The latest article on HubSpot blog is titled “Quit Cloning Content: Battling Crap Content Through Form”. Anum Hussain says, “When I look back on 2013, I think of it as the year the concept of “content marketing” skyrocketed. Just take a look at a Google Trends report and you’ll see the interest over time escalate drastically over the past two years. But the high spike in content marketing interest has, in some cases, led to content clutter, content deluge, and, essentially, content crap. I believe one of the core reasons for this has been because there... [...]
Archive for the 'Content Marketing' Category
The latest article on HubSpot blog is titled “7 Quick Ways to Curate Industry Content for Your Blog”. Rebecca Goldring says, “Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. And while posts about an esteemed latest hire or an exciting product update are important pieces to help your readers keep up with company culture, the most impactful posts will be about your industry as a whole. But for marketers to pull back, assess current industry... [...]
The latest post on ‘Copyblogger’ Blog is titled “How to Attract, Nurture, and Grow the Business-Building Audience You Want”. Sonia Simone says, “I got a great question last week after my presentation at our live Authority Intensive event in Denver. What do I do if I feel like I’ve outgrown my audience? I think a lot of business owners run into this. Maybe the owner has personally and professionally grown a lot, but the customer base is still very much made up of newbies. Or maybe the topic isn’t as exciting as it used to be”. How to Attract, Nurture, and Grow the Business-Building... [...]
The latest post on ‘Copyblogger’ Blog is titled “5 Reliable Ways to Use Content as a Referral Tool”. John Jantsch says, “I’m guessing you do great work. You add value everywhere you can, and people want to refer you on their own. Clients who get what they expected and have a great experience in the process want to tell their friends, neighbors, and colleagues about us. It’s a behavior that many people are simply wired to do. But, let’s be honest: we’re all busy. And sometimes we need a nudge, a reminder, or a tangible way to easily make referrals that are relevant”. 5... [...]
The latest article on ‘Marketing Land’ is titled “Say Hello To The Content Marketing Stack”. Rebecca Lieb says, “You know about ad stacks, right? Get ready to say hello to the next big thing in content marketing technology: the content marketing stack. Content stacks aren’t here yet, but they’re coming. In the next couple of years, I expect we’ll see offerings from the big enterprise players: Adobe, Oracle and Salesforce.com. (IBM has a lot of catching up to do if it’s to become a player in this space.) There are many factors driving this latest phase in... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to get approval for marketing strategy shifts″. Baer says, “Over the past few weeks, I’ve done several keynote presentations about Youtility at small, focused events where nearly all attendees were CMOs or other execs at large companies. In each of these situations, I received the same question from an audience member: “I work at a big company with entrenched marketing processes. How can we possibly move to creating marketing that’s totally different and useful?” It’s a great question, because it strikes... [...]
The latest article on ‘Business 2 Community’ is titled “How to Repurpose Content for SEO in 2014”. Parampreet Chanana says, “When one starts off with a strategy for content marketing, a big challenge that he or she faces is creation of great content on a regular basis. Many marketers will advise you to keep blogging all the time, keep updating your linked Twitter and Facebook accounts to get some kind of traction, and also that you need an account on Youtube, Instagram, Google+, Pinterest, etc., etc. But all these things can get a bit overwhelming, especially if you are a... [...]
The latest article on ‘Business 2 Community’ is titled “4 Tips for Amplifying Your Mobile Content Marketing”. Yazmin Gray says, “Content marketing has notoriously been synonymous with the accessing of the web through desktop computers. During the past five years, however, the growth of Internet use on mobile devices has surpassed that of deskbound platforms. Now for the meaning of “content marketing” “It is a tactic initiated by marketers that focuses on creating rich, worthwhile content that is also specifically created to engage with a specific audience. The subsequent... [...]
The latest ‘Econsultancy’ blog post is titled “Six great Slideshare decks on content marketing and strategy”. Graham Charlton says, “Whether you like the phrase or not, content marketing is here to stay, and it works well. It combines a number of disciplines, including editorial, social, SEO, PR and marketiing, and a well-planned content marketing strategy can help these teams to focus on long-term goals. There has been a lot written and spoken about content marketing over the past couple of years, including on this blog”. Six great Slideshare decks on content... [...]
The latest ‘Econsultancy’ blog post is titled “91% of companies are distributing more digital content than last year”. Christopher Ratcliff says, “However as companies create more and more content in order to appeal to an ever-expanding range of customers and clients, the more internal and external obstacles they are faced with. Although some companies have the budget to create their own content or outsource its production, the majority feel they don’t have the right organisation or internal structure to utilise the content properly. Retrieving the right content,... [...]