Lisa Kasanicky says, “Over the past decade, the blog has morphed from a personal diary into the most dynamic element of a website. It, or a manifestation of it, now constitutes the core of every brand website in the world. Blogs have become so mainstream that creative types will do anything to avoid calling it a blog: “It’s a magazine.” “No, it’s a newsroom.” “Eureka, it’s a journal!” People, listen up. It’s a blog. And no matter what name you give it, the corporate blog is the backbone of your brand messaging. And it requires constant... [...]

Yelena Yuryeva says, “2 million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts. Don’t know how to keep up? Create an amazing headline and your chance to win readers’ hearts will grow. Peter Koechley from Upworthy states that headlines can affect web traffic by as much as 500%. It’s a real rat race out there! Keep your blog steadily growing by improving your skill set and adopting content marketing best practices“. 33 Resources to Write Great Blog Headlines Business2Community.com  [...]

Braveen Kumar says, “MarketingProfs and the Content Marketing Institute have come together once more to conduct the 5th annual industry-wide survey of B2B content marketing. Comprised of 1,820 North American B2B marketers, these results present benchmarks, budgets, insights and trends for 2015. Here are a few of the key takeaways from the report If you want to be an effective content marketer, you need a documented strategy (not just a verbal one!) 70% of B2B marketers are creating more content than a year ago. Only 21% of content marketers say they’re successful at tracking ROI. As far... [...]

Vahe Habeshian says, “Marketers have a problem with measuring content marketing. Business-to-consumer (B2C) content marketers struggle with effectively tracking their content marketing return on investment (ROI), according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute. (That’s also true of business-to-business (B2B) content marketers, the B2B version of the study found.) Only 23% of B2C marketers say they are successful at tracking the ROI of their content marketing program, and nearly as many (21%) do not track ROI... [...]

Mackenzie Fogelson says, “In 1999, AdAge released its list of  most influential advertising campaigns of all time. At the top of the list was ‘Think Small,’ a campaign that introduced the Volkswagen Beetle to America. It was given top honors not because of its graphical juxtaposition, or its catchy copy, but rather its honest approach. It was the first major campaign to go against what the American consumer said they wanted. When Chevy was telling consumers bigger was better, Volkswagen acknowledged their shortcomings and advised consumers to, ‘Think Small.’”. 4 Ways... [...]

Kristen Dunleavy says, “If you’re serious about growing your business, you need amazing content. The great news about writing for your business? You’re already the expert! While writing engaging content isn’t easy (most business owners aren’t professional writers, after all), it’s one skill worth developing. Here are 20 ways you can begin improving your writing skills today. Keep these tips handy for the next time you get a case of writer’s block”. 20 Ways to Improve Your Small Business Writing Skills Aweber Blog  [...]

Julia Odgen says, “Writing well-structured articles that inform, educate, and entertain is not as easy as it looks. There are billions of webpages out there that contain poorly written, unimaginative, boring content. But those aren’t the descriptions you want associated with the media you produce, right? As all content marketers who want to grow their digital media platforms know, audiences reward websites that offer special resources, whether they’re up-to-date blogs, in-depth ebooks, smart podcasts, or evergreen whitepapers”. Want to Hook Your Readers? Apply These 10 Principles to Create... [...]

Erin Hogg says, “With new and emerging technology, the key is to articulate its benefits to potential clients. IntelliResponse offers a solution for customer service that allows consumers to search for frequently asked questions on a company’s website with ease, freeing up time and resources for call centers to handle more complex questions and concerns. Learn how the company leveraged a robust content strategy to generate brand awareness and leads, resulting in a 100% increase in lead generation via the site“. B2B Content Marketing: 100% increase in lead gen for customer service... [...]

Angela Hausman says, “Crafting valuable content is crucial with recent changes to the Google Search Algorithm — Penguin, Panda, Hummingbird, and Pigeon. A content marketing strategy revolves around several key elements. I crafted several helpful posts detailing how you can succeed across these elements, including the importance of consistency in creating content, how to optimize your content marketing, how to craft the perfect post, tips for creating content, and measuring the success of your content marketing. But, are you getting the most from your content marketing strategy by crafting... [...]

Barry Feldman says, “A few weeks ago here on Copyblogger, Demian Farnworth presented theinfographic as the Salvador Dalí of content marketing — the most interesting person at the cocktail party. More than just a superficial presence, an infographic is a significant asset pillar with diverse possibilities that help you grow your media empire. Today, let’s equate the Internet to the world of pop music. In this case, infographics are The Beatles. They’re irresistible. They create massive hits. At their best, they balance style and substance”. 25 Ideas to Transform Ho-Hum Infographics into... [...]