The latest article on ‘Business 2 Community’ is titled “Using the Umbrella Approach to Content Marketing”. Tracy Vides says, “Think content marketing, and immediately a blog springs to mind. But a company blog is only the starting point. Intelligent content marketing involves not only content production, but distribution as well. Only 36% of marketers feel that they use their content effectively. The need of the hour is a systematic approach to content marketing. Getting Started: What are your Goals? The most important questions are always the basic ones. What are your... [...]
Archive for the 'Content Marketing' Category
The latest article on ‘Business 2 Community’ is titled “How To Get Started On Triberr Today”. Mike Brooks says, “Triberr is a very powerful tool for content creators. In a nutshell, it is a social network for bloggers. If you are a small business, you should be in the content creator business. This will equal more traffic, better traffic and ultimately more customers. What Triberr does very well is allow you to amplify the reach of your content. Members will see much higher traffic and engagement on both their social networks and their blogs. This blog post is meant to be... [...]
Todd Gross and Josh Ratta have teamed up to show you how to use Udemy to bring in residual income. They call their training Video Auto Profits and it’s a guide to creating video courses and then selling them on Udemy.com. The nice thing about a training business on Udemy is that the the success rate is approximately the reverse of general internet marketing. On Udemy, about 90% of the instructors make money, while on the internet, the vast majority of marketers make almost none. People are hungry for training in all sorts of areas. Wherever your expertise is, there are probably people wanting... [...]
The latest ‘Econsultancy’ blog post is titled “The 24 ingredients for a delicious content strategy”. James Carson says, “In content strategy, people often focus on the most obvious part (the content creation) and don’t quite realise that there’s a lot more to it. Content strategy is a big picture that is made up of four main ‘blocks’. A burger (content) can be quite nice, but on its own it’s just a meatloaf. You need the bun, the cheese and the sauce to make it really tasty. These parts all work together, and are made up of smaller ‘ingredients’ to... [...]
The latest article on ‘Business 2 Community’ is titled “7 Ways to Create Content Your Audience Wants to Share”. Charlie Cohn says, “Want to create content people are looking for, but running out of ideas? Here are 7 ways to come up with great blog topics that your audience wants to read and share. 1. Discover What Your Audience Is Watching YouTube is the second biggest search engine. What’s your target audience watching? The YouTube Trends Dashboard gives you the power to search videos by viewers’ country, age, and sex, and you can browse the most viewed videos of the... [...]
The latest MOZ blog post is titled “The Greatest Misconception in Content Marketing – Whiteboard Friday”. Rand Fishkin says, “It’s probably pretty clear to everyone that content marketing takes time, but there’s a common misconception in just how much time. In today’s Whiteboard Friday, Rand warns us of an overly optimistic mindset, and shows us how things really (usually) end up happening“. The Greatest Misconception in Content Marketing – Whiteboard Friday MOZ Blog [...]
The latest article on ‘Marketing Land’ is titled “How To Produce More Quality Content, More Quickly — Practical Tips”. Nate Dame says, “The practice of “content marketing” as we understand it today is still relatively young, and there are plenty of wrinkles to work out. One of the biggest issues we face is a simple question of production. Fifty-seven percent (57%) of content marketing professionals say they don’t have enough time for content, and 45% struggle with producing enough content, according to the Content Marketing Institute. Forward-thinking... [...]
MarketingSherpa has released a case study titled “Content Marketing: IBM creates dynamic website, lifts social referral traffic 291% in one year”. Allison Banko says, “People are logging in to Twitter and Facebook to interact with not only friends and family, but with companies and brands, too. But while comments and tweets rack up to form valuable discussions on social media, what’s your next move from a marketing standpoint? How do you carry on these conversations past the realm of social media? IBM successfully bridged the gap between its social networks and its company... [...]
The latest article on ‘Business 2 Community’ is titled “35 SEO Copywriting Tips for Rocking Content”. Nelson Dias says, “SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. But it’s not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. After all, what is the point of getting prospects... [...]
The latest article on HubSpot blog is titled “7 Unglamorous, Unpopular Truths About Content Marketing”. Shannon Johnson says, “I used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content. Then I realized I wanted to prove to myself that I could actually walk the talk: I wanted to prove tomyself that I could manage an online community and I could produce the kinds of content that got people clicking, sharing, liking, tweeting, and... [...]