The latest article on HubSpot blog is titled “Everything You Need to Master Email Marketing”. Ginny Soskey says, “When you’re new to marketing, I’d argue that tackling email marketing is one of the hardest things you’ll do. Most of the other digital marketing channels — blogging, social media, landing pages, etc. — all have easy-to-find examples that can help inspire and inform your own marketing strategies. Email is a bit different. Because of the way email opt-ins work, it is much harder to learn email marketing through examples — you’ve... [...]
Archive for the 'Content Marketing' Category
The latest article on ‘Marketing Land’ is titled “Earning Your Right to Invest More in Content”. Jim Yu says, “It’s been just five years since the term “content marketing” began appearing regularly online, and only three years since the Content Marketing Institute, an umbrella organization for content marketers, was founded. In its latest surveys, CMI found that 90% of B2C marketers use content marketing, and 93% of B2B marketers engage in content marketing techniques. In truth, content is what marketing has always been about. Advertising, public relations,... [...]
The latest article on ‘MarketingProfs’ is titled “How Yelp Can Help… Small Businesses Take Advantage of Reviews”. Verónica Maria Jarski says, “If you work at a small business, you might consider establishing a presence on the popular Yelp review site. Small businesses that took advantage of Yelp business accounts recorded increases in annual revenue, according to a Boston Consulting Group survey. The average increase in annual revenue for small businesses with Yelp accounts was $8,000, and $23,000 was the average increase in annual revenue for small businesses that paid to... [...]
The latest ‘Econsultancy’ blog post is titled “Google reveals most popular search queries in 2013”. David Moth says, “In the same way that Beyonce flung out her fifth albumunexpectedly last week, Google UK has just fired its 2013 zeitgeist list into my inbox without so much as a word of warning. Although it has almost no impact or relevance for ecommerce and digital marketing it still gives a fascinating look into what have been the most popular topics of the past 12 months, and as such I have no qualms about publishing it here on the Econsultancy blog“. Google... [...]
The latest article on ‘MarketingProfs’ is titled “Marketers Must Learn Martian (AKA, the Language of Business)”. Heather Fitzpatrick says, “In the 1992 best-seller Men Are From Mars, Women Are From Venus, author John Gray argued that men and women have fundamentally different psychological make-ups that drive miscommunication and can lead to dysfunctional relationships. Marketing professionals and their nonmarketing counterparts, particularly those who come from a financial background, suffer from a similar problem. The consequence of the dysfunctional relationships that emerge within... [...]
The latest ‘Econsultancy’ blog post is titled “20+ fascinating statistics from Econsultancy’s Q4 reports”. David Moth says, “As we’re fast approaching the end of the year it’s time to round up some of the most interesting stats from Econsultancy’s Q4 reports. In the past few months we’ve published surveys on customer experience, mobile marketing, and conversion rate optimisation, as well as best practice reports on marketing automation and digital transformation. To find out more tasty insights from our 2013 reports, check out my round... [...]
The latest article on ‘MarketingProfs’ is titled “Email Subject Lines: Words and Tactics That Boost Open Rates”. Ayaz Nanji says, “Email subject lines that convey a sense of urgency, such as those that contain the words “urgent” and/or “important,” have open rates that are much higher than normal, according to a recent report by MailChimp. The analysis also found that email recipients are much more intrigued by subject lines that contain positive solicitations rather than negative admonitions: Words such as “announcement” and “invitation”... [...]
The latest article on Business Insider is titled “Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks”. Emily Adler says, “We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages. That’s why Facebook gets so much attention. With 1.2 billion monthly active users, it’s a beast. But as audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures of social network activity become... [...]
The latest article on HubSpot blog is titled “16 Free Tools That Make Content Creation Way Easier”. Jay Acunzo says, “About two years ago, while on vacation from my job prior to HubSpot, a friend sent me an Instagrammed photo captioned, “Meet Content Bot 3000!” The picture showed a cardboard box upside down in my desk chair back at the office, a face drawn crudely on one side with duct tape and marker. For the rest of my vacation, I received one photo a day of Content Bot trying to do various parts of my job. From writing a blog post, to brainstorming for clients,... [...]
The latest ‘Econsultancy’ blog post is titled “Which content marketing formats work best?”. Graham Charlton says, “Over the past week I’ve been asking a bunch of content marketing folk about the trends in their industry for 2013, the best examples, and looking ahead to next year. Here, I’ve asked about the most effective formats for content. In 2012, it could be argued that infographics were king, but I think the sheer volume produced has diluted this particular tactic. Other formats are working well though: video, immersive storytelling, slideshare,... [...]