The latest article on HubSpot blog is titled “2013’s Top Content: 10 Brands That Totally Nailed It”. Lisa Toner says, “It can be hard to focus on creating content at this time of year — what with office chocolates in abundance, festive songs ringing out, and the general air of excitement for the season. So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces ofcontent to come out in 2013? If anyone asks what you’re up to, tell them it’s all part of your content planning process for... [...]

The latest article on Business Insider is titled “Facebook Is A Fundamentally Broken Product That Is Collapsing Under Its Own Weight”. Jay Yarow says, “In 2008, Mark Zuckerberg laid out his theory about people sharing content on Facebook. “I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before,” he said. The New York Times called it “Zuckerberg’s Law,”a playful homage to Moore’s Law, named after Intel co-founder Gordon... [...]

The latest article on HubSpot blog is titled “Copywriting for Sales: The 4 ‘U’s of Deal-Winning Email Copy”. Jon Birdsong says, “On average, 8 out of 10 people will read headline copy, but only 2 out of the 10 will read the rest. As a sales rep crafting prospect emails daily, this stat should raise a little red flag. Every time we write an email, our copywriting skills are tested. Our subject lines are headlines and our body is our value pitch. So whether or not copywriting has been a part of our academic or professional experience, you’ll need to master... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Twitter Tailored Audiences: When Does It Make Sense?″. Baer says, “If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. With Tailored Audiences, it’s now possible to target Twitter users based on their actions across the Web. Using a technique called cookie-mapping, ad partners anonymously transfer a segment”. Twitter Tailored Audiences: When Does It Make Sense? Jay Baer’s ‘Convince... [...]

The latest ‘Econsultancy’ blog post is titled “How to benefit from the Facebook post lifecycle”. Matthew Whitehead says, “Facebook and other social networks are re-organising how consumers experience the web, centring it on their personal connections and activities. This is blurring the lines between branded content, paid advertising, and consumer conversations. Marketers therefore need to integrate owned, paid and earned social media strategies“. How to benefit from the Facebook post lifecycle ‘Econsultancy’ Blog  [...]

The latest article on ‘Business 2 Community’ is titled “10 Reasons Visual Content Will Dominate 2014”. B2C team says, “What marketing strategies will we focus on in 2014? What will we leave behind? This article takes a look at the rise of visual content – and why 2014 will be the year of visuals. I’ll give you statistics and expert opinions on how marketing online is changing, and how images and visuals are taking over. Will you be focusing on visual content in 2014?“. 10 Reasons Visual Content Will Dominate 2014 Business2Community.com  [...]

The latest article on HubSpot blog is titled “7 Email Newsletters We Actually Like Getting in Our Inboxes”. Ginny Soskey says, “When people first start doing email marketing, they usually jump into creating an email newsletter. “It’ll have everything our customers care about, all in one place,” they rationalize. “Our list will be different — people will look forward to getting our newsletter,” they argue. “Since we’re only sending it once a month, it’ll be a breeze to put together,” they say. And while all of those... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Creating and Curating: How to Design a Brand that Acts as a Filter″. Baer says, “Ever feel crippled by indecision? Where should we eat? What should we do? Many times, this cycle is broken when somebody in the group suggests a familiar restaurant. It’s a situation marketing and psychology expert Robert Cialdini calls a “paralysis of analysis”:  times when the complexity of our world overwhelms our decision-making ability. When the”. Creating and Curating: How to Design a Brand that Acts as a Filter Jay Baer’s... [...]

The latest ‘Econsultancy’ blog post is titled “What can marketers learn from segmenting their social audiences?”. Azeem Azhar says, “Segmentation is one of the key weapons of the success marketer. It’s allowed them to get the right messages and products to the right people. It’s a core part of the marketer’s tool kit. So what can marketers learn from segmenting their social audiences?“. What can marketers learn from segmenting their social audiences? ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “Want to Dominate Organic Search? How Blogging Can Help”. Rachel Sprung says, “We always hear that blogging is important for our search engine rankings. But like … why? It’s one of those things that we often just assume people know, but you know what they say about assuming. Since we haven’t explained the connection between blogging and SEO in-depth for a longtime, we figured it’s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO“. Want to Dominate... [...]