The latest ‘Econsultancy’ blog post is titled “Five simple ideas for free content curation on Twitter”. Ben Davis says, “Please ignore the header image. Curation is not thieving. There are many companies that don’t have enough resources to employ a dedicated social media man. It’s also the case that many digital marketing execs take care of social media but don’t necessarily have experience with Twitter. The most important part of managing a Twitter account is having tools in place to make things easier. Chiefly, HootSuite for Econsultancy, but it could be any... [...]

The latest article on ‘MarketingProfs’ is titled “Which Type of Online Content Most Influences Consumers?”. Ayaz Nanji says, “Expert reviews are the most powerful digital content type for influencing consumers’ purchasing decisions, according to a recent Nielsen report commissioned by inPowered. The findings were based on an in-person controlled lab test in which the relative impact of three different online content types (expert reviews, branded content, and user reviews) was measured on 900 consumers. Specifically, the researchers examined how the content affected awareness/familiarity,... [...]

The latest post on ‘Copyblogger’ Blog is titled “Announcing: A Breakthrough Resource for Your Content Creation”. Sonia Simone says, “
Finally, after years of clumsy, clunky automated tools for “spinning,” scraping, regurgitating, and extruding low-quality content, we’ve found a solution. This resource produces sharp, smart, audience-engaging content every time. Over time, it even calibrates itself to produce more effective headlines, to tailor content to the precise needs of your audience and customers, and to automatically generate semantically relevant alternative keyword... [...]

The latest post on ‘Copyblogger’ Blog is titled “Conduct Better Podcast Interviews with this Simple 6-Step Preparation Process”. Jerod Morris says, “
No regrets. That is my number one goal for every podcast interview I conduct. (And there are a lot of them — for some top-rated podcasts, including this one you might be familiar with.) It’s a hard feeling to achieve, because most interviews last a pre-determined amount of time. And almost without fail, the people I’ve interviewed have had far more to say than I’ve had time to get them to say it. (If you’ve ever conducted... [...]

The latest MOZ blog post is titled “The Science of Great Digital Content Ideas”. Simon Penson says, “How can a creative task like content ideation be concretely organized into a step-by-step process? By calling a brainstorm, and breaking it into eight discrete stages. Find out about those stages in this post“. The Science of Great Digital Content Ideas MOZ Blog  [...]

The latest article on HubSpot blog is titled “How to Amplify Your Reach With Content Discovery Platforms”. Sarah Goliger says, “As marketers, one of our most important goals is driving more traffic to our sites, and one of the best ways to do that is through content creation. It helps you educate your audience, assert yourself as a thought leader, and generate more subscribers, leads, and opportunities. But let’s say you’re writing content and promoting it through different channels — email marketing, your blog, social media — and you’re still just not getting... [...]

The latest post on ‘Copyblogger’ Blog is titled “How to Turn Bland Text into Sparkling Online Content”. Henneke says, “
Let me guess … You’re smart. You know your stuff. And you have a sparkle in your eyes when you talk about your favorite subject. But your writing doesn’t sound like you. At all. No matter how hard you try, you struggle to find the right words. You swap one word for another — now your sentence sounds lame. You try yet another word. That’s even worse“. How to Turn Bland Text into Sparkling Online Content ‘Copyblogger’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “16 content marketing examples that hit the sweet spot”. Chris Lake says, “Last year I watched a panel debate on the following question: “Is it content, or is it an advertisement?” The panelists went round and round in circles for an hour, and there was no conclusion. My own thinking is along the lines of “it doesn’t really matter, and it’s probably both.” I happen to think that we have entered a new golden age for advertising. The very best ads are conceived as shareable content experiences, and we’ve... [...]

The latest article on ‘MarketingProfs’ is titled “Five Content Curation Mistakes B2B Marketers Are Making”. Patricia Hume says, “Content. If you’re a B2B marketer today, the odds are good that you’ve been using it for lead generation and brand awareness. Research from the Content Marketing Institute and MarketingProfs finds that 95% of enterprise B2Bs are practicing content marketing, which means there’s a lot of content out there. And yet the demand for content has never been greater. It’s impossible for marketers to create enough original, quality material... [...]

The latest post on ‘Copyblogger’ Blog is titled “Are You Confident in Your Content Marketing? (New Study Suggests You’re Not)”. Brian Clark says, “
Here’s a fact about content marketing that’s actually shocking. The 2014 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs (sponsored by our own New Rainmaker) is out, and it includes a number of surprising findings. Most notable is this: There remains a wide gap between the number of small business B2B marketers using content marketing (almost all of them) and those who believe their content... [...]