Rebecca Toth says, “A lot of articles discuss how video has become important in content marketing. And it has. But those articles usually don’t discuss how to create dynamic content and properly translate that content to video. So, here are some tips for doing exactly that. Together, these tips can help you make compelling content marketing videos that grab your audience’s attention and keep bringing them back for more. Know your audience The content you create depends on who you want to view it. For example, some audiences prefer humor, others prefer statistics and numbers”. Create... [...]
Archive for the 'Content Marketing' Category
Ayaz Nanji says, “Most consumers (54%) say they do not trust pieces labeled “sponsored content” on online news websites, according to a recent report from Contently. Moreover, consumers are unsure about what the “sponsored content” label actually means: 48% of US adults surveyed believe it indicates that an advertiser paid for an article to be created and had influence on the content; 20% think it means the site wrote the content but the sponsor’s money enabled it to happen; 18% believe the advertiser just paid for their name to appear; and 13% think the... [...]
MOZ team says, “We all know that creating and promoting content can be a ton of work (not to mention expensive). So how do we know whether it’ll be worth it? In today’s Whiteboard Friday, MozCon 2014 speaker Mike King shows you several ways you can be sure your content has the potential you need before you even start making it“. How to Prove ROI Potential of Content Campaigns – Whiteboard Friday MOZ Blog [...]
Jeffrey Broesche says, “Content aggregators collect, analyze and repackage vast amounts of information and data, and there are many ways in which they do it. Sites such as The Huffington Post employ editors to review content and decide which pieces to republish. Digg and sites like it rely on editors’ choices but overlay a community vetting process that raises or lowers an article’s profile through user voting. Reddit is user contributed and user vetted. What all these sites share is human intervention somewhere in the aggregation process. Be it via an editor or the crowd, these sites... [...]
Laura Ramos says, “When it comes to content marketing, the majority of B2B marketers we surveyed last month are not as mature as they think. Roughly half of respondents (52%) are in the early stages of assembling a content strategy and executing against it. We call this early majority “Aspiring Editors” and, while their practices are often inconsistent or not fully embraced across the organization, these marketers are busy laying the foundation upon which to build an editorial point of view that gives their buyers something useful and valuable to read, watch, or interact... [...]
Business 2 Community is hosting a webinar with Tim Ash on Wednesday, October 1 at 2.00 pm ET. The topic of the webinar is “The 7 Deadly Sins of Lead-Gen Landing Pages”. The ‘Business 2 Community’ team says, “Landing page optimization can produce huge improvements in online marketing campaigns. Yet many companies ignore this key money-making machine and focus instead on driving traffic, only to turn potential leads off with poorly designed landing pages. This is a mistake. The first precious seconds someone spends on your landing page determine the success or failure of... [...]
MarketingSherpa has published a video titled “Content Marketing: 6 forgotten strategies to execute now”. MarketingSherpa team says, “How do you build an email marketing list in a distrustful environment? This is the question that Brian Clark, Founder and CEO, Copyblogger, asked in his session at Email Summit 2014 in Las Vegas. “It’s harder and harder to sell free content in exchange for an email address because people are afraid of what you’re going to do with it, what you’re going to do in the sanctity of their email inbox,” he said. Copyblogger... [...]
Bill Sebald says, “In rock n’ roll music, stealing is expected. Led Zeppelin allegedly lifted from lots of earlier blues and folk artists. The famous I-IV-V chord progression of The Wild One’s song “Wild Thing” was used only a couple years later on “Mony, Mony.” My favorite example of musical larceny – “Let It Be” by The Beatles, “Farmhouse” by Phish, and “No Woman, No Cry” by Bob Marley are built around the exact same chord progression. Yet in all these cases, the songs were tweaked enough to stand on their own... [...]
This is a reminder for Business 2 Community’ webinar on content creation. Business 2 Community is hosting a webinar with Linda West & Leo Marle on Wednesday, July 23 at 2.00 pm ET. The topic of the webinar is “How To Create Killer Marketing Content”. The ‘Business 2 Community’ team says, “This session will cover: Identifying the right buyer persona characteristics to influence content topics Pinpointing corporate and product values that need to be communicated Finding the sweet spot: overlap between persona characteristics and product values Developing tone... [...]
Joe Pulizzi says, “It’s unfortunate, but rarely do we take the time to review our content marketing plan (that is, if we have one at all). Being that it’s halfway through the year, now is the time to do those little things that may make all the difference to your end of the year results. The tips below are in no particular order, as they are all worth addressing in some manner: Do a subscriber gut-check: It might be time to look at your subscription database against your customer database. Do you see any differences between those customers who subscribe to your content versus those... [...]