The latest article on ‘Business 2 Community’ is titled “Top Content Marketing Strategies That Google Loves”. Keith Eneix says, “Working in online marketing is like stepping into a world that, on the outskirts, looks very small, but in truth is bigger on the inside than most consumers imagine. There are SEOs, crawlers, tags, keywords, and other jargon which you probably know by heart now if you’ve worked in the field for some time. However, trying to turn jargon into reality is difficult, and even more difficult is knowing which techniques to use, and which to avoid. Right... [...]
Archive for the 'Content Marketing' Category
The latest MOZ blog post is titled “After a Link-Based Penalty is Removed, Will Your Traffic Increase?”. Marie Haynes says, “If you’ve received a traffic drop because of a link-based Google penalty, the results can be devastating. There are many articles written on what steps can be taken to recover, but not many on what to expect once you have done the work to get out of the penalty. Will your traffic increase suddenly? Will you see any increase at all? Will you see a decrease in traffic because you have disavowed links?“. After a Link-Based Penalty is Removed, Will Your Traffic... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How the Product Life Cycle Improves Content Marketing″. Baer says, “Content marketing is growing up. According to “Quarterly Intelligence Briefing: Digital Trends for 2013,” content marketing became the number one priority for marketers in 2013. And why not? Content marketing works because it’s a uniquely powerful way to generate excitement around your industry and products. (tweet this) But if content marketing is ultimately meant to”. How the Product Life Cycle Improves Content Marketing Jay Baer’s ‘Convince... [...]
‘Conduct Better Podcast Interviews with this Simple 6-Step Preparation Process’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “Conduct Better Podcast Interviews with this Simple 6-Step Preparation Process”. Jerod Morris says, “ No regrets. That is my number one goal for every podcast interview I conduct. (And there are a lot of them — for some top-rated podcasts, including this one you might be familiar with.) It’s a hard feeling to achieve, because most interviews last a pre-determined amount of time. And almost without fail, the people I’ve interviewed have had far more to say than I’ve had time to get them to say it. (If you’ve ever conducted... [...]
The latest MOZ blog post is titled “The Science of Great Digital Content Ideas”. Simon Penson says, “How can a creative task like content ideation be concretely organized into a step-by-step process? By calling a brainstorm, and breaking it into eight discrete stages. Find out about those stages in this post“. The Science of Great Digital Content Ideas MOZ Blog [...]
The latest article on HubSpot blog is titled “How to Amplify Your Reach With Content Discovery Platforms”. Sarah Goliger says, “As marketers, one of our most important goals is driving more traffic to our sites, and one of the best ways to do that is through content creation. It helps you educate your audience, assert yourself as a thought leader, and generate more subscribers, leads, and opportunities. But let’s say you’re writing content and promoting it through different channels — email marketing, your blog, social media — and you’re still just not getting... [...]
The latest post on ‘Copyblogger’ Blog is titled “How to Turn Bland Text into Sparkling Online Content”. Henneke says, “ Let me guess … You’re smart. You know your stuff. And you have a sparkle in your eyes when you talk about your favorite subject. But your writing doesn’t sound like you. At all. No matter how hard you try, you struggle to find the right words. You swap one word for another — now your sentence sounds lame. You try yet another word. That’s even worse“. How to Turn Bland Text into Sparkling Online Content ‘Copyblogger’ Blog [...]
The latest ‘Web Marketing Today’ blog post is titled “21 Content Curation Tools”. Kunle Campbell says, “Content curation is similar to creating a playlist. Rather than creating your own, or only your own, content, you’ll make lists and collections of material offered up by others, then offer those collections to your own fans and viewers. While this has the advantage that it’s a lot easier to make a playlist than it is to write, perform, record, mix, and release a couple of dozen songs — it’s way easier to curate than to create, in other words — content curation has other benefits... [...]
MarketingSherpa has published a video titled “Content Optimization: Reduce redundancy, improve relevance and increase engagement”. MarketingSherpa team says, “When Diana Primeau, Director of Member, CNET, and her team viewed CNET’s newsletter portfolio they saw a successful program with strong performance metrics. However, at a deeper level, Primeau began to discover CNET’s extensive 26-newsletter program was not serving customers in the best way possible. Some newsletters were no longer relevant to the audience, some were redundant, and some included sections that didn’t... [...]
The latest ‘Econsultancy’ blog post is titled “How content marketing can cater for increasingly savvy customers”. Ben Davis says, “Content marketing is a big deal, but the term will disappear as we realise all marketing is defined by its content. Econsultancy’s Chris Lake made a similar point when recently introducing a list of great content from brands. He argued that the difference between advertising and content is moot. Shouldn’t all advertising be thought of as at least one of: funny/useful/inspiring/informative etc? Obviously the answer is yes, but... [...]