The Buffer team has published a new podcast featuring Brian Peters on ‘7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content’. Peters says, “Marketing skills and career growth don’t come easy in a field that moves at the speed of light. It seems like every week companies are demanding an evolved skill set out of their employees – giving rise to a new era of marketing roles such as the Full-Stack and T-Shaped Marketer. Brands that can successfully bring a variety of people, marketing skills, and unique perspectives together have a huge advantage... [...]

Econsultancy columnist Ben Wood has shared five ways to help marketers optimise their content for voice search in 2019. Wood says, “Here are five tips for optimising your content for voice in 2019 and beyond. 1. Answer customer questions with featured snippets Also referred to as “position zero” due to its prominent location at the top of the SERP, a featured snippet is essentially an extract from a web page that Google has determined best answers the user’s query. Most commonly, it takes the form of a bullet point list, a short paragraph of text, or a table of information. According... [...]

Content creation is a task that requires great clarity and creativity for gaining the attention of the customers, acquire and retain them. In content development process you need to know the clear objective of what you are creating. Copyblogger contributor Lacy Boggs has shared three questions to help content marketers build a stronger content strategy. Boggs says, “As different as all the businesses I work with are (from a guy who sells men’s clothing to a woman who coaches people through healing IBS and beyond), I start every Strategy Session with three basic questions. The answers to... [...]

Personalization is the key to achieving marketing success today. It helps you cater to the needs of your customers and show that you care for them. Marketing Land contributor Robin Kurzer has shared six tips to help marketers create content that helps them offers a personalized experience to their customers. Kurzer says, “According to an Evergage study earlier this year, 96 percent of marketers acknowledge the power of personalization in managing customer relationships. But the Adobe study found that more than half (59 percent) find it difficult to personalize content at scale. Yet that’s... [...]

In content creation quality and creativity are the utmost important things. These two elements bring in the required newness in your copies. Content Marketing Institute contributor Duncan Milne has shared seven steps to help marketers write a great creative brief. Milne says, “Developing creative briefs may seem like a drag, but a good creative brief is actually a great investment in time, efficiency, and motivation. If everybody on the project knows what they’re doing and, most importantly, knows why they’re doing it, you’re going to have fewer revisionsand rethinks later. And, better... [...]

In content marketing what matters is the first thing that your visitors and the search engines see. Yes, it is the headlines of your blog posts. It has to be reflective in the way that it tells people about what is inside for them. Copyblogger’s Stefanie Flexman has shared three questions that can help bloggers craft better headlines. Flexman says, “Once you’ve written a draft of your headline and article (or you’ve recorded a podcast episode or video), use the questions below to ensure your headline is the most effective it can be: Who will benefit from this content? How do... [...]

Copyblogger has introduced the ‘Content Confidence Checklist’ to help content marketers produce quality content and strengthen their marketing efforts. Sonia Simone says, “You can pick up the Content Confidence Checklist here for 7 bucks. Not free, but … pretty close. Listen to the audio walkthrough (it’s just like a quick podcast episode) and you can start implementing the steps within an hour. Publish your next piece of content with confidence — and start seeing the benefits of content that actually leads you toward your goals. And if you give it a try for 30 days and... [...]

Content marketing is the big in thing that has been adopted by every brand today. With content marketing it becomes easier for the brands to influence more people by establishing a context. HubSpot’s Christina Perricone has published a five step guide to creating great content. It highlights important phases such as: Content Planning and Strategy The Content Creation Process Content Creation Tools Creating a Content Plan Analyzing Your Content. Perricone says, “Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful... [...]

Creating video content is an essential part of your marketing initiatives. But at the same time it requires quality content and creativity to build an useful and attractive video. Here creativity does not have an alternative, but when it comes to content, you can have some readily available source. You can use the content that you have already created. HubSpot columnist Ben Jacobson has shared an article talking about six types of contents that can be repurposed as video. Jacobson says, “Whether you’re turning other formats into engaging videos, or extending the reach of your production... [...]

When it comes to content marketing, the authenticity and quality matter the most. You need to gain the trust of the readers by the way of providing high rated content. There is competition in the content marketing domain. But remember, it is among the ones who produce quality content. Copyblogger columnist Sonia Simone has shared four ways to help marketers come out with good quality content. On maintaining consistent content quality, Simone says, “It’s one thing to be able to produce a good piece of content. It’s another to keep producing quality material, week after week and month after... [...]