This is a reminder for the eMarketer webinar to be held on February 8, 2023.  eMarketer is hosting a webinar ‘2023 Martech Strategies: Turning Trends Into Actions’ on Wednesday, February 8, 2023, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented by Redpoint Global. Our guests will share how to reassess which customer data foundations and strategies work and which don’t. You’ll learn: Where marketing technology (martech) spending is providing higher returns and how to improve measurement How to make sure your customer data platform... [...]

Brands understand they need to be more efficient with their budgets and technology stack. But despite tight constraints, customers still expect hyper-personalized experiences, forcing marketers to be more innovative and demanding with data quality. eMarketer is hosting a webinar ‘2023 Martech Strategies: Turning Trends Into Actions’ on Wednesday, February 8, 2023, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented by Redpoint Global. Our guests will share how to reassess which customer data foundations and strategies work and which don’t.... [...]

Digital Marketing Institute is hosting a webinar ‘What Does GPT Really Mean for Digital Marketing?’ on Thursday, February 9, 2023. The DMI team says, “Curious to learn how ChatGPT and its underlying technology GPT-3 are actually going to impact marketing? Wondering how your job might change? Join us for a live expert discussion with two experts where we’ll look at what’s happening today, where things might go and what this explosion in AI assistance means for SEO and Search now that Microsoft and Google are pitched in the game.” What Does GPT Really Mean for... [...]

ChatGPT, the new AI-powered tool is in news nowadays. It is to be observed how it empowers the marketing game. Content Marketing Institute is hosting a webinar ‘ChatGPT vs. Content Marketing’ on Wednesday, February 15, 2023, at 2.00 pm PST. The CMI team says, “Join us for “ChatGPT vs. Content Marketing” as we square off for a battle royal between humans and robots. We will look at how effective AI tools like ChatGPT really are at creating different types of content, from branding to promotional copy, and discussion points. You will even get the chance to vote on side-by-side... [...]

Content is the lifeblood of marketing. It’s the most pivotal piece of the brand experience, and because content has never been more critical, marketers need an operational framework to improve their ideation and creation process. Content Marketing Institute is hosting a webinar ‘Building a Better Content Machine: 5 Fundamental Steps’ on Wednesday, February 8, 2023, at 2.00 pm PST. The CMI team says, “Join CMI and a team of content operation luminaries as we discuss a hands-on approach and framework to content operations. We’ll kick things off with Sol Weinreich, where you’ll... [...]

This is a reminder for the MarketingProfs webinar to be held on January 26, 2023.  MarketingProfs is hosting a webinar ‘Supercharge Your Strategy With Content Syndication’ on Thursday, January 26, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join Abbi Tanton and Stacy McMaster as they break down the ultra-efficient benefits of content syndication—namely its ability to boost lead generation, brand awareness, and SEO performance all at once. You’ll learn: The many ways content syndication works to support various marketing objectives Best-practices for executing... [...]

This is a reminder for the Content Marketing Institute webinar to be held on January 26, 2023.  Content Marketing Institute is hosting a webinar ‘Mind Mapping Content in 5 Easy Steps’ on Thursday, January 26, 2023, at 1.00 pm PST. The CMI team says, “You spend hours and hours creating content to fuel your content marketing programs. You produce blog posts, videos, white papers and more. You set a plan to promote each piece of content, including posting it to your social channels, publishing it on your website and highlighting it in your newsletters. But, then what? Do you really... [...]

We spend a lot of time and money creating personalized experiences for top prospects who visit our websites. But all too often, once those prospects become customers… personalization becomes a thing of the past and they get the same site experience as everyone else. MarketingProfs is hosting a webinar ‘Account-Based Marketing for Existing Customers? Yes, Here’s Why (And How to Do It)’ on Thursday, February 9, 2023, at 2.00 pm ET. The MarketingProfs team says, “At a time when customer lifetime value (CLV) matters most, you need to keep the personalization train running…... [...]

This is a reminder for the MarketingProfs webinar to be held on January 25, 2023.  MarketingProfs is hosting a webinar ‘How to Use Positioning Frameworks to Build Powerful Messaging’ on Wednesday, January 25, 2023, at 12.00 pm ET. The MarketingProfs team says, “Join MarketingProfs CEO Allen Weiss to learn why it’s likely your positioning that’s missing the mark. In this free webinar, you’ll discover why creating a positioning framework that can withstand the test of time is critical for building powerful messaging that connects with customers and helps defend... [...]

This is a reminder for the Content Marketing Institute webinar to be held on January 25, 2023.  Content Marketing Institute is hosting a webinar ‘Creative Data Storytelling – 5 Steps to Creating Attention-Grabbing Content’ on Wednesday, January 25, 2023, at 11.00 am PST. The CMI team says, “Marketing and advertising expert Jan Ahrens from Statista Content & Design will show you the five steps to achieving attention-grabbing content and answer the following questions: How can you identify topics relevant to your target group? What do you need to consider in terms of data... [...]