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Monday, July 7, 2025

Archive for the 'Content Marketing' Category

‘3 Simple Ways to Personalize Content by Referral Source’ – HubSpot

Laura Kane says, “Most marketers know the importance of creating unique content for different social mediums. For instance, would you use the same exact copy in a paid search ad that you did in a tweet? I hope I’m hearing a resounding, “No!” And yet, many marketers aren’t fully prepared for what comes next: when a visitor actually clicks on a link and lands on their website. If a visitor comes from a paid ad promising a coupon — and then they don’t see the coupon as soon as they arrive on your website, how do you think they’re going to feel? Confused; maybe... [...]

‘New Data: What Types of Content Perform Best on Social Media?’ – HubSpot

Andrea Lehr says, “In many aspects of life, timing is key. If you’ve got to schedule a very important meeting, and all of the attendees aren’t morning people, scheduling an 8 a.m. start time probably won’t result in a productive meeting. Or maybe you want to book a cheap vacation — you probably want to avoid scheduling one during the holidays. The same is true with content creation and social media. If you want your content to do well on social media, you’ve got to be strategic about what you publish and when you publish it. To figure out how and when to... [...]

Reminder- ‘Content Marketing Best Practices for Entrepreneurs and Growth Marketers in 2015’ Business 2 Community Webinar 1.00 pm ET

The ‘Business 2 Community’ team says, “Although a growing number of marketers and entrepreneurs are turning to content marketing to acquire users and increase their conversions, many have a hard time creating the type of content that truly engages and converts their audience. Join Jason Miller, global content marketing leader at Linkedin, as he shows how to create content that is guaranteed to raise your brand awareness, build trust, and ultimately drive revenue in 2015. Key Takeaways During this webcast, you will discover: How to find out what types of content will appeal the most... [...]

‘Content That Gets Found, Loved and Shared’ – ‘Business.com’ Blog

Syed Irfan Ajmal says, “Are you getting a sinking feeling that you are getting nowhere after jumping on the content marketing bandwagon? Or do your blogging efforts sound like you singing in the shower: you feel like a rock star but no one is there to applaud your singing prowess? Top 4 Reasons Your Content Writing Has Been a Failure You didn’t research prior to writing. You gave little or no attention to SEO, or worse, you did the kind of spammy SEO that has caused so many sites get bitten by one of the Google Zoo creatures – Panda, Penguin, Hummingbird, Zebra. The last one does... [...]

Reminder- ‘Strategies, Tactics & Tools for Content Marketing in 2015’ Business 2 Community Webinar 1.00 pm ET

The ‘Business 2 Community’ team says, “There’s no denying that content marketing is hot and here to stay. But despite the buzz, many businesses still don’t have the framework they need to build a successful content marketing engine. Join Hana Abaza, VP of Marketing at Uberflip, as she discusses how you can develop the right “content infrastructure” to succeed in order to drive growth for your business. Key Takeaways A three-step process to optimize your content plan for growth Best content creation and distribution tactics to try in 2015 Tools that will make creation, distribution... [...]

Reminder- ‘Strategies, Tactics & Tools for Content Marketing in 2015’ Business 2 Community Webinar 1.00 pm ET

The ‘Business 2 Community’ team says, “There’s no denying that content marketing is hot and here to stay. But despite the buzz, many businesses still don’t have the framework they need to build a successful content marketing engine. Join Hana Abaza, VP of Marketing at Uberflip, as she discusses how you can develop the right “content infrastructure” to succeed in order to drive growth for your business. Key Takeaways A three-step process to optimize your content plan for growth Best content creation and distribution tactics to try in 2015 Tools that will make creation, distribution... [...]

‘For Writers Only: Secrets to Improving Engagement on Your Content Using Word Pictures’ – MOZ Blog

Isla McKetta says, “”Picture it.” If you’re of a certain generation, those two words can only conjure images of tiny, white-haired Sophia from the Golden Girls about to tell one of her engaging (if somewhat long and irrelevant) stories as she holds her elderly roommates hostage in the kitchen or living room of their pastel-hued Miami home. Even if you have no idea what I’m talking about, those words should become your writing mantra, because what readers do with your words is take all those letters and turn them into mind pictures. And as the writer, you have control... [...]

‘Why Content Is More Persuasive Than Salespeople’ – ‘Business 2 Community’ Article

Tom Martin says, “You can’t sell if you can’t persuade. We all know that. But what many sales people haven’t figured out yet is that digital content is often the most persuasive tool in the salesperson’s toolbox. In my 2014 Content Marketing World talk – Using Content as Your New Sales Force – I talked about this new sales and marketing dynamic. Since that time, I’ve had so many readers, keynote attendees and friends ask me to do a deeper dive into the part of social selling that they least understand“. Why Content Is More Persuasive Than Salespeople Business2Community.com  [...]

‘Know What Your Audience Wants Before Investing in Content Creation and Marketing – Whiteboard Friday’ – MOZ Blog

Rand Fishkin says, “Content marketing is an iterative process: We learn and improve by analyzing the success of the things we produce. That doesn’t mean, though, that we shouldn’t set ourselves up for that success in the first place, and the best way to do that is by knowing what our audiences want before we actually go through the effort to create it. In today’s Whiteboard Friday, Rand (along with his stick-figure friends Rainy Bill and Hailstorm Hal) explains how we can stack our own decks in our favor with that knowledge“. Know What Your Audience Wants Before... [...]

‘B2B Content Marketing: Threefold increase in closed deals from e-book effort’ – MarketingSherpa Case Study

Erin Hogg says, “Filling a blog and website with resources for prospects to educate themselves is a great start to content marketing. However, if your team is creating solution-based, one-off content, your ROI can fall flat, leaving countless hours of development to waste. Five9, a contact center software solution, was creating content but lacked internal alignment in Marketing to turn leads into sales. Discover how Five9 created customer personas, drafted content based on customer research and repurposed highly effective content through 63 assets to generate four times as many leads than previous... [...]


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