Kristen Dunleavy says, “When’s the last time you updated your blog? Posted on social media? Sent your customers an email? Optimized your website content? If the answer to any of these is, “It’s been a while,” it’s okay. Follow these quick tips to get your content back on track. Email If you haven’t shown your email subscribers some love in a while, you may want to consider a reactivation campaign. People who haven’t heard from you need a little refresher on your business. When you reach out to them again, show your value. Give them some useful tips or a checklist, tell them about... [...]

Matt Byrom says, “Content marketing has quickly become the most popular way for businesses, large and small, to market themselves. And, it’s no wonder when you consider all of the benefits: It presents you as a thought leader within your industry It creates trust between brands and customers If done correctly, it seriously increases SEO With this in mind, it’s easy to see why 9 out of 10 organizations now market with content. So, we all know that content marketing is important, but what about outreach? If you’ve yet to try outreaching your content, or your doing it and not seeing... [...]

Jason Abbruzzese says, “With an eye on customization and international expansion, content marketing company Taboola has raised $117 million, its fifth and largest major funding round. Founded in 2007, Taboola is best known for its boxes of recommended articles that appear on a wide variety of websites. The site’s meteoric rise has helped fuel the boom in content marketing that has included its main competitor Outbrain, which is reportedly eyeing an IPO later this year at a valuation of $1 billion. Adam Singolda, CEO of Taboola, told Mashable that the money will be used to bolster its... [...]

Chow says, “I read this in a magazine I was reading and it was mentioned by JohnChow.com when I asked him this question for an expert post I was writing a few months back. This statement is very true and if you want enormous targeted traffic sent to your website, it’s all about writing the best content ever. This means creating content that solves a common problem and is in-depth, providing a complete solution. People love this type of content, and it increases the chance of someone linking back to it as an additional resource for other content online. However, you have to follow the fundamentals... [...]

Lindsay Kolowich says, “By now, you know how important it is to incorporate visual content into your social media strategy. Not only do images get more social shares, but they also compel fans, viewers, and website visitors to stick around longer. I mean, hey, we’re only human … and humans are naturally drawn to visual content. While we only remember about 20% of what we read, we retain as much as 80% of what we see. But visual content for the sake of visual content isn’t good enough. If you want your images to engage your fans, followers, and prospects, they have to... [...]

Laura Kane says, “Most marketers know the importance of creating unique content for different social mediums. For instance, would you use the same exact copy in a paid search ad that you did in a tweet? I hope I’m hearing a resounding, “No!” And yet, many marketers aren’t fully prepared for what comes next: when a visitor actually clicks on a link and lands on their website. If a visitor comes from a paid ad promising a coupon — and then they don’t see the coupon as soon as they arrive on your website, how do you think they’re going to feel? Confused; maybe... [...]

Andrea Lehr says, “In many aspects of life, timing is key. If you’ve got to schedule a very important meeting, and all of the attendees aren’t morning people, scheduling an 8 a.m. start time probably won’t result in a productive meeting. Or maybe you want to book a cheap vacation — you probably want to avoid scheduling one during the holidays. The same is true with content creation and social media. If you want your content to do well on social media, you’ve got to be strategic about what you publish and when you publish it. To figure out how and when to... [...]

The ‘Business 2 Community’ team says, “Although a growing number of marketers and entrepreneurs are turning to content marketing to acquire users and increase their conversions, many have a hard time creating the type of content that truly engages and converts their audience. Join Jason Miller, global content marketing leader at Linkedin, as he shows how to create content that is guaranteed to raise your brand awareness, build trust, and ultimately drive revenue in 2015. Key Takeaways During this webcast, you will discover: How to find out what types of content will appeal the most... [...]

Syed Irfan Ajmal says, “Are you getting a sinking feeling that you are getting nowhere after jumping on the content marketing bandwagon? Or do your blogging efforts sound like you singing in the shower: you feel like a rock star but no one is there to applaud your singing prowess? Top 4 Reasons Your Content Writing Has Been a Failure You didn’t research prior to writing. You gave little or no attention to SEO, or worse, you did the kind of spammy SEO that has caused so many sites get bitten by one of the Google Zoo creatures – Panda, Penguin, Hummingbird, Zebra. The last one does... [...]

The ‘Business 2 Community’ team says, “There’s no denying that content marketing is hot and here to stay. But despite the buzz, many businesses still don’t have the framework they need to build a successful content marketing engine. Join Hana Abaza, VP of Marketing at Uberflip, as she discusses how you can develop the right “content infrastructure” to succeed in order to drive growth for your business. Key Takeaways A three-step process to optimize your content plan for growth Best content creation and distribution tactics to try in 2015 Tools that will make creation, distribution... [...]