MarketingSherpa has published a video titled “Email Marketing: Using analytics and data to foster conversations with customers”. Matt Bailey says, “”A piece of data by itself has no value, it is value neutral,” Matt Bailey, President and Founder, SiteLogic, said during his presentation at Email Summit 2013. Numbers that don’t answer a question have no meaning. They only have meaning when a question is asked that allows them to work together and form meaningful analytics. “Analytics,” Bailey explained, “changed how I did business, it changed... [...]
Archive for the 'Content Marketing' Category
The latest article on HubSpot blog is titled “How to Brainstorm Content Ideas in a Fast, Easy, Visual Way”. Jay Acunzo says, “Even as a “professional” content creator, nothing makes me break out in cold sweats quite like opening a new draft only to stare down that damn blinking cursor. If you want to avoid this horrifying experience, you need to be ready with an idea every single time you create content — meaning you need a ton of ideas. Unfortunately, brainstorming can often feel loose and scary. Where do you begin? How do you create enough ideas? These are... [...]
The latest article on ‘MarketingProfs’ is titled “The Future of Online Video Marketing”. Ayaz Nanji says, “Media companies and advertisers are bullish about the rise of online video, with the majority of publishers predicting higher future CPMs and most advertisers envisioning greater spend effectiveness, according to “Optimism Despite Unresolved Issues About Video Advertising,” a December 2013 commissioned study conducted by Forrester Consulting on behalf ofVideology. However, despite this general optimism, advertisers, agencies, and media companies differ on the benefits... [...]
The latest article on ‘Website Magazine’ is titled “5 Content Marketing Strategies for Merchants”. Allison Howen says, “The modern consumer is constantly connected to the ’Net thanks to the adaptation of mobile devices like smartphones and tablets. As a result of these mobile devices, content consumption is at an all-time high – which provides brands with an enormous marketing opportunity. The challenge when it comes to content marketing, however, is producing material that attracts attention, because it is difficult to stand out in the inbox and newsfeeds of today’s connected... [...]
The latest MOZ blog post is titled “Handling User-Generated & Manufacturer-Required Duplicate Content Across Large Numbers of URLs”. Rand Fishkin says, “Some marketers, especially those working with e-commerce sites, are forced to deal with content like product descriptions and reviews; things that aren’t unique. In today’s Whiteboard Friday, Rand offers tips for those marketers to avoid being penalized for their work“. Handling User-Generated & Manufacturer-Required Duplicate Content Across Large Numbers of URLs MOZ Blog [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Do it Backwards: Creating a Business for Your Content″. Baer says, “Gregory Ng, CMO of Brooks Bell and host/producer of FreezerBurns, joins the Social Pros Podcast this week to discuss microwaving food on camera, Google+’s integration with YouTube comments, and how a single piece of content can become an entire business. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please”. Do it Backwards: Creating a Business for Your Content Jay Baer’s ‘Convince & Convert’... [...]
HubSpot has released a free report titled “Driving Content Marketing Success”. The HubSpot team says, “The popularity of content marketing has grown dramatically over the last few years. More and more companies are shifting budget away from traditional paid advertising towards inbound marketing. Content is at the core of a successful inbound funnel. But what makes one company successful at content marketing, where another fails? HubSpot and Smart Insights joined forces to find out what has been going on in content marketing in Europe. We surveyed 2600+ marketers to discover... [...]
The latest ‘Econsultancy’ blog post is titled “45% of companies say content marketing is ‘highly integrated’ with their SEO strategy”. Christopher Ratcliff says, “Organisations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline. Nearly half (45%) of all companies say this area is ‘highly integrated’ with their SEO efforts, compared to just 24% for paid search marketing and 16% for mobile marketing. These findings come from Econsultancy’s State of Search Marketing Report... [...]
‘ContentTECH’, a one-day online event dedicated to content marketing technology, is going to be hosted on Wednesday, February 26, 10.00 AM – 5.00 PM EST. ContentTECH team says, “ContentTECH is a FREE one-day event dedicated to the technology that can fuel your content marketing. Mark your calendars now and join us on February 26, 2014 from 10 AM EST – 5 PM EST and get your content marketing technology fix without ever leaving your office! ContentTECH will feature: Opening keynote presentation by Jonah Berger, Associate Professor of Marketing at the Wharton School,... [...]
MarketingSherpa has published a video titled “The Boston Globe: Discovering and optimizing a value proposition for content”. MarketingSherpa team says, “The Boston Globe has been black, white and read all over for more than 100 years. The media giant’s established readership of 6 million-plus provided a perfect opportunity when developing its new digital subscription business, bostonglobe.com. At Optimization Summit 2013, Peter Doucette, Executive Director of Circulation, Sales & Marketing, The Boston Globe, unveiled how the prestigious news hub performed more than... [...]