Internet traffic generation is the key to getting more people to know about your business. Quality content plays a pivotal role in enabling you to expand your online reach. Content creation can be boosted by learning how successful webmasters drive more traffic. Practical Ecommerce contributor Armando Roggio has shared some useful ideas on analyzing and understanding your competitors’ high traffic content ideas. Roggio says, “Ecommerce competitors can be a good source of inspiration and ideas. Analyzing a competitor’s content — good or bad — could generate ideas... [...]

Your content speaks for you. It helps you to build an authority in your domain. Quality content also enables you to secure links for improving the SEO prospects. Search Engine Journal’s James Brockbank has published an article highlighting five types of interactive content that can be used to attract more links. Brockbank says, “Here we’ll explore in more depth how you can use the latter to earn links that contribute toward great growth, showcasing a number of proven formats and examples of successful pieces. We’ll specifically look at what makes each of these interactive... [...]

The purpose of content creation is to express your ideas effectively to that the target audience understands it clearly and takes desired action. To help you create effective content, Marcus Sheridan has published a video ‘Explain What You Sell by Using Content’. Sheridan says, “It’s crazy how often companies sell services and products yet the marketplace doesn’t even know what those things are. Literally, they may not even know what the word/phrase your offering or talking about even means. This is exactly why assuming ignorance on the part of the audience,... [...]

Creativity is the key to content marketing success. You can give an edge to you content marketing campaigns by observing how successful marketers do it. Neil Patel has published a video ‘How to Instantly Find Dozens of Content Ideas’ to help you improve your content marketing. Patel says, “How to Instantly Find Dozens of Content Ideas (That Your Audience Will LOVE) | You’ve used tools like Ubersuggest to find all these keywords that you should go after. But how do you know what content you should create around these keywords? Because if you create the wrong type... [...]

Quality content helps you to build your website’s credibility. To create eye-catching content you should do thorough research and take care of the audience emotions. Ezgi Cetinkaya, Marketing Communications Specialist, AdSense, Google has shared three steps to help you create outstanding website content. Cetinkaya says, “Great content marketing not only drives new visitors to your site, but also entices previous visitors to come back. A content strategy is key, so take advantage of these tools that can help.1. Identify areas with high potential Before you sit down to... [...]

The concept of improving the accessibility of website content refers to reducing basic barriers to comprehension. You can make content accessible by adding alternative text for images and other graphics. Portent contributor Travis McKnight has shared four strategies to write accessible website content. McKnight says, “The technical details of web accessibility are only part of the equation to provide a seamless user experience and make your content easy to understand and engage with. Your users are the variables that determine what accessibility level you need, and how you... [...]

Content writing is a creative job where you need to be clear about your objectives and the audience you are targeting. This process doesn’t require only effective writing skills, you also need to develop clarity on how you can make your audience take action with the help of your content. State of Digital contributor Lauren Irwin has shared six questions answering to which you can improve your content creation process. Irwin says, “There’s a light at the end of that dreary tunnel of average time spent on pages and exit rate. Here are 6 questions to ask yourself when getting... [...]

Learning from real-life example helps you to improve your work. And as far as content marketing is concerned, the best way you can learn is by observing successful marketing campaigns. Search Engine Journal contributor Shelley Walsh has shared examples of six brands that create great content. Walsh says, “Instead of sharing the usual suspects of content that everyone else seems to share, I’m going to show you a few random examples of creative ideas (and some old ones) that will hopefully inspire you to create better content. “If you only read the books that everyone else... [...]

Appealing content helps you to improve your conversion rate and create more sales. Content marketing revolves around the creation, publication, and distribution of content your target audience is interested in. Besides content creation, the most important phase is widespread content distribution. It allows you to extend your online reach. Portent contributor Jeremiah Bratton has shared a guide to creating accessible web content. Bratton says, “This article covers a small set of general accessibility issues that are part of Web Content Accessibility Guidelines (WCAG) compliance. I will... [...]

NLP (Natural Language Processing) refers to automatic manipulation of natural language, like speech and text, by software. Google has been working to leverage efficient algorithms, neural networks, and graphical and probabilistic models for product development using NLP. MOZ team has published a new video ‘Better Content Through NLP’ featuring Ruth Burr Reedy. MOZ team says, “Gone are the days of optimizing content solely for search engines. For modern SEO, your content needs to please both robots and humans. But how do you know that what you’re writing can check the... [...]