Content Marketing Institute has published a new video ‘Content Creation Planning’ to help marketers excel in content marketing with proper planning. The CMI team says, “To create strategic content, you need a strategic content planning process. Rose explains how to elevate your content plan to be more than a list of requests.” Content Marketing Institute [...]
Archive for the 'Content Marketing' Category
Regular content audit helps you maintain the quality of your blog publishing. By performing content audits, you can continue to develop content that is of your audience’s interest. Seer contributor Bryan McKeon has published an article highlighting three steps to perform a blog content audit. He says, “I once worked at a company that had been building blog content for more than 15 years. Multiple CMS and content strategies over the years had grown their blog to a whopping 27,000 posts. It was clear that managing that many blog posts was an impossible task. To help explain the audit... [...]
Quality content creation is one of the most important aspects of your marketing journey. It helps you widen your horizons and reach more people. Content Marketing Institute contributor Irina Weber has published an article highlighting 10 useful ways to spark your content creation efforts. She says, “Great ideas are based on logic, data, and emotions. To hit those marks, I use different tools and surveys as well as logic-focused tricks. Here are some to help you find great content ideas to which your audience will respond. 1. Follow your industry Research and analyze websites to stay updated... [...]
Quality content helps you grow your website audience. By publishing useful articles, you can continue to get the return visitors improving your site rankings in the Google Search. Semrush contributor Connor Lahey has shared five useful tips to write great articles. He says, “We’ve compiled our top five tips for good SEO article writing, as well as our top recommended tools that can help you research and learn how to write an article. 1. Use a Research Tool to Find Great Topics The first step to learning how to write an article is deciding on a good topic. If your head is spinning... [...]
Content marketing is a creative task. Quality content helps you stay connected to your audience and drive them to take the desired action. Search Engine Journal contributor Himani Kankaria has published an article highlighting 21 content creation mistakes that impact ROI. She has also shared some useful tips to fix these mistakes. She says, “See if any of these may be happening in your content marketing operation. 1. No (Or Little) Discussion On “Who” One of the biggest content creation mistakes is to miss out on discussing who will consume your content with the people creating it. Marketers... [...]
You can create great content with proven research and writing tools. By combining the power of such technological advances, you can achieve desired results. Content Marketing Institute contributor Irina Weber has published an article highlighting 10+ tools to spark content creation. She says, “Great ideas are based on logic, data, and emotions. To hit those marks, I use different tools and surveys as well as logic-focused tricks. Here are some to help you find great content ideas to which your audience will respond. 1. Follow your industry Research and analyze websites to stay updated or... [...]
For many marketing teams in the digital-first world, video has crossed over from nice-to-have to must-have content status. But just having video content isn’t enough. With so much information available online, it also needs to stand out and be hyper-relevant if you’re going to grab and hold your buyers’ attention…and keep them from checking out the competition. Content Marketing Institute is hosting a webinar ‘Creating Favorite Content: Stealable Ideas For Better Video Marketing’ on Wednesday, November 3, 2021, at 11.30 am ET. The CMI team says, “Join Marcy Dobozy, VP... [...]
Content is the one thing that bloggers, website owners, social media influencers, product owners, and even affiliate marketers never have enough of. Because good content attracts people to your site or social media accounts. You must have that traffic to build your sales today and your long-term business for tomorrow. Whether it’s blog posts, review articles, pillar content, FAQs, trending news, viral memes, breaking gossip, white paper reports, lead magnets, giveaway bonuses, or even PLR. Two things are certain: 1. Fresh, smart content is always in demand. 2. High-Quality content always... [...]
For many marketing teams in the digital-first world, video has crossed over from nice-to-have to must-have content status. But just having video content isn’t enough. With so much information available online, it also needs to stand out and be hyper-relevant if you’re going to grab and hold your buyers’ attention…and keep them from checking out the competition. Content Marketing Institute is hosting a webinar ‘Creating Favorite Content: Stealable Ideas For Better Video Marketing’ on Wednesday, November 3, 2021, at 11.30 am ET. The CMI team says, “Join Marcy Dobozy, VP... [...]
MOZ has published a new video ‘How to Make Newsworthy Content’ featuring Amanda Milligan. The MOZ team says, “Ahead of her MozCon Virtual 2021 presentation, Amanda Milligan walks through three components that can make your content newsworthy enough to attract links: data, emotion, and impact. Don’t forget to grab your ticket to see Amanda’s full presentation — A Live Guide to Finding & Filling the Gaps in Your Link Strategy — along with our other incredible speakers!”. MOZ [...]