Content marketing is a driving force that has enabled the marketers to reach out masses. And search engines are the ladders that help you get your content noticed. Content Marketing Institute columnist Justin Champion has shared six strategies to create content that is liked by Google. Justin says, “Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of contentlike the one you aim to create for your brand. Let’s reverse engineer it with this six-step process – and create a path for you to create a resource pillar page of your own. 1. Determine head... [...]

Quality original content is something that helps your business get credibility among search engines and the people. It is a challenge to keep producing original content all the time but it is a requirement so no one can afford to avoid it. Search Engine Journal team has shared three tips to help marketers create compelling content for the search engines and the people. The SEJ team says, “Here are three points any writer should take into account in order to create catchy content that will also attract organic traffic: Choosing a trending topic. Increasing semantic relatedness. Raising chances... [...]

On the Internet content is valued most irrespective of its form. Quality content helps you get good search engine rankings and gets your business more customers. Copyblogger columnist Sonia Simone has shared four tips to help marketers create content that captures readers’ attention. Simone says, “Every time you create content, you need to ask yourself: “Is this tailored to a specific person I want to connect with, from my point of view?” The two key parts of that question are: A specific person I want to connect with My point of view The intersection of those elements gives readers,... [...]

The Copyblogger team has announced a ‘Creative Content Foundations’ class for content marketers. According to Copyblogger team, this class can help content marketers to  advance to a higher level. Sonia Simone says, “We’ll help you: Get your act together so you can manage your time professionally (particularly critical if you’ll be freelancing as a side hustle) Build rock-solid creative processes, so you can produce excellent work consistently Polish your writing to a professional gleam, to stand out in the crowd of “Meh” Plan and implement the core SEO strategies... [...]

Mobile has to be one of your key considerations to boost your sales and marketing. Recent research also suggests that mobile leads in e-commerce sales. One of the ways to persuade more and more mobile users is to create mobile-friendly content. Forbes contributor Brian Sutter has offered seven ways to help marketers create mobile-friendly content. Sutter says, “Speed matters online. But on mobile, it matters even more. According to research from Google, “53% of mobile site visitors leave a page that takes longer than three seconds to load.” And yet, according to that same research,... [...]

The success of content marketing depends upon its consumption by your visitors and customers. With more access, the content has more chances of getting shared on social media. Content Marketing Institute experts Fergal McGovern has shared an useful article highlighting content readability and tips to enhance it. McGovern says, “Content clarity is the user experience of how difficult or easy it is to read text. Why is that important? We know from neuroscience that processing words places a far greater cognitive load on the brain than images. Plus, attention spans are shorter, meaning visitors... [...]

As we all know content plays vital role in helping your sites feature in the search engines. Quality and timely content is something that influences search engines. Copyblogger contributor Sonia Simone has posted about the three content and SEO myths that exist in our minds. Simone says, “There’s a major misunderstanding that underlies all of these small ones: that you have to prioritize SEO over your audience in order to get good results on the SERPs. Consider Mark Schaefer’s recent statement: “I never stood out as a voice in the industry until I stopped being a slave to Google. Be... [...]

The Entrepreneur magazine team has published a video featuring Jessica Abo on ‘What Content Creators Need to Succeed on YouTube’. Abo says, “Have you ever wondered how people earn money making videos on YouTube? Talent manager and content producer Reuven Ashtar sat down with Jessica Abo to discuss how his Never Napping clients, ranging from The Sorry Girls, Molly Burke and Amanda Rach Lee to The Icing Artist and Aydian Dowling, became YouTube stars, and what it takes to be successful”. Watch the video here. What Content Creators Need to Succeed on YouTube Entrepreneur  [...]

Content marketing has become a popular segment of the marketing domain and the addition of inforgraphics, audio and video has made it even more incredible. Creativity is all that can help you achieve content marketing success. Copyblogger’s Sonia Simone has shared five ways to generate creative content ides. Simon says, “We start out with the best of intentions. We’re going to publish more content. Stick to a schedule. And, of course, make sure all of it is high-quality stuff that people actually want to read. The first week or two are good … and then … You fire up your WordPress... [...]

MOZ columnist Jackie Francis has published the ‘3-Step Guide to Reviewing Web Page Content’. This guide is aimed at helping marketers review their content and make required improvements for the SEO purposes. Talking about the guide Francis says, “In SEO, reviewing content is an unavoidable yet extremely important task. As the driving factor that brings people to a page, best practice dictates that we do what we can to ensure that the work we’ve invested hours and resources into creating remains impactful and relevant over time. This requires occasionally going back and... [...]