The latest post on ‘Copyblogger’ Blog is titled “Are Join Brian Clark and Jerod Morris at Content Marketing World 2014”. Jerod Morris says, “Copyblogger Media is proud to be a sponsor and presenter at Content Marketing World 2014 — the one event in the world where you can find all the brightest and most accomplished content marketing professionals, together, at the same time. CMWorld returns to Cleveland, Ohio September 8-11, 2014. And this year they’ve lined up Oscar winning actor, director, and producer Kevin Spacey as the closing keynote! Created for motivated marketing... [...]
Archive for the 'Content Marketing' Category
The latest article on HubSpot blog is titled “How to Think More Strategically About Your Content Marketing”. Michael Brito says, “The challenge with “content marketing” as a term or approach is that it’s by nature a very tactical way to engage with customers and prospects. It can easily be done in a silo. There is nothing stopping you from creating and curating content and then randomly posting it up in social media channels. You can hire consultants, agencies, and even third-party journalists to create contenton your behalf. Don’t get me wrong — these are often... [...]
The latest article on HubSpot blog is titled “7 Rules of Conversion-Friendly Content Marketing Design”. Sam Kusinitz says, “Creating content that is relevant and useful for your buyer persona is only half of the battle in creating a successful content marketing strategy. The next part — and the part that’s a little less glamorous — is optimizing that content for conversions. Think about how many times you’ve abandoned a webpage because it was difficult to navigateor because it wasn’t optimized for your device. With so much information available... [...]
The latest article on ‘Business 2 Community’ is titled “30 Content Marketing Lessons From The New York Times Innovation Report”. Marko Saric says, “The leaked New York Times Innovation Report reviews the publication’s digital strategy, asks big questions and recommends steps to take to keep up with the shifting digital landscape on the content cluttered internet and the distracted mobile world. The Times might be the world’s leading news organization but the report shows that they lag behind new online publishers like Buzzfeed (ironically first to break the report)... [...]
The latest ‘Aweber’ blog post is titled “How to Start Optimizing Your Content For Conversions”. Hunter Boyle says, “Conversion rate optimization takes time to master — usually more than most entrepreneurs and small business marketers can muster. And while there are plenty of tools to make the testing and optimization process more simple, even veteran marketers often get stumped deciding what to test next. Whatever level you’re at, one rule holds true: All the testing tips and tricks in the book won’t get you very far if they’re built on a shaky content strategy”. How to Start... [...]
The latest article on HubSpot blog is titled “Quit Cloning Content: Battling Crap Content Through Form”. Anum Hussain says, “When I look back on 2013, I think of it as the year the concept of “content marketing” skyrocketed. Just take a look at a Google Trends report and you’ll see the interest over time escalate drastically over the past two years. But the high spike in content marketing interest has, in some cases, led to content clutter, content deluge, and, essentially, content crap. I believe one of the core reasons for this has been because there... [...]
The latest article on HubSpot blog is titled “7 Quick Ways to Curate Industry Content for Your Blog”. Rebecca Goldring says, “Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. And while posts about an esteemed latest hire or an exciting product update are important pieces to help your readers keep up with company culture, the most impactful posts will be about your industry as a whole. But for marketers to pull back, assess current industry... [...]
The latest post on ‘Copyblogger’ Blog is titled “How to Attract, Nurture, and Grow the Business-Building Audience You Want”. Sonia Simone says, “I got a great question last week after my presentation at our live Authority Intensive event in Denver. What do I do if I feel like I’ve outgrown my audience? I think a lot of business owners run into this. Maybe the owner has personally and professionally grown a lot, but the customer base is still very much made up of newbies. Or maybe the topic isn’t as exciting as it used to be”. How to Attract, Nurture, and Grow the Business-Building... [...]
The latest post on ‘Copyblogger’ Blog is titled “5 Reliable Ways to Use Content as a Referral Tool”. John Jantsch says, “I’m guessing you do great work. You add value everywhere you can, and people want to refer you on their own. Clients who get what they expected and have a great experience in the process want to tell their friends, neighbors, and colleagues about us. It’s a behavior that many people are simply wired to do. But, let’s be honest: we’re all busy. And sometimes we need a nudge, a reminder, or a tangible way to easily make referrals that are relevant”. 5... [...]
The latest article on ‘Marketing Land’ is titled “Say Hello To The Content Marketing Stack”. Rebecca Lieb says, “You know about ad stacks, right? Get ready to say hello to the next big thing in content marketing technology: the content marketing stack. Content stacks aren’t here yet, but they’re coming. In the next couple of years, I expect we’ll see offerings from the big enterprise players: Adobe, Oracle and Salesforce.com. (IBM has a lot of catching up to do if it’s to become a player in this space.) There are many factors driving this latest phase in... [...]