Summer Luu says, “These days, creating online content and gaining results can get pretty overwhelming. There are countless vehicles to use, plenty of social media sites to distribute on, and more than enough platforms to create it on. It’s easy to get lost in the whirlwind of tactics, strategy and tools. So I thought it would be a good idea to compile some of the best infographics out there to help us through our content creation efforts and maximize results. Check them out below! Ideas on how to create compelling content First, you’ll need an idea on what to write and how you’ll write... [...]

Tal Siach says, “If a tree falls in the forest… For decades, marketers have relied on their ability to tell a good story – and relied on mass media to do the rest. Twenty years ago, putting an ad on heavy national TV rotation would ensure it would be seen by 80% – 90% of your target audience. Today, media – and consumer attention – are more fragmented than ever. The average user has access to 168 television channels, visits dozens of websites monthly, remains on a web page for less than 10 seconds, and switches screens 27X an hour. For marketers across the board, this... [...]

Isla McKetta says, “What if I told you I could teach you to write the perfect headline? One that is so irresistible every person who sees it will click on it. But what if I then told you not one single person out of all the millions who will click on that headline will convert? And that you might lose all your credibility in the process”. Is that Mind-Blowing Title Blowing Your Credibility? You Decide MOZ Blog  [...]

Everett Sizemore says, “This is Inflow’s process for doing content audits. It may not be the “best” way to do them every time, but we’ve managed to keep it fairly agile in terms of how you choose to analyze, interpret and make recommendations on the data. The fundamental parts of the process remain about the same across numerous types of websites no matter what their business goals are: Collect all of the content URLs on the site and fetch the data you need about each URL. Then analyze the data and provide recommendations for each content URL. Theoretically it’s... [...]

Chad Pollitt says, “Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If only it were that simple. Search algorithms aren’t as reliant on on-page factors for determining relevance anymore, organic social reach is declining, and not every brand has a huge opt-in email database at their disposal. As a result, brands that wish to rely on these tactics must have patience — or double down on promotional efforts. The amount of patience... [...]

This is a reminder for Business 2 Community’ webinar on landing page optimization.  Business 2 Community is hosting a webinar with Tim Ash on Wednesday, October 1 at 2.00 pm ET. The topic of the webinar is “The 7 Deadly Sins of Lead-Gen Landing Pages”. The ‘Business 2 Community’ team says, “Landing page optimization can produce huge improvements in online marketing campaigns. Yet many companies ignore this key money-making machine and focus instead on driving traffic, only to turn potential leads off with poorly designed landing pages. This is a mistake. The first... [...]

Ginny Soskey says, “When most of us think about creating content for a businesses, we tend to think about the content that helps generate awareness or new leads. This type of content isn’t self-promotional — you typically use it to answer industry-related questions and address topics that’ll attract people to your website, entice people to follow you on social media, and spur visitors to give over their information to receive a free offer. But we all know that the buying journey doesn’t end once someone’s received a free ebook — and your content shouldn’t,... [...]

Jeff Zabin says, “The 2014 Benchmark Report on B2B Content Marketing and Lead Generation reveals various insights into how B2B companies are creating, licensing and utilizing content assets to demonstrate thought leadership, raise brand visibility – and, perhaps most importantly, generate qualified leads. Some of the insights are obvious; others are not. The research was conducted in Q2 2014 by Starfleet Media; 261 B2B marketing and sales professionals participated. The final report can be accessed here. Following are 7 key takeaways for B2B marketers to consider“. 7 Key Insights Into... [...]

Eric Enge says, “It’s hard to foresee a lot of benefit to your hard work creating content when you don’t have much of a following, and even if you do, scaling that content creation is difficult for any marketer. One viable answer is syndication, and in this Whiteboard Friday, Eric Enge shows you both reasons why you might want to syndicate as well as tips on how to go about it”. Syndicating Content – Whiteboard Friday MOZ Blog  [...]

Kim Celestre says, “Chances are, you’ve recently visited a brand’s webpage and stumbled upon a visually appealing, Pinterest-like media gallery with photos of happy customers and the brand’s products. Today, media galleries are all the rage as marketers attempt to capture the priceless content their audiences are generating on social networks and at live events. But before you run out and invest what’s left of your 2014 marketing budget on a social content curation platform (see Figure 2 from this report) make sure social content curation will help you: Drive... [...]