The latest article on HubSpot blog is titled “Here’s a Flipping Awesome Way to Showcase Your Marketing Content”. Michael Reynolds says, “As you are probably aware, great (and useful) content is the fuel behind good Inbound Marketing. There are lots of ways to publish content such as your corporate blog, and other online resources. As you publish content, you’ll want to be sure it gets found in search via SEO and also on social media. However, what if you could publish your own online industry-specific magazine (that’s optimized for tablets) to an audience... [...]
Archive for the 'Content Marketing' Category
The latest article on ‘MarketingProfs’ is titled “Best-Practices for Selecting Content Marketing Software”. Ayaz Nanji says, “At least 110 vendors are currently selling content marketing software—not including dedicated solutions for things such as email, marketing automation, content management, digital asset management, and social media management—according to a recent analysis by Altimeter Group. Considering the plethora of choices, how can marketers find the right tools that fulfill their needs and also meet enterprise, process, and platform requirements? Altimeter recently... [...]
MarketingSherpa has published a video titled “Content Marketing: 6 forgotten strategies to execute now”. MarketingSherpa team says, “According to a Content Marketing Institute study, 93% of B2B marketers use content marketing, but only 42% believe they are effective at the channel. Furthermore, only 44% of B2B marketers have a documented strategy.Joe Pulizzi, Founder, Content Marketing Institute, took the stage at Lead Gen Summit 2013 to share the importance of content marketing and discussed six forgotten strategies that will help marketers improve their efforts in nurturing... [...]
The latest post on ‘Copyblogger’ Blog is titled “The Boring Niche’s Secret Weapon (And How to Use it)”. Sean Smith says, “I hear it constantly: “My niche isn’t sexy enough for content marketing.” It’s a lie. It’s a crutch. It’s a flat-out excuse. The problem isn’t with the niche, it’s with your perception. The problem is you aren’t thinking about what makes your steak sizzle. The “boring” niche actually has a secret weapon”. The Boring Niche’s Secret Weapon (And How to Use it) ‘Copyblogger’ Blog [...]
The latest article on HubSpot blog is titled “Why Content Marketing Fails “. Sam Kusinitz says, “The whole “if you build it, they will come” principle doesn’t really apply to content marketing. If you’ve invested in a content marketing strategy just to see it fall flat — or consulted businesses excited about content only to give up shortly thereafter — you know what I mean. But you might not know why failure happens. It’s not that content marketing itself is destined to fail you;it’s just that there are some dangerous assumptions about... [...]
The latest post on ‘Copyblogger’ Blog is titled “Are Join Brian Clark and Jerod Morris at Content Marketing World 2014”. Jerod Morris says, “Copyblogger Media is proud to be a sponsor and presenter at Content Marketing World 2014 — the one event in the world where you can find all the brightest and most accomplished content marketing professionals, together, at the same time. CMWorld returns to Cleveland, Ohio September 8-11, 2014. And this year they’ve lined up Oscar winning actor, director, and producer Kevin Spacey as the closing keynote! Created for motivated marketing... [...]
The latest article on HubSpot blog is titled “How to Think More Strategically About Your Content Marketing”. Michael Brito says, “The challenge with “content marketing” as a term or approach is that it’s by nature a very tactical way to engage with customers and prospects. It can easily be done in a silo. There is nothing stopping you from creating and curating content and then randomly posting it up in social media channels. You can hire consultants, agencies, and even third-party journalists to create contenton your behalf. Don’t get me wrong — these are often... [...]
The latest article on HubSpot blog is titled “7 Rules of Conversion-Friendly Content Marketing Design”. Sam Kusinitz says, “Creating content that is relevant and useful for your buyer persona is only half of the battle in creating a successful content marketing strategy. The next part — and the part that’s a little less glamorous — is optimizing that content for conversions. Think about how many times you’ve abandoned a webpage because it was difficult to navigateor because it wasn’t optimized for your device. With so much information available... [...]
The latest article on ‘Business 2 Community’ is titled “30 Content Marketing Lessons From The New York Times Innovation Report”. Marko Saric says, “The leaked New York Times Innovation Report reviews the publication’s digital strategy, asks big questions and recommends steps to take to keep up with the shifting digital landscape on the content cluttered internet and the distracted mobile world. The Times might be the world’s leading news organization but the report shows that they lag behind new online publishers like Buzzfeed (ironically first to break the report)... [...]
The latest ‘Aweber’ blog post is titled “How to Start Optimizing Your Content For Conversions”. Hunter Boyle says, “Conversion rate optimization takes time to master — usually more than most entrepreneurs and small business marketers can muster. And while there are plenty of tools to make the testing and optimization process more simple, even veteran marketers often get stumped deciding what to test next. Whatever level you’re at, one rule holds true: All the testing tips and tricks in the book won’t get you very far if they’re built on a shaky content strategy”. How to Start... [...]