Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “These are the 6 Steps I Use for Great Content Marketing″. Baer says, “Now that it’s a “thing,” we have a tendency to overcomplicate content marketing. Not coincidentally, this was also the case when websites became a “thing” as well as when email, and SEO and social media got hot. Probably even butter churning, when that first went viral (or whatever passed for viral in feudal Europe)”. These are the 6 Steps I Use for Great Content Marketing Jay Baer’s ‘Convince & Convert’ Blog [...]
Archive for the 'Content Marketing' Category
The latest article on HubSpot blog is titled “5 Trends in Short-Form Video to Reinvigorate Your Content Strategy”. Sasha Laferte says, “Videos were still called moving pictures when marketers started taking advantage of them. The first TV commercial came out in 1941 for Bulova watches. The company paid $9 to plug their advertisement. With Twitter acquiring Vine in 2012 and rolling it out in early 2013, and Instagram revealing itsvideo feature only months ago, video has become a lot more than just black and white images on a fuzzy screen. With consumers’ online video engagement... [...]
The latest article on ‘Business 2 Community’ is titled “7 Ways To Make Content Marketing Work For Your Brand”. Liz Papagni says, “What’s the difference between brands who succeed and those who struggle to make content marketing work? While the answer is certainly quality in many cases, it’s also much more complex than that. Content marketing programs can fail due to a lack of a defined mission, poor goal-setting, or even a poor understanding of how the brand’s buyer personas engage with platforms for product research. While half of brands today have a defined content... [...]
The latest article on Business Insider is titled “You Can’t Afford Not To Memorize These Content Marketing Buzzwords”. The BI team says, “”Content marketing” is all the rage these days, but what is it? It’s brands using content to communicate, engage and acquire customers – whether that’s viral videos, infographics or articles (like this one). Content marketing is not about selling. It’s about providing high-quality, relevant content that your customer needs and wants“. You Can’t Afford Not To Memorize These Content Marketing... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why Outbound Marketing Deserves Place Next to Content Marketing″. Baer says, “Inbound/content marketing has devolved into a red ocean of me-too, link-bait, info-tainment content supported by self-serving “science”. [Pause] It felt good to say that in public, even though it is an obviously hyperbolic and admittedly ironic statement. But inbound is peaking and our old friend outbound is rising from the ashes. (tweet this) Don’t get me”. Why Outbound Marketing Deserves Place Next to Content Marketing Jay Baer’s... [...]
The latest article on ‘Marketing Land’ is titled “Buffer Adds Content Suggestions To Web Dashboard & Emails”. Matt McGee says, “Calling it “a work in progress,” Buffer has started showing content suggestions for users in both the web-based dashboard and in emails. The new feature adds a set of suggested social updates that can be posted to Twitter, Facebook or whatever social accounts you’ve connected to Buffer. The rollout has been slowly expanding over the past few weeks; I started seeing the suggestions on the web a few days ago. Buffer says it’s... [...]
The latest ‘Econsultancy’ blog post is titled “‘What Nintendo can teach us about content marketing”. Donnie Kerrigan says, “Nintendo’s third quarter financial results aren’t normally essential reading for a content marketer, but this quarter is different. Nintendo is struggling; the Wii U has been a disaster (I love it, but sales have been terrible) and the DS isn’t selling in the numbers it was. Mobile disrupted Nintendo’s market and the ’what can save Nintendo?’ debate is coming down to whether they should take their amazing IP (Mario, Zelda,... [...]
The latest article on ‘Marketing Land’ is titled “Pros & Cons Of Date Stamping Your Content”. Arnie Kuenn says, “As content marketing continually increases in popularity, more and more content is being published each and every day. In fact, more than two million blog posts are written daily. With all that content being published, date stamping is an easy way for users to gauge the newness and relevancy of a blog post or article. But lately, I’ve noticed that many blog posts and articles lack a date stamp. In fact, Joe Pulizzi recently posted about this... [...]
The latest TopRank blog post is titled “What’s the One Most Important Skill for a Content Marketer?”. Lee Odden says, “Focus and simplicity help ideas grow. The changing, competitive and often complex world of content marketing could use some simplification and that’s why it was refreshing to get the following question recently: What’s the one thing that has been instrumental for you to be successful at content marketing? My gut reaction of course was, there is no “one thing”. There are many things and they vary depending on the industry, types of product/services, target audience“. What’s... [...]
The latest ‘Econsultancy’ blog post is titled “How a new technology could turbocharge content marketing”. Scott Yates says, “Anyone near the world of content marketing understands the importance of writing. Well-chosen words strung together with care are the heart of any modern SEO strategy. Current and topical writing in blog posts help businesses become relevant for current and prospective customers. If you are one of those people, you probably also understand one other hard truth: A lot of the stuff we write doesn’t really get read. People are busy, and... [...]