s VP of audience research, and Megan Rentko, research manager at the Harris Poll. You’ll find out: How much time Americans now spend streaming and how many streaming services they have What... [...]

This is a reminder for the Adweek’s webinar to be held on March 26, 2024.  Research reveals that 90% of decisions are made subconsciously, with emotionally engaged consumers three times more likely to recommend a product or re-purchase. Adweek is hosting a webinar ‘Creative Excellence Starts With Emotional Engagement…and Data’ on Tuesday, March 26, 2024, at 1.00 pm EDT. The Adweek team says, “Uncover the keys to this process from Risa Crandall, SVP of CPG strategy and sales at Aki Technologies. You’ll find out:  The impact of emotions on consumer decisions How the... [...]

AI-driven marketing automation revolutionizes campaigns, analyzing data to personalize content, optimize targeting, and streamline customer interactions, driving efficiency and maximizing ROI in real-time. HubSpot has published the latest ‘Will AI Automate 95% Of What Marketers Do?’. The HubSpot team says, “Sam Altman thinks AI will do everything but 5% of what marketers do, what does that mean? Kieran dives into how to be in that 5%, since that part isn’t going away. Learn more on the biggest mistake marketers... [...]

Customers visiting a physical location are more likely to make a purchase than those browsing online. But without campaigns specifically designed to increase foot traffic to brick-and-mortar locations, you could be overspending on media that isn’t increasing visits, conversions or generating the ROAS required of marketers today. Adweek is hosting a webinar ‘Are Your Digital Ad Dollars Driving Foot Traffic?’ on Tuesday, April 16, 2024, at 1.00 pm EDT. The Adweek team says, “Uncover the media strategies successful marketers use to drive foot traffic using real-world consumer behavior... [...]

TikTok Shop provides a seamless platform for creators to showcase and sell their products directly to their engaged audience. With features like in-app checkout and shoppable videos, it revolutionizes the e-commerce experience, fostering a vibrant marketplace within the TikTok ecosystem. HubSpot has published a new video ‘How To Set Up a TikTok Shop For Your Business’. The HubSpot team says, “TikTok has finally introduced TikTok Shop, an integrated e-commerce experience so users can make purchases without ever leaving the app experience. This step-by-step guide will walk... [...]

Building successful businesses requires a clear vision, strategic planning, and adaptability to market dynamics. Cultivating a strong team, fostering innovation, and prioritizing customer satisfaction are key ingredients for sustainable growth and long-term success. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Product Marketing Strategy: How to Build Multi-Million Dollar Businesses’ featuring Noah Kagan. The SME team says, “Wondering how to successfully launch a new product? Looking... [...]

Search engine rankings determine the visibility and accessibility of websites, directly impacting online traffic and potential customer acquisition, making them pivotal in digital marketing strategies. Optimizing for keywords, quality content, and backlinking are essential tactics for improving search engine rankings and enhancing online presence. Ahrefs has published a new video ‘I Tried Viral SEO tips to Rank #1 in Google’. The Ahrefs team says, “I tested the most viral SEO hacks on TikTok to see if more views means better SEO tips. Watch to find out the SEO tips to rank #1... [...]

Influencer marketing leverages the trust and reach of influential personalities to promote products or services, effectively tapping into engaged audiences. By aligning with authentic voices, brands can enhance visibility and credibility, fostering genuine connections that drive consumer engagement and loyalty. HubSpot has published a new video ‘Influencer Marketing Strategy: Do THIS To Grow Your Business in 2024’. The HubSpot team says, “If you don’t yet have an influencer marketing strategy for your business, you’re missing out on one of the fastest-growing... [...]

Employing AI in social media enhances user engagement and personalization, optimizing content delivery and driving targeted interactions. From chatbots to content recommendation algorithms, AI transforms social platforms into dynamic ecosystems tailored to individual preferences and behaviors. HubSpot has published the latest ‘How To Get Your First 100 Customers Using AI In Social Media’. The HubSpot team says, “Is humor the secret sauce to capturing your first 100 customers in today’s AI-driven social... [...]