The latest post on ‘Copyblogger’ Blog is titled “How to Win Friends and Influence People (While Sharing Social Content)”. Andrew Schrage says, “More than 70 years ago, the American writer and lecturer Dale Carnegie published a transcendent book on people skills entitled “How to Win Friends and Influence People.” To this day, Mr. Carnegie’s many nuggets of wisdom ring largely true, because more than anything else they speak to human nature, which for better or worseseems to change very little over time. In the modern age of the Internet and social content sharing, we can still... [...]
Archive for the 'Content Marketing' Category
The latest article on Mark Ling’s ‘Affilorama’ blog is titled “How To: Create a Content Strategy For Your Niche Site”. Radhika says, “With every passing year, content is becoming even more important than before. “Content is king” has been iterated to death but it hasn’t made it less true. But as an affiliate marketer, do you REALLY need a content strategy? Unless you plan on spending thousands of dollars on paid advertising alone, you need to put serious thought into how you’re going to market your site. For most affiliates, this starts with creating good content. But you... [...]
The latest article on ‘MarketingProfs’ is titled “Five Steps to Effective and Affordable Small Business Content Marketing”. Kristen Hicks says, “At this point, enough businesses have found success with content marketing for it to merit serious consideration for even the most cautious of businesses. Good content marketing does require a considerable commitment in time and money. For small businesses with limited resources, that makes it a risky proposition. Nonetheless, successful small businesses know that most things worth doing require some real work and risk. If you approach content... [...]
The latest ‘Econsultancy’ blog post is titled “How content became King of Wales: An underdog tale”. Sarah Barry says, “This is the story of an underdog done good. We all love an underdog, seeing the little guy succeed. And that’s why I enjoyed hearing about how visitwales.com helped turn Wales into a holiday destination to rival Cornwall and the Lake District. Once upon a time (last week) I attended Sitecore Digital Trendspot and heard from Richard Shearman, Head of Solutions Analysis at Sequence, talking about how they turned visitwales.com into a digital storytelling... [...]
The latest article on ‘Business 2 Community’ is titled “9 Ways to Generate Content Ideas”. Tara Alemany says, “One of the most common questions I’m asked by someone new to blogging is: But what will I write about? The short answer is that you should write about the things you know about and have experience with. Yet, even that answer can leave you scratching your head trying to come up with content ideas. So, here are just 9 of the ways that I jump-start my writing process. There are plenty more where these came from… 1. Responses to Daily Reading I don’t know about... [...]
The latest article on ‘Website Magazine’ is titled “Thin and Duplicate Content – A Great Way to Never Rank”. Travis Bliffen says, “If you are part of the rapidly growing e-commerce industry, your website and SEO tactics have to be top notch to compete in most niches. Previously overlooked issues with your site’s SEO can no longer be taken lightly and failing to take action now will result in a long and painful road ahead for your website. Instead of diving into the deep and technical issues, we are going to start with a top-level overview of three simple issues that... [...]
The latest article on ‘Website Magazine’ is titled “Google Strikes Again and Duplicate Content Sucks”. Travis Bliffen says, “Google officially announced that they will be modifying access to paid ad keywords much like they did for organic search. You will still be able to get data from Google in Webmaster tools and the Adwords Search Term Report. This change means more work for PPC companies as more detailed tracking will be needed to find good exact match terms. A few weeks ago, I mentioned the new MOZ Local tool and how it could help you get listed on sites through data aggregation.... [...]
The latest article on HubSpot blog is titled “The Purpose of Repurposing Content”. Niti Shah says, “Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. We started with a set of notecards, each with a marketing topic, such as “getting the most out of a website redesign” or “repurposing content.” When we got to the repurposing content notecard, we started writing our ideas on sticky notes and placing... [...]
The latest article on ‘Marketing Land’ is titled “How Estimated Reading Times Increase Engagement With Content”. Arienne Holland says, “How much time does the average adult in the United States spend with digital media every day? According to an August 2013 estimate by eMarketer: 5 hours and 16 minutes. Calculated another way, that’s 316 minutes per day. How many of those 316 minutes do they spend reading your content? Estimated Online Reading Time Basic website analytics can give you an idea with time-on-site and bounce rate metrics. A more sophisticated analytics... [...]
The latest article on HubSpot blog is titled “Close With Content: 7 New Ways Sales Can Leverage Marketing Materials”. James Stone says, “I read every single whitepaper, ebook, blog post, and product update our marketing department produces. The marketing team here at HubSpot not only helps generate inbound leads, but they also help convert those leads into customers with the content they create. As a sales rep, reading the information they produce and recognizing the work they do to combat objections helps me close more deals“. Close With Content: 7 New Ways Sales Can Leverage... [...]