Baer says, “More than any other content format podcasting is poised to explode, because it’s the one type of content you can consume while also doing something else. That’s why we builtMarketingPodcasts.com (the only search engine for marketing podcasts), and also why we at Convince & Convert are positively THRILLED to launch our third podcast… Content Pros. What Is the Content Pros Podcast? It’s a twice-monthly show in a tight interview format where the world’s greatest content marketing practitioners are queried by the shows co-hosts, two of the leading thinkers in content and... [...]

Michele Linn says, “Even though CMI’s mission is toadvance the practice of content marketing, we find that a lot of people still need help with the basics. Even more specifically, people need help connecting the dots with all of the information available (and, according to Google Trends, searches for content marketing have been skyrocketing). In 2014, we published a series of posts to help marketers get back to the basics of content marketing or to improve what they are doing. In case you missed some or all of the series, here is a quick primer. 1. Define your goals. Before you do anything... [...]

Jimmy Rodela says, “Question: What do you get when A-list bloggers like Pat Flynn and Neil Patel (and many other rockstar industry leaders) take the time to share their 1 best writing tip to improve your content marketing results? MASSIVE VALUE! That’s what I’d like to share with you in this post. I’ve contacted a select group of elite bloggers and industry leaders asking them for their 1 best writing tip and they’ve been very kind enough to share. If you’re looking for expert advice on how to improve your writing skills so you can DRASTICALLY get better results from you content marketing... [...]

Tom Masotto says, “Content marketing is a vital component of any B2B marketing strategy. Savvy marketers devote time and money to developing various types of content, including white papers, webinars, tweets and blogs, which appeal to and engage their audiences. But are marketers getting the most out of their content? Not all content is created equal, so it’s up to you to determine what will deliver the most ROI. And, while each piece serves as a way to engage with a potential lead, content ROI is maximized when it is used at the optimal stage of the buyer’s journey. White papers, for example,... [...]

B2C team says, “An RSS (Rich Site Summary) feed is a means to distribute changing web content (including blog posts, podcasts, news releases and site updates) to related sites, blogs, online publishers and feed subscribers. It allows busy people to get the information they want without having to use email, which prevents the publisher from selling or otherwise providing their contract information to other parties. Plus there’s almost no risk of malware, spam or identity theft. Users subscribe and receive content via a feed reader, which could be a browser extension or a separate program such... [...]

Shari Thurow says, “Back in 1997, I created my 5 Fundamental Rules of Web Design. These website design rules are very simple, but critical, for a positive user experience. My rules state that a website should be: Easy to read Easy to navigate Easy to find Consistent and clear in layout, design, and labeling Quick to download Some of these guidelines seem so obvious. In fact, some people sincerely believe that they are stupid. “OF COURSE my website is easy to read!” some developers have exclaimed to me, rolling their eyes. “I can read it!””. How To Make User-Friendly (And... [...]

Entrepreneur team says, “For many good reasons, blogging is likely the heart of your content marketing strategy. Recent industry statistics are astounding: 77 percent of Internet users read blogs, 52 percent of consumers make purchasing decisions after reading a blog’s advice, and 57 percent of marketers have acquired new customers via their blogs. With so much of the focus on how to create compelling blog content, other effective methods for getting out your messages are often overshadowed. Whether you have reached a stalemate in traffic numbers or you’re ready to take your website... [...]

Jonathan Blank says, “As we flip the calendar from 2014 to 2015, you probably have an increased budget for content marketing. Well, at least 58% of us have a higher budget according to theContent Marketing Institute. Job well done in making the business case. Now we have to get to know our customers better to get an adequate return on that budget. Why must we get to know our customers better than we did in 2014? The most basic difference between content marketing and traditional advertising is an acute focus on our customers’ needs. Obviously, we have to find an overlap between our customers’... [...]

Lee Oden says, “Do you attend industry conferences? Would you like to create a greater diversity of content on a regular basis without a big jump in budget? Imagine these two scenarios: Dan looks forward to industry conferences because they provide time away from the office and give him a chance to be inspired by industry thought leaders. He also gets to network amongst peers in the industry and depending on the event city and venue, maybe he has a little fun too. Sandy plans her conference attendance according to topics and speakers. She identifies specific speaker presentations to attend... [...]

Gina Broom says, “Content creation is such a huge slice of the Internet marketing pie. Ever had someone cut a piece of a pie, and then joke that the rest of it is their piece? When content creation does that, it’s not joking. Google updates its algorithms all the time, This isn’t news, but the changes aren’t complicated to understand, either. Basically, it’s all about providing value to site visitors. And what do site visitors want? Quality content. BAM! Just like that, you understand it”. Video Content: Super Fun! Super Effective Mark Ling’s  ’Affilorama’... [...]