Sam Oakley says, “Five years ago if you were a brand and you wanted to make a video, you went to a video agency, begged them to make it more viral than h5n1 and paid through the nose for the privilege. If you wanted an infographic you went to a design agency, if you wanted to write editorial you went to a PR agency etc… Your content creation was almost completely outsourced and, unless you had a reasonably serious budget, a great content marketing campaign was probably beyond you. That couldn’t be further from the truth today, brands have a wealth of tools that allow them to create... [...]

Jonathan Pavoni says, “The heart of the inbound marketing is about attracting strangers from across the internet and nurturing them into delighted customers. The question becomes how do you attract these strangers, and then build the necessary credibility and trust that is essential to a long term business relationship? The answer is content. Content is all of its forms, e-books, white-papers, blogs, case studies, videos, and infographics are how organizations are capturing attention, building credibility, and eventually closing sales. In this blog post I would like examine how you can use... [...]

Gabbie Keegan says, “Most writers have to produce content every day, even when they are tired, maybe even sick or uninspired. It can be even more difficult for Internet professionals – who aren’t writers necessarily by trade – to generate content that is click and share worthy, but fierce competition requires them to try. Whether you’re a newbie or a seasoned content writer, here are five writing tips to know: 1. REINVENT YOURSELF AS A NICHE WRITER If you’ve been publishing content like clockwork but aren’t seeing results, you may need to re-evaluate what... [...]

Rachel Balik says, “Although it’s almost universally agreed upon that content marketing is necessary, no one can seem to agree on the right metrics to measure its success. The majority of marketers seem to fall into one of two equally flawed camps. The first is the “we’ve heard content marketing is good so we’ll do a lot and call it brand awareness” category. Especially for B2B marketers, this can be a costly and inefficient path. Most B2B marketers only have a limited number of potential customers, so large-scale “brand awareness” is not only unnecessary, but will also never... [...]

Jessica Davis says, “For most individuals, Google is the most trustworthy search engine out there and most of us turn to Google for any requirement that we may have online. However, most people forget that the largest search engine provider is also a great believer in small businesses. Google wants to be able to help small businesses as much as possible and the company has launched a lot of products and tools to help any kind of business get off the ground and thrive. Google is much more than just a search engine and if you look hard enough, you will find a treasure chest of tools to help... [...]

Lisa Calhoun says, “Marketers are buried in the plumbing more than ever—building out demand generation platforms, picking up the pieces IT left out of the new marketing automation integration, and running like gerbils to keep lead nurture systems playing nice with Google’s latest adjustments. But there’s one less-appreciated, but no less effective, way today’s leading marketing organizations can avoid the rat race and leap over competition—and that’s by being more accessible to media. Accessibility to media, and how technology has changed what that looks like,... [...]

Verónica Maria Jarski says, “Keep readers coming back to your blog by regularly serving them generous portions of hearty content. The following infographic by LinkedIn offers content ideas from the various blogging “food” groups: whole wheat and grains, vegetables, meat, desserts, and condiments. The whole wheat and grains group includes how-to posts, repurposed content, and third-party posts. “Hearty and filling, you can quickly dish out this basic content daily,” suggests LinkedIn. Strategic research and analysis, large content pieces, and leadership articles... [...]

Josh Hanyam says, “More than 2 Billion World Cup-related searches have been made since the event started on June 12. The opening game scored record ratings for ESPN, outpacing every other Cup dating back to 1930. Here are 10 marketing plays that helped the 2014 World Cup become the most watched in history. 1. Use controversy to your advantage In a country where it can be unsafe to take a taxi and ATMs are too often tools for hackers to rob unwitting tourists, one stadium received $900 million in government funds to be built for the World Cup—and 13 other stadiums were also funded by... [...]

This is a reminder for Business 2 Community’ webinar on content creation.  Business 2 Community is hosting a webinar with Linda West & Leo Marle on Wednesday, July 23 at 2.00 pm ET. The topic of the webinar is “How To Create Killer Marketing Content”. The ‘Business 2 Community’ team says, “This session will cover: Identifying the right buyer persona characteristics to influence content topics Pinpointing corporate and product values that need to be communicated Finding the sweet spot: overlap between persona characteristics and product values Developing tone... [...]

This is a reminder for Business 2 Community’ webinar on Facebook marketing. Business 2 Community is hosting a webinar with Richard Beeson on Wednesday July 30 at 2.00 pm ET. The topic of the webinar is “How to Craft the Ideal Content Strategy for Your Facebook Page”. The ‘Business 2 Community’ team says, “There’s a time and place for everything. And on Facebook, it’s no different. In this class, leading digital marketing experts from the Facebook Marketing firm, Agorapulse, will explore the 6 types of content you should consider when creating your Facebook content... [...]