The latest article on ‘Marketing Land’ is titled “Micro Content, Maxi Effect — How Shifts Toward Visual Content Will Impact Marketers”. Rebecca Lieb says, “The written word seems to be on the decline, at least in the online space. Articles and white papers have morphed into blog posts and status updates. Hashtags, acronyms and emoticons stand in for sentences. OTP, BRB, LMK, OK? How low can you go? In a year or two, 140 characters — a miserly allotment now — will seem a luxury, a vestige of an era marked by logorrheic verbosity. If you doubted it before,... [...]
Archive for the 'Content Marketing' Category
The latest ‘Econsultancy’ blog post is titled “Introducing The Periodic Table of Content Marketing”. Chris Lake says, “I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty ofexamples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do one. Surprisingly, nobody has yet created a periodic table for content marketing, so I thought I’d have a go. Before I introduce it, allow me to doff my hat... [...]
The latest ‘Aweber’ blog post is titled “How To Prepare For The New Facebook Page Design”. Brandon Olson says, “Facebook began rolling out a new design for Pages last week. The intention is to make it easier for people to find the information they want and to help Page owners access the tools they use most. With the new design, there are some great benefits as well as some drawbacks. We’re here to give you the low-down on what’s changing and what you can do to prepare. Change #1: Page Posts Get Better Placement Single-Column Timeline Format: A new single-column Timeline format... [...]
The latest article on ‘Business 2 Community’ is titled “Writing Content Your Audience Wants to Read”. Amanda Clark says, “Content, whether it’s social media, a press release, blogs, or Web copy, doesn’t have to be read. Most of the time and effort you put into writing it is wasted on skim-throughs and an overbearing amount of competition from other websites. But content doesn’t have to waste your time, not when you take the right approach. It boils down to writing content that is intriguing to a specific audience. The “generalized” content you write is hit-or-miss... [...]
The latest MOZ blog post is titled “Content Outliers: Learning from the Web’s Most Viral Content”. James Porter says, “Every now and then we are mesmerized by some incredible viral content hitting the web. And we all know how a viral can be an incredible source of backlinks, mention and social media visibility. Today on Moz, James Porter will present you 10 essential keys for thinking, planning and executing a viral success“. Content Outliers: Learning from the Web’s Most Viral Content MOZ Blog [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “These are the 6 Steps I Use for Great Content Marketing″. Baer says, “Now that it’s a “thing,” we have a tendency to overcomplicate content marketing. Not coincidentally, this was also the case when websites became a “thing” as well as when email, and SEO and social media got hot. Probably even butter churning, when that first went viral (or whatever passed for viral in feudal Europe)”. These are the 6 Steps I Use for Great Content Marketing Jay Baer’s ‘Convince & Convert’ Blog [...]
The latest article on HubSpot blog is titled “5 Trends in Short-Form Video to Reinvigorate Your Content Strategy”. Sasha Laferte says, “Videos were still called moving pictures when marketers started taking advantage of them. The first TV commercial came out in 1941 for Bulova watches. The company paid $9 to plug their advertisement. With Twitter acquiring Vine in 2012 and rolling it out in early 2013, and Instagram revealing itsvideo feature only months ago, video has become a lot more than just black and white images on a fuzzy screen. With consumers’ online video engagement... [...]
The latest article on ‘Business 2 Community’ is titled “7 Ways To Make Content Marketing Work For Your Brand”. Liz Papagni says, “What’s the difference between brands who succeed and those who struggle to make content marketing work? While the answer is certainly quality in many cases, it’s also much more complex than that. Content marketing programs can fail due to a lack of a defined mission, poor goal-setting, or even a poor understanding of how the brand’s buyer personas engage with platforms for product research. While half of brands today have a defined content... [...]
The latest article on Business Insider is titled “You Can’t Afford Not To Memorize These Content Marketing Buzzwords”. The BI team says, “”Content marketing” is all the rage these days, but what is it? It’s brands using content to communicate, engage and acquire customers – whether that’s viral videos, infographics or articles (like this one). Content marketing is not about selling. It’s about providing high-quality, relevant content that your customer needs and wants“. You Can’t Afford Not To Memorize These Content Marketing... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why Outbound Marketing Deserves Place Next to Content Marketing″. Baer says, “Inbound/content marketing has devolved into a red ocean of me-too, link-bait, info-tainment content supported by self-serving “science”. [Pause] It felt good to say that in public, even though it is an obviously hyperbolic and admittedly ironic statement. But inbound is peaking and our old friend outbound is rising from the ashes. (tweet this) Don’t get me”. Why Outbound Marketing Deserves Place Next to Content Marketing Jay Baer’s... [...]