The latest article on ‘Business 2 Community’ is titled “PR is 80% More Effective Than Content Marketing”. Sarah Skerik says, “According to a recent study sponsored by InPowered and conducted by Nielsen, content marketing is 88% less effective than public relations, due in large part to the outsize influence earned media wields over the public. According to the study, earned media – defined as content created by credible third party experts – consistently provided more benefit to brands than did user generated or branded content. Credibility is the key The stat is interesting... [...]
Archive for the 'Content Marketing' Category
The latest article on ‘Business 2 Community’ is titled “7 Tips To Great Social Media Marketing Content Strategy”. Angela Hausman says, “Social media marketing content success isn’t easy and it takes consistency. Here are 7 tips to get you started on your way to a great social media marketing content strategy. Tune in tomorrow as I share some of my favorite tools for implementing this strategy. 1. Create great content From your customer’s perspective, not yours. I always say the trick to excelling at social media marketing is to align your customers goals with your own.... [...]
The latest post on ‘Copyblogger’ Blog is titled “Your Audience Doesn’t Know What it Wants”. Ramsay Taplin says, “ Pretty witty quote, right? You’ve probably heard it before. (Even if Ford never actually said it.) I know I have. But what I’ve been realizing lately is that I haven’t really been applying the essence of it to my own writing, let alone my online business’ product creation. It’s actually a pretty funny scenario. My first two posts this year were about starting a blog in 2014 and then asking my audience what blogging help it wanted in 2014“. Your... [...]
The latest ‘Econsultancy’ blog post is titled “Five simple ideas for free content curation on Twitter”. Ben Davis says, “Please ignore the header image. Curation is not thieving. There are many companies that don’t have enough resources to employ a dedicated social media man. It’s also the case that many digital marketing execs take care of social media but don’t necessarily have experience with Twitter. The most important part of managing a Twitter account is having tools in place to make things easier. Chiefly, HootSuite for Econsultancy, but it could be any... [...]
The latest article on ‘Marketing Land’ is titled “How Much Should You Spend On Optimization? Calculate Your BUU”. Brian Massey says, “Analytics platforms. Split testing software. User testing tools. This is starting to sound expensive. And it is. What if it were more expensive not to have these things in your online business? It might very well be. Your business may be one of the many that is hobbled by a “launch and hope” approach to digital marketing. Not every business will benefit from such tools, but yours may. How much will you benefit? How much does... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “There is No One-Size-Fits All Content Marketing Approach″. Baer says, “A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. The study was based on an experimental design with a sample comprising 900 casino visitors in Las Vegas, who were then invited”. There is No One-Size-Fits All Content Marketing Approach Jay Baer’s ‘Convince... [...]
The latest post on ‘Copyblogger’ Blog is titled “How to Decide Which Content to Sell and What to Give Away for Free”. Chris Garrett says, “ You are all well aware by now that content is vitally important to your business. But how do you decide which content should be freely available and which content you ought to charge for? Is it possible to give away too much? People struggle with this question all the time. On the one hand giving away information clearly works. After all, Copyblogger is based on that premise“. How to Decide Which Content to Sell and What to Give Away... [...]
The latest ‘Econsultancy’ blog post is titled “Five inspiring examples of B2B product pages”. Graham Charlton says, “B2C and B2B product pages will often differ due to the nature of the products and services being sold, but there are common elements. Both need to clearly explain what the product or service is, how much it costs, and how it will benefit the customer as well as providing a visual appeal. In this post, I’ve collated some examples of great B2B product pages. They’re not necessarily all perfect, but each contain features and elements of note“. Five... [...]
The latest ‘Econsultancy’ blog post is titled “Content marketing for YouTube made easy”. Christopher Ratcliff says, “Up until now, it’s been a mystery as to how brands can truly make a success of marketing on YouTube. Largely it’s been a case of trial and error. Of the top 5,000 YouTube channels, only 2% are owned by brands. This is incredibly frustrating if your company is committed to content marketing and wishes to exploit the many benefits of online video, but are then presented with the stark fact that if you’re not a teenager showing off their latest shopping... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why You Should Cross-Promote Your Content″. Baer says, “You have a bunch of social channels right? Of course you do! And I’m sure when you do a blog post you leverage all those channels (Twitter, Facebook, G+, Instagram, etc) to help spread the word. Most definitely! But do you cross promote your channel activity? An Example of Brands That Cross-Promote The journey started”. Why You Should Cross-Promote Your Content Jay Baer’s ‘Convince & Convert’ Blog [...]