The latest article on  ‘Marketing Land’ is titled “Content Marketers: Concrete Steps To Finding Your Brand’s Voice”. Harriet Cummings says, “Take these two groups of words: “High octane,” “shine adrenaline,” “super-charged.”  “Fortified,” “amino acids,” “neutralize.” Funnily enough, both are used to describe shampoo. The first set – from Bed Head – positions the brand’s hair care products as expressions of a fast, exciting lifestyle; we picture ourselves strapped to a speeding motorbike, possibly while checking for split ends“. Content... [...]

The latest post on ‘Copyblogger’ Blog is titled “Here’s How Ann Handley (the World’s First Chief Content Officer) Writes”. Demian Farnworth says, “
Want a quick and dirty way to test whether your content is compelling? Show it to a teenager … and then answer these questions: Is the teenager still reading, watching, or listening after 30 seconds? One minute? Five minutes? Fifteen? Thirty? Is the teenager happy, confused, or mad? Is the teenager your child? If your own teenager is still listening after 30 minutes — and is happy about it — you created some good content“. Here’s... [...]

The latest ‘Econsultancy’ blog post is titled “Five great ways to ace content marketing in Southeast Asia”. Eu Gene Ang says, “Southeast Asia’s (SEA) 155m internet users are the next goldmine for digital marketing. The region contains a young base of internet users whose time spent online is significantly above the global average, and where social networking dominates. The online population grew at a healthy 9% last year, and is expected to continue at a similar rate in 2014. Added to this, it has one of the highest levels of mobile adoption in the world. So,... [...]

The latest post on ‘Mashable’ is titled “The Blogger’s Meal Plan: 5 Secrets for Well-Balanced Content”. Rebecca Hiscott says, “Audience engagement is the definitive measure of a blog’s success, whether you’re blogging for a marketing firm or simply to indulge your own interests. You’ve probably watched as some posts go viral while others sit quietly in the corner. But engaging a readership doesn’t mean churning out clickable links. By all accounts, your blog needs substance. It needs to nourish your readers. LinkedIn Marketing Solutions recommends... [...]

The latest article on  ‘Marketing Land’ is titled “Content Strategy Gets Tactical: Establishing The Content Workflow”. Rebecca Lieb says, “Content strategy — creating repeatable processes to govern content marketing and make it accountable to measurable goals — has many components. Your first steps in putting together a content strategy include determining the goals, developing personas, analyzing content needs, and designating someone to serve in an editorial leadership capacity. From there, you’ll want to establish a content workflow. This is the point at... [...]

The latest article on ‘MarketingProfs’ is titled “The Six Insider Secrets of Contagious Content”. Verónica Maria Jarski says, “Marketers can increase their content’s chances of going viral by making sure it includes the six drivers of contagious content: social currency, triggers, emotion, observability, practical value, and storytelling. For example, emotions play an enormous role in viral content. “People are more likely to share some content over others because the arousal—whether it be anger, awe, or humor—evokes us to pass it on,” according to the following... [...]

The latest ‘Econsultancy’ blog post is titled “Five keys to successful content marketing”. Louis Gudema says, “Companies are giving increasing support to content marketing for a number of good reasons.  Many companies, however, are not getting nearly the return on their content marketing efforts that they could. Here are five keys to a successful content marketing program“. Five keys to successful content marketing ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “9 Tips From the Greatest Viral Content Genius on the Planet”. Dan Lyons says, “Neetzan Zimmerman is a genius at creating viral content. For the past two years, he’s worked at Gawker, one of the world’s biggest blogs. Month in and month out, he generated more traffic than all of Gawker’s other writers combined. He just got poached away from Gawker by Whisper, a hot social networking startup in Los Angeles, where he will be editor-in-chief. Not bad for a guy with no background or training in journalism and who started... [...]

The latest Silverpop blog post is titled “5 Steps to Optimize Your Content in 2014”. Ellen Valentine says, “As we begin a new year, it’s time to put a strong content strategy in place. For most marketing departments, content marketing is an expensive and time-consuming aspect of many team members’ day-to-day roles. But, strong, shareworthy content is more important than ever, helping move prospective customers through the buying process or bringing in net new leads.As you put together your marketing plan for the year, consider a thorough content audit as part of your strategy.... [...]

The latest article on HubSpot blog is titled “A Scientific Approach to Hitting Your Lead Gen Goals With Content”. Corey Eridon says, “Do you have a lead gen goal? Probably. I certainly do — we’ve had an SLA established with Sales for years, and part of the blog team’s SLA is delivering a certain amount of net new organic leads to Sales each month. The only time goals like this give me a major panic is when it feels like a guessing game“. A Scientific Approach to Hitting Your Lead Gen Goals With Content HubSpot  [...]