Content is the king when it comes to search engine marketing. With fresh and quality content, you can continue to get more and more web traffic. Search Engine Land contributor Rachel Lindteigen has published a four-step guide on ‘Optimizing content for search’. She says, “Once you’ve clarified who you’re creating this content piece for, it’s time to start brainstorming. You can: Brainstorm ideas. Check the SERPs for terms that might interest your audience and ensure your content aligns with the search intent. Use your favorite SEO keyword research tool for idea generation. Search... [...]
Archive for the 'Content Marketing' Category
Small and medium businesses, startups, and marketers sometimes struggle with creating blog posts that attract relevant organic search traffic. Search Engine Journal is hosting a webinar ‘6 Keys to Effective Content That Ranks High on SERPs Right Now’ on Wednesday, September 7, 2022, at 2.00 pm ET. The SEJ team says, “Join this next webinar to learn how. Creating blog posts that rank well on the SERPs is easier than you might think with a simple framework. Come learn the six keys to crafting compelling blog posts your audience will crave. Here’s what you’ll learn: How to craft... [...]
Most content is not driving conversions because it does not address how people actually search, their buying questions, nor what motivates real people to buy. Search Engine Journal is hosting a webinar ‘Real-World SEO – How People Search, Shop & Buy Online’ on Wednesday, September 21, 2022, at 2.00 pm ET. The SEJ team says, “Join our next webinar to learn how to easily understand real-world shoppers’ search intents and create measurable, high-converting content that truly increases revenue. You’ll learn the following to help inform your strategy: How people actually... [...]
Fresh and relevant content can help you score high on social media platforms. Consistency is an important element in this process. Watch Vanessa Lau’s video ‘How to Create Consistent Content on Social Media (100 posts in 30 days!)’ to boost your content creation. She says, “Watch this video to know the step-by-step process on how I create 100 content pieces in 30 days! In this video I shared: How I come up with content ideas fast Tools and Templates I use to plan and organize my content for multiple social media platforms My current step-by-step content creation and distribution... [...]
Small and medium businesses, startups, and marketers sometimes struggle with creating blog posts that attract relevant organic search traffic. Search Engine Journal is hosting a webinar ‘6 Keys to Effective Content That Ranks High on SERPs Right Now’ on Wednesday, September 7, 2022, at 2.00 pm ET. The SEJ team says, “Join this next webinar to learn how. Creating blog posts that rank well on the SERPs is easier than you might think with a simple framework. Come learn the six keys to crafting compelling blog posts your audience will crave. Here’s what you’ll learn: How to craft... [...]
Your content plays a crucial role in achieving higher search engine rankings. Watch Ahrefs’ video ‘Content Writing for SEO: How to Create Content that Ranks in Google’ to create content that ranks in Google. The Ahrefs team says, “In this video, you’ll learn how to do content writing for SEO that engages your audience, satisfies search engines, and drives consistent traffic.” Ahrefs [...]
Exposure Ninja’s Tim Cameron has published a new video ‘You Won’t Get Traffic If You Don’t Write Like This’ highlighting some useful writing techniques to get more traffic. He says, “Are you writing blog posts that just don’t get any traffic from Google or have you decided to write blog posts for your website? Do you want to make sure that they’re SEO friendly? Today’s video explains how to write SEO friendly blog posts, using the same process that we use for our award-winning client campaigns. Today we cover: Choosing Your Subjects Researching... [...]
ClickZ has published a new template ‘The Marketing Playbook for Content Creation’. The ClickZ team says, “Every aspect of marketing relies on content to engage and motivate your target audience. Content fuels the customer experience. And when it comes to marketing, it powers conversions. Whether that’s through email and landing page copy, brochures, eBooks, website content, or social media posts. But in order for that content to be successful, it has to be high in fitness. So it needs to have certain qualities: Clear and easy to understand Written in your brand tone of voice Correct... [...]
Content marketing helps you escalate your promotional efforts and grow online reach to generate more prospects and turn them into customers. Semrush has published ‘The Semrush Content Writing Workbook’ to help marketers plan their content marketing. The Semrush team says, “In this workbook, you’ll learn how to write quality content that achieves real business goals. You’ll work through practical tasks and learn how to write engagingly, deliver value to your audience, and reach the KPIs set for every content piece. Download the workbook now to: Explore unique insights by the... [...]
Rank Ranger has published the latest episode of In Search SEO podcast episode ‘Three Ways to Create Newsworthy Content that Earns Links’ featuring Amanda Milligan. The Rank Ranger team says, “How much of the content that you publish is newsworthy enough to earn links? In episode #103, Amanda Milligan explains three ways to create newsworthy content that earns links. The steps are: Building Brand Authority with Contextualization Customize/Personalize Your Pitch with Localization Backup Your Pitch with Trustworthy Data.” Watch the podcast here: Rank Ranger [...]