Demian Farnworth says, “Think about this for a moment. Your favorite podcasts. This American Life. WTF with Marc Maron. Pat Flynn’s Smart Passive Income. Every single one of them started at the bottom. Every single one of them started in obscurity. Every single one of them started without an audience”. How to Stand Out in a World of Dull Podcasts ‘Copyblogger’ Blog  [...]

Travis Wright says, “As a marketing technologist, one of my favorite things is to test out new technologies. BuzzSumo found its way to me about 6 months ago, and since then, I use it almost daily. Why? It’s the best content analytics and curation tool that I’ve ever come across. It’s helpful for community managers who are looking for great content to share, and it also comes in handy for content creators who are looking to discover which content is resonating among certain audiences”. The Content Analytics Tool To Rule Them All? Marketing Land  [...]

Susan Tucker says, “While not a new concept, content marketing is a fairly new term and there is a reason it is all the rage these days. It is incredibly valuable for small business owners and, with a little creativity, can level the playing field between small businesses and big name brands. Content marketing can include articles, blog posts, videos, press releases, direct mail pieces, infographics, webinars, and many other content-driven tactics. When your company is creating content, you are thinking like a publisher and therefore attracting consumers seeking the information that is valuable... [...]

Brian Clark says, “This last May, we held our first live event. Authority Intensive featured a personally-curated group of speakers in a single-track format to a sold-out house, with an emphasis on the fundamentals of design, content, traffic, and conversion. I must say, it was a personal highlight of this crazy adventure we’ve been on since I started Copyblogger back in 2006. The privilege of having Seth Godin, Ann Handley, Darren Rowse, Joanna Wiebe, Bryan Eisenberg, and many other of my industry favorites speak at an event we hosted was both amazing and humbling. So naturally, I have a... [...]

Larry Kim says, “You know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come — they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and there. It’s not always because they’re not interested in your message — so how do you recapture those viewers who left your site? Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you’re... [...]

Pamela Wilson says, “You know the drill: another day, another piece of content to connect with your audience. You churn out post after post, social media update after social media update — typing, typing, typing all the way. It reminds me a little of this classic Dunkin’ Donuts commercial. We’ve all felt like Fred the Baker from time to time — dragging ourselves to our keyboards to create yet another readable, but forgettable, post. What if you could break the “time to make the donuts” cycle with an information-packed piece of content that readers would line up (and sign up) to consume?”. Build... [...]

Jerod Morris says, “Articulating the goal of content marketing, a wise man once wrote: You lift prospects out of their ordinary worlds and invite them to consider a journey that ultimately leads to a transaction. Easy to say. Not so easy to do. We know that to lift our audience members out of their ordinary worlds we need to tell a compelling story — a story in which the audience member sees himself or herself in the role of hero while we play the role of mentor”. How to Ignite a Feeling in Your Audience ‘Copyblogger’ Blog  [...]

Jerod Morris says, “Content marketing works. This is no longer up for debate. Granted, there are no shortcuts. You have to publish useful content that stands out above the noise, you have to do it consistently over the long haul, and your content strategy needs to place you into a particular kind of role relative to your audience. When you do all of this, content marketing works and you give yourself an unfair business advantage. But there’s one major problem with content marketing”. The Rainmaker Reseller Program: Come See What All the Fuss Is About ‘Copyblogger’ Blog  [...]

Danny Chadburn says, “In the UK, every vehicle over three years old used on public roads must undergo a test to check it’s roadworthy. It’s known as the MOT (Ministry of Transport) test and, like death and taxes, it’s inevitable. You rarely hear any major protests from car owners – the last thing they want is for the various bits of steel, aluminium and electrical wiring to fall apart when they’re travelling at 70mph down the A31. They understand it’s in their best interests to give their car a thorough check-up every so often – it would be marvellous if every website owner... [...]

MarketingProfs team says, “The secret to content marketing success: document a strategy and adhere to it. Two critical factors differentiate great content marketers from the rest: having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute. Just 35% of content marketers have a documented content marketing strategy, although 48% say they have one but it’s not documented, the B2B Content Marketing: 2015 Benchmarks, Budgets and Trends—North America... [...]