The latest post on ‘Copyblogger’ Blog is titled “Matt Cutts Declares Guest Blogging “Done” … Are We All Screwed?”. Jerod Morris says, “Matt Cutts went Richard Sherman on guest blogging today. The gist of his personal blog post — entitled “The decay and fall of guest blogging” — is this: Guest blogging was once an authentic way to reach people, but now it’s spammy, so we should all expect Google to start spanking sites that publish guest blogs. In his words: So stick a fork in it: guest blogging is done; it’s just gotten too spammy. We publish articles from guest... [...]

The latest post on ‘Copyblogger’ Blog is titled “Striving for Authority”. Seth Godin says, “Everyone wants to play. That kid selling cookies (or is it chocolates) is busy raising money for his basketball team (or maybe a trip to Cuba, I didn’t hear it clearly). All I know is that these cookies aren’t the real thing, they’re not Girl Scout Cookies (capitalize them please) and they’re not Thin Mints®. That email, the one that just came in over the transom, it wants me to buy some miracle potion that’s going to make my hair grow“. Striving for Authority ‘Copyblogger’... [...]

The latest post on ‘Copyblogger’ Blog is titled “A Sobering Reminder That Authority Can Change the Course of History”. Jow Pawlikowski says, “Wayne Wheeler knows a thing or two about authority. Essentially erased from the public conscious, Wheeler led the Anti-Saloon League, an advocacy group that made possible the 18th Amendment to the Constitution. Though he never cast a single vote for the amendment or its ratification, Wayne Wheeler used his authority to enact Prohibition“. A Sobering Reminder That Authority Can Change the Course of History ‘Copyblogger’ Blog  [...]

The latest post on ‘Copyblogger’ Blog is titled “Why You Can’t Resist Persuasive Techniques (Even When You Spot Them)”. Pamela Wilson says, “I am such a sucker. Every year around the same time, the catalog comes in the mail. And every year, I think “maybe I’ll skip ordering this year. Maybe I’ll take a break.” And then, I make the fatal mistake. I decide to take a peek inside. And before I know it, I’m placing an order for the most expensive oranges I’ll eat all year. I cannot resist. Even though I understand full well all the persuasion techniques they employ... [...]

The latest post on ‘Copyblogger’ Blog is titled “How to Build an Audience with Story (From America’s Greatest Living Playwright)”. Robert Bruce says, “There’s been a fevered interest in the art of storytelling among the business crowd the last few years. The masters and the hacks alike are thumping from every available pulpit that storytelling is the most powerful device on earth in regard to human influence. We are told that story — applied to salesmanship, preaching, advertising, conversation, marketing, songwriting, and blogging — contains the power to deliver the world... [...]

The latest article on HubSpot blog is titled “10 Common Mistakes Most Business Bloggers Make”. Nathan Yerian says, “Blogging is an excellent way to demonstrate your company’s value. It also enables you to give your brand a voice, allows you to differentiate your business from the competition, helps you attract customers, and increases your chances of generating qualified sales leads. If you find yourself thinking, “I haven’t seen those results” then there’s a good chance you’re not blogging effectively for your organization. Now, now–this isn’t a finger pointing... [...]

The latest article on HubSpot blog is titled “The ABCs of Content Marketing: A Glossary of Terms”. Lisa Toner says, “You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Maybe you do — but I bet there’s at least a few people in your organization who could use a helping hand getting up to speed. We’ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you’re ticking all of the right boxes to be more... [...]

The latest article on HubSpot blog is titled “How to Repurpose Campaign Content for Different Channel”. Kevin Barber says, “Stop and think about your meals growing up. You didn’t go hungry too often did you? Even though your mom didn’t cook a fresh plate a food for every person at every meal, somehow your whole family ate pretty well every day. Your mom was smart with her cooking, planning a few meals that would feed the whole family all week. Today we’re going to take lessons from your mom’s kitchen and apply them to your editorial calendar. Here are 10 home cooked recipes... [...]

The latest post on ‘Copyblogger’ Blog is titled “Here’s How Jon Morrow Writes”. Demian Farnworth says, “Pat was alarmed when her son wasn’t crawling by age one. So, like any good mother, she took him to see the doctor. After a long examination, the doctor diagnosed baby Jon with spinal muscular atrophy (SMA). That meant instead of getting stronger as he aged, Jon would get weaker. Eventually he would get pneumonia and die. The doctor, who said he was being generous, gave him until two years old to live. Pat, however, would have none of that“. Here’s How Jon Morrow Writes ‘Copyblogger’... [...]

The latest post on ‘Copyblogger’ Blog is titled “Surviving “Content Shock” and the Impending Content Marketing Collapse”. Sonia Simone says, “I’ll admit it. I was tempted to call this one “Is Content Marketing Dead?” But you’re too smart to fall for that and would have (justifiably) mocked me for it. Which would be embarrassing. Within the content marketing echo chamber community, you might have seen some concern about the idea of “Content Shock” — the notion that as content marketing becomes more and more popular, we’ll eventually face a kind of “Content... [...]