The latest article on ‘MarketingProfs’ is titled “Six Lessons From an Ambitious Content Marketing Project”. Rich Quarles says, “We recently launched an ambitious content marketing initiative—for ourselves. As a marketing agency, we do similar projects for clients all the time. I figured that writing for ourselves, about subjects we knew so well, would be easier than the ghost-writing, prodding, and project management that goes into a typical client project. I was wrong. The Project We came up with the following scope for Phase 1: 100 short “Q&A” articles 18 “medium”... [...]

The latest post on ‘Copyblogger’ Blog is titled “Agile Content Marketing: How to Attract an Audience That Builds Your Business”. Brian Clark says, “
It’s the question I get more than any other, and it’s one of the most important questions you’ll answer in marketing your business: How do I create a content marketing strategy that actually works? That will take several thousand words to answer, and then you’ll have to create your own strategy. Yep, ultimately it’s up to you. To help, I’ll be writing a few articles over the next several weeks, starting with this one.... [...]

The latest article on  ‘Marketing Land’ is titled “Content Marketers, Kill The Blog Category”. Ric Dragon says, “Plato said Socrates thought very little of the then-newfangled objects that were books, arguing that the written word impinged upon man’s ability to remember and to think. In the early 60s, Marshall McCluhan went on to write about “media determinism,” an idea suggesting that our communications technologies shape the way we think. Anyone who has ever written out a manuscript with pen and ink will be able to attest to the notion that how we write... [...]

The latest TopRank blog post is titled “5 Steps to Content Marketing Awesome – You Can Do This!”. Lee Odden says, “Successful content marketing programs are ongoing communications efforts that empathize with customers and deliver useful experiences. Each content object published is a promise to the community that something relevant, useful and info-raining is in store. Consistently producing content experiences that inform and inspire creates one of the most powerful customer states: anticipation. Few things are more powerful for attracting a loyal following of customers and advocates... [...]

The latest MOZ blog post is titled “The Art of Thinking Sideways: Content Marketing for “Boring” Businesses”. Robin Swire says, “It’s amazing what you end up finding online working in the SEO game. Some of the most obscure business sectors have thriving communities and many online magazines and publications. It’s really quite staggering. What any SEO or content marketer should know is that there really is a conversation happening online in every industry. However niche it might at first appear to be, positioning your client to become a part of that conversation is... [...]

The latest article on HubSpot blog is titled “Content ROI Is a Myth”. Kieran Flanagan says, “As a profession, marketing has evolved a lot over the past 5 years. Previously, when asked to justify our marketing budgets, we used to squirm in our chairs and mutter something about “brand awareness.” Today, marketers want to measure the ROI on every tactic and channel they use. Figuring out the ROI of content, in particular, is hard and often misunderstood. In a recent study we conducted with SmartInsights, the top challenge for marketers was measuring the ROI of content. According... [...]

The latest article on  ‘Marketing Land’ is titled “How To Succeed With Content Marketing In Organic Search”. Jim Yu says, “Say you have a presentation with a very powerful message about the mission of your brand. You’re qualified to speak on the subject matter because you live and breathe it — and your audience cares, because what you do makes a difference in their lives. Your goal is to get this message in front of as many people as you can. So you sign up to talk at professional organizations, networking events, industry conferences, small groups of decision-makers... [...]

The latest ‘Econsultancy’ blog post is titled “Content marketing ideas: five key tools and one killer tip”. Chris Lake says, “Last month I released the Periodic Table of Content Marketing, a kind of visual checklist to help people create the right kind of content to support their business goals. But what is the right kind of content? The table is an overview of the key elements of content marketing, but it stops short of suggesting specific subject-orientated ideas relevant to your brand / audience. That’s where James Welsh comes in. He has built a search /... [...]

The latest article on  ‘Marketing Land’ is titled “LinkedIn Releases Content Shock And Awe”. Arnie Kuenn says, “With the rise of content marketing and the amount of content published daily always increasing, some marketers predict that eventually, the content bubble will burst. This notion, referred to ascontent shock, assumes that someday, there will simply be too much content to consume. I personally disagree with this sentiment for a number of reasons. However, in February, whenLinkedIn announced that eventually all members will be able to publish content on... [...]

The latest article on HubSpot blog is titled “How Use Storytelling to Cut Through the B2B Content Clutter”. Ginny Soskey says, “The internet is a busy, busy place. Every day people all over the world are publishing more and more content — and somehow you’ve got to make your content stand out from it the rest. Luckily, there are lots of ways you can try to get noticed online. Maybe you decide to game the system with Upworthy-style headlines. Or maybeyou offer search-engine friendly content. Or maybe you develop a passionate, engaged community that shares all of... [...]