The latest article on ‘MarketingProfs’ is titled “Which Type of Online Content Most Influences Consumers?”. Ayaz Nanji says, “Expert reviews are the most powerful digital content type for influencing consumers’ purchasing decisions, according to a recent Nielsen report commissioned by inPowered. The findings were based on an in-person controlled lab test in which the relative impact of three different online content types (expert reviews, branded content, and user reviews) was measured on 900 consumers. Specifically, the researchers examined how the content affected awareness/familiarity,... [...]
Archive for the 'Content Marketing' Category
The latest ‘Web Marketing Today’ blog post is titled “High Quality Scores Mean Lower Pay-per-click Costs”. Melih Oztalay says, “The Google AdWords quality score is a weighted average from 0 to 10 based on how relevant your ads, keywords, and landing pages are to a person searching and engaging with your ads. A high quality score, which is measured per keyword, can lead to lower prices and better ad positions. The quality score of each keyword is calculated every time that keyword matches a search. The more relevant your ads and landing pages are to the person searching, the higher your... [...]
The latest post on ‘Copyblogger’ Blog is titled “Announcing: A Breakthrough Resource for Your Content Creation”. Sonia Simone says, “ Finally, after years of clumsy, clunky automated tools for “spinning,” scraping, regurgitating, and extruding low-quality content, we’ve found a solution. This resource produces sharp, smart, audience-engaging content every time. Over time, it even calibrates itself to produce more effective headlines, to tailor content to the precise needs of your audience and customers, and to automatically generate semantically relevant alternative keyword... [...]
The latest ‘Econsultancy’ blog post is titled “How to ensure your content is ready for responsive design”. Danny chadburn says, “There’s a lot you can control about how people see, perceive and experience your online brand messages. But one thing you have very little influence over is where they’ll be when they do so or what device they’ll be using. I’ve written previously on the importance of basing your content strategy on user scenarios rather than personas; figuring out where your average user is going to be when they come across your website is just... [...]
The latest article on ‘Marketing Land’ is titled “Are Your Content Channels Working Together? 8 Steps To Find Out”. Andy Lombard says, “Look at any brand today and you’ll probably see a steady output of digital content, from videos to websites to microsites to social media campaigns. At this point in the digital age, most companies have gotten the message: content is king and digital, social and mobile are the most popular parts of its kingdom. Yet many brands feel so pressured to generate digital material that they fail to step back and assess the overall impact.... [...]
The latest article on ‘Business 2 Community’ is titled “Content Curation Tools: The Ultimate List”. Meg Sutton says, “The Ultimate List of Content Curation Tools, and accompanying map, is comprised of both business grade tools that can support organizations’ content marketing strategies, as well as personal curation tools that can be used by individuals for hobbyist or organizational purposes. Content curation is when an individual (or team) consistently finds, organizes, annotates and shares the most relevant and highest quality digital content on a specific topic for their... [...]
The latest article on ‘Website Magazine’ is titled “Content Marketing Performance; Can it Really Be Measured?”. Pete Prestipino says, “GinzaMetrics announced the availability of a new reporting feature that will provide marketers with access to a collective, data-driven view of their content marketing performance. “Marketing for brands, products and services is more complex than ever, as it now encompasses a variety of disciplines, often including paid and organic tactics, across a growing list of channels,” said Ray Grieselhuber, GinzaMetrics Founder and CEO. “In most cases,... [...]
The latest article on HubSpot blog is titled “3 Classic Marketing Methods That Will Help You Rethink Your Content Strategy”. Joseph Parker says, “Reactive content creation is creating content for creation’s sake, feeding off whatever is trending at any given moment. Through newsjacking and trend manipulation, reactive content creation displaces the need for quality—generating a torrent of information about everything, in the hope that something will stand out among the noise. This content deluge has increased the stakes for marketers looking to reach—and serve—their readers... [...]
The latest article on ‘MarketingProfs’ is titled “Content Management Essentials: Strategy and Reuse”. Ford Kanzler says, “In many business sectors, marketing to people who are important to your business is all about teaching them and helping them to keep up with rapid change. You’re often dealing with a community of eager learners. Business content, to be useful, must be informative, not promotional. You receive the marketing benefit by just putting out great content that people consume. The specific topics of that content of course vary by company and market sector. So, when planning... [...]
The latest ‘Econsultancy’ blog post is titled “The challenge of blending content with data: discussion and infographic”. Ben Davis says, “How to use content effectively at each stage of the funnel, from awareness to lead generation, lead management to sales and retention? I moderated a discussion at Econsultancy’s Digital Cream event yesterday about B2B content marketing and this was among the many things we talked about. Of course, one of the discussion points was how to ensure content is good, ergo in the right format and length most appropriate for the customer’s... [...]