MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How to Become the Go-to Expert in Your Niche’ featuring Adrian Moreno. George B. Thomas says, “We’re big fans of self-affirmation here at MarketingProfs, and so is Marketing Smarts podcast guest Adrian Moreno, who advises on Episode 556 that the only thing getting in the way of others seeing you as an expert is… well, yourself. What being the go-to expert means is that when looking for the solution to a problem, the name automatically associated with it should be yours. But how do you even... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How Marketers Can Navigate a World Minus Cookies’ featuring Jodi Daniels. George B. Thomas says, “Marketers have been hearing about changes in tracking cookies for months now—namely, third-party cookies’ deprecation to fit privacy law standards. It might be easier to understand after listening to data privacy expert Jodi Daniels describe the nature of a cookie using a metaphor that host George B. Thomas calls “creepy.” “The general essence of a cookie is some little tracking piece,”... [...]

If your sales pipeline endlessly requires content to fuel business growth, it may feel like you’re always playing catch-up. But there are ways to speed up your content creation. MarketingProfs is hosting a webinar ’10 Ways to Create More Content in Less Time’ on Thursday, August 10, 2023, at 2.00 pm ET. The MarketingProfs team says, “The sales cycle is speeding up. And your audience is consuming your content faster than you can create it. But you have only so many hours in a day and limited resources on your team. And it’s terrible to feel like you’re falling... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts’ featuring David Aaker. George B. Thomas says, “Thanks to social media and technology, innovation is happening more often than ever. That’s the case for both your company and your competitors, however, so if you don’t bring something different to the picture, people will ignore you. That’s according to David Aaker, marketer and prolific author, who sat down with George B. Thomas on Episode... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A Playbook for Marketing-Led Growth’ featuring Amrita Mathur. George B. Thomas says, “The way Amrita Mathur talks about marketing-led growth at Superside suggests that you could easily call it “learning-led growth.” Focusing on what you can learn rather than what you can win means having conversations, doing experiments, and marketers’ least favorite thing—failing. “I think we have this thing, I don’t know if it’s a chip on our shoulder or what, but we feel like we... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A B2B Marketer’s Guide to Marketing Attribution’ featuring Bonnie Crater. George B. Thomas says, “The attribution method depends on what you’re measuring: Single-touch attribution tells you where a customer started, and multitouch attribution models break down actual pipeline into every part of the customer journey. Which is especially helpful now, when many marketers are working with tight budgets. “In the world of a tight budget, marketing measurement has never been more important,”... [...]

HubSpot has published ‘The Ultimate Guide to Content Creation’ featuring useful content creation tactics.  Christina Perricone says, “Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement. You’re also generating some major value for your company, as these content marketing stats show: Almost 40% of marketers say content marketing is an essential part of their marketing... [...]

A well-planned content creation and promotion strategy takes the guesswork out of execution so creative content can flourish. Content Marketing Institute contributor Ahava Leibtag has published an article featuring a five-point checklist for creating valuable content. She says, “The checklist defines valuable content using five benchmarks: 1. Findable content People need a way to discover your content. Make sure you follow SEO guidelines to create findable content. TIP: Before creating findable content, perform keyword research based on your goals and user research. Use one H1 and... [...]

Winning the trust of your audience is one of the most important aims of content marketing. By creating content that helps you capture their attention, you can excel in this domain. Content Marketing Institute expert Ann Gynn has published an article featuring useful strategies to create trustworthy content. She says, “Let’s explore five paths to inject relevant and helpful external sources into your articles, infographics, videos, podcasts, and any other kind of content: Ask industry-, role-, or geographic-specific organizations. Connect on interactive platforms. Seek non-human sources. Use Qwoted as... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Leveraging YouTube Shorts for B2B Marketing Success: Austin Armstrong on Marketing Smarts’ featuring Austin Armstrong. George B. Thomas says, “Everyone is getting in on the vertical video game, and YouTube is no exception. “Shortform vertical video across the board has been just the fastest growing format of content on every social media platform,” says content creator Austin Armstrong. That includes TikTok, Instagram Reels, Facebook Reels, and it’s the major topic of Marketing Smarts... [...]