MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Unleashing the Power of Pillar-Based Marketing’ featuring Ryan Brock. George B. Thomas says, “Pillar pages and topic clusters are common topics in Web content marketing, so you may think you know what to expect in a discussion about pillar-based marketing. However, in Marketing Smarts Episode 560, guest Ryan Brock lays down some pretty controversial statements about his content strategy. At least, controversial to practitioners of traditional SEO. “Search volume does not matter,” he says. “I... [...]

Rank Ranger has published a new episode of the In Search SEO podcast ‘Five Types of Backlinks SEOs Should be Building in 2023’ featuring Amit Raj. The Rank Ranger team says, “What links should you be building to your site in 2023?That’s what we’re discussing today with a former pharmacist who’s been building links for every industry imaginable for the past eight years. He’s the founder of The Links Guy, a truly global remote team that prides itself on being a link-building agency that’s constantly learning, evolving, and truly improving quality... [...]

Rank Ranger has published a new episode of the In Search SEO podcast ‘Five Key Ways SEOs Should Be Embracing Their Content Teams’ featuring Ashley Liddell. The Rank Ranger team says, “How well are you leveraging the power of your content teams?That’s what we’re discussing today with a man who will be speaking about his learnings, observations, and skills in his mission to become an agency founder in the future at Brighton SEO in September. He’s an SEO content strategist at Reprise Digital. A warm welcome to the In Search SEO podcast, Ashley Liddell.   In... [...]

Rank Ranger has published a new episode of the In Search SEO podcast ‘5 Key Ways SEOs Should Be Embracing Their Content Teams’ featuring Ashley Liddell. The Rank Ranger team says, “How well are you leveraging the power of your content teams? That’s what we’re discussing today with a man who will be speaking about his learnings, observations, and skills in his mission to become an agency founder in the future at Brighton SEO in September. He’s an SEO content strategist at Reprise Digital. A warm welcome to the In Search SEO podcast, Ashley Liddell. In the... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Generative AI-Powered Conversations and the Conversation Automation Index’ featuring David Greenberg. George B. Thomas says, “New forms of technology result in an entirely new vocabulary. Nobody cared about “likes” before Facebook. Nobody cared about follower count until Twitter (now X). Conversica CMO David Greenberg believes that AI is going to not only change the way businesses operate but also create new metrics with which to measure success. “I think about how I treat my leads differently... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Shift From Digital Transformation to Digital Evolution’ featuring Jill Roberson. George B. Thomas says, “The problem with the term “digital transformation,” says podcast guest Jill Roberson, is that it implies a one-and-done operation with a beginning and an end. “When we say transformation, I think of Transformers,” she explains on Episode 557 of Marketing Smarts. “They start as cars and they turn into robots, and they just go back and forth between those two states,... [...]

This is a reminder for the MarketingProfs webinar to be held on August 10, 2023. MarketingProfs is hosting a webinar ’10 Ways to Create More Content in Less Time’ on Thursday, August 10, 2023, at 2.00 pm ET. The MarketingProfs team says, “The sales cycle is speeding up. And your audience is consuming your content faster than you can create it. But you have only so many hours in a day and limited resources on your team. And it’s terrible to feel like you’re falling short of leadership’s expectations. So how can you create more content in less time… without... [...]

Neil Patel has published a new video ‘Breaking Down Content Creation For A New Website’. He says, “In the ever-evolving digital landscape, a website is more than just an online presence; it’s a powerful tool to reach a global audience, showcase your brand, and connect with potential customers. However, to make a lasting impact and stand out in the vast virtual realm, content creation plays a pivotal role.” [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=mI6oxV52OR0′] Neil Patel’s... [...]

Content Marketing Institute contributor Ahava Leibtag has published a checklist for creating valuable content for your business. She says, “Use the checklist to ensure your content reaches and helps the right audience and to keep your team focused on your strategy’s goals. (It also may give you a feeling of accomplishment –who doesn’t love checking completed tasks off a list?) The checklist defines valuable content using five benchmarks: Findable Readable Understandable Actionable Shareable (Hat tip to Colleen Jones, founder and principal at Content Science, who inspired some of... [...]

Rank Ranger has published a new episode of the In Search SEO podcast ‘Scaling Your Content Creation While Reducing Costs by 10X’ featuring Julia McCoy. The Rank Ranger team says, “Is AI capable of writing long-form content by itself that you can publish in a set-and-forget manner on your blog? And if so, how do you do it? And is it a good idea? That’s what we’re discussing today with a lady who has been named in the top 30 of all content marketers worldwide. She has exited a 100-person writing agency she spent 10 years building and she’s currently president... [...]