The latest post on ‘Copyblogger’ Blog is titled “Here’s How Jon Morrow Writes”. Demian Farnworth says, “Pat was alarmed when her son wasn’t crawling by age one. So, like any good mother, she took him to see the doctor. After a long examination, the doctor diagnosed baby Jon with spinal muscular atrophy (SMA). That meant instead of getting stronger as he aged, Jon would get weaker. Eventually he would get pneumonia and die. The doctor, who said he was being generous, gave him until two years old to live. Pat, however, would have none of that“. Here’s How Jon Morrow Writes ‘Copyblogger’... [...]

The latest article on ‘Website Magazine’ is titled “Gartner Predicts App Monetization Will Get Tougher, Less Lucrative”. Pete Prestipino says, “It’s not a good time to launch a mobile app as Gartner is predicting that by 2018, less than 0.01 percent of consumer mobile applications will be considered a financial success by their developers.  The research outfit is also forecasting that by 2017, 94.5 percent of downloads will be for free apps. What’s more, approximately 90 percent of paid applications are downloaded less than 500 times per day (and make less than $1,250... [...]

The latest post on ‘Copyblogger’ Blog is titled “Surviving “Content Shock” and the Impending Content Marketing Collapse”. Sonia Simone says, “I’ll admit it. I was tempted to call this one “Is Content Marketing Dead?” But you’re too smart to fall for that and would have (justifiably) mocked me for it. Which would be embarrassing. Within the content marketing echo chamber community, you might have seen some concern about the idea of “Content Shock” — the notion that as content marketing becomes more and more popular, we’ll eventually face a kind of “Content... [...]

The latest article on ‘Business 2 Community’ is titled “How to Measure the ROI of Your Blog Content”. Eric MacColl says, “ROI from blog content isn’t as obvious as a click to conversion, but its success can be traced in other ways. Return on investment measurements show the cost effectiveness of different marketing strategies. The usual equation is simple: revenue earned from the investment minus the cost of the investment, divided by the cost of the investment. However, for many of us in the content marketing space, focusing purely on a revenue to blog content ratio may... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing″. Baer says, “It’s getting crowded in here. Marketers always kill the golden goose, and content marketing is next on the chopping block. The volume of content being created now is enormous, and we’re nowhere near the apex of the content creation trend. Companies are creating more and more and more and more content for three reasons: The”. The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why Human-Curated Content Outstrips Computers Every Time″. Baer says, “Elias Roman, Co-founder of Songza, joins the Social Pros Podcast this week (on the 99th episode!) to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. Read on for some of the highlights and tweetable moments, or listen to the full”. Why Human-Curated Content Outstrips Computers Every Time Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest article on ‘Business 2 Community’ is titled “Content Marketing: Use Brevity And Images For More Impact”. Jeff Shjarback says, “In a day and age where the internet is more powerful than ever and content marketing is on the rise, there are more ways than one to make your content truly stand out.  Before taking that first leap into the world of content marketing, it is first important to understand what content marketing is and what it can do for you and your business. The first step to any successful marketing campaign is to understand the marketing type completely.... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Build a Content Calendar (Plus a Free Template for 2014)″. Baer says, “Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly straightforward. We have no problems with other people borrowing our methods we wanted to offer a”. How to Build a Content Calendar (Plus a Free Template for 2014) Jay Baer’s ‘Convince &... [...]

The latest article on ‘Website Magazine’ is titled “10 Apps for Better Content Marketing”. Amberly Dressler says, “Content marketing can take on many forms, but at the end of the virtual day, creating copy or images that understand an audience’s wants and needs and then publishing it in the most targeted way possible, is what impacts a brand’s bottom line. In today’s Social Media Mavens newsletter, discover 10 mobile applications that any content marketer can use for inspiration, organization and distribution“. 10 Apps for Better Content Marketing Website Magazine  [...]

The latest article on Business Insider is titled “Facebook Is Putting The Fate Of Its Advertisers In The Hands Of Its Users”. Richard Feloni says, “When Facebook announced in December that its algorithm change would prioritize “high-quality content,” publishers and advertisers waited to see what that actually meant. Well, CEO Mark Zuckerberg confirmed that those surveys in your News Feed may be more important to the company than you think. Facebook users themselves will be determining what is “high-quality” and what is not, at least partially“. Facebook... [...]