The latest article on Mark Ling’s ‘Affilorama’ blog is titled “Take Your Business to the Next Level at Affiliate Summit”. Adam Hansen says, “If you’re looking to grow your online business, stay on the cutting edge of marketing trends and make connections like a boss, then you have to check out Affiliate Summit. There many affiliate marketers whose knee-jerk reaction is to avoid conferences like the plague. Many are just starting off and think that their business is not advanced enough to go to a summit with the “big guys.” Others would rather put bamboo shoots under their fingernails... [...]
Archive for the 'Conversion Rate Optimization' Category
The latest article on Mark Ling’s ‘Affilorama’ blog is titled “The Do’s and Don’ts of Conversion Rate Optimization”. Adam Hansen says, “What if I told you that by following some simple rules and running a couple of tests you could double the money you make from your websites without increasing your traffic? I can hear you saying, “Take our money, please!” But relax, dear friends, this one is on the house… CRO: Exponential Results, the Same Inputs Conversion Rate Optimization (CRO), sometimes referred to as Conversion Rate Marketing, is the art and science of improving the... [...]
MarketingSherpa has published an article titled “Critical website conversion path elements”. Daniel Burstein says, “‘ Sometimes less is more. But which elements of your sales or lead generation path are critical for conversion? Which ones are just getting in the way? “We learned that we were trying to include too much. When we took elements out, our lead conversion dramatically improved,” a Benchmark Report survey response stated. In this MarketingSherpa Chart of the Week, we’ll take a look at data from the Website Optimization Benchmark Report survey... [...]
The latest post on ‘Copyblogger’ Blog is titled “7 Proven Secrets of High-Converting Checkouts”. Joanna Wiebe says, “ Your checkout is not just bleeding visitors … It’s a burst artery. And all those prospects you worked so hard to attract and persuade are gushing out of your site at a mind-boggling rate. Studies show that 67.89 percent of online shopping carts are abandoned. To put it in perspective, that’s like walking into a grocery store and seeing seven filled carts just sitting there, abandoned, near the checkout … while only three people walk out with groceries“. 7... [...]
The latest article on HubSpot blog is titled “7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump”. Diana Urban says, “At HubSpot, we’re constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find yourconversion pages. But are your CTAs effectively capturing people’s attention? Try to guess which of these two CTAs had the highest clickthrough... [...]
The latest article on Mark Ling’s ‘Affilorama’ blog is titled “7 FREE Ways to Increase Conversion Rates on Your Site”. Radhika says, “Online shoppers have way an incredible number many options these days, and that’s both a good and a bad thing. For a shopper, it’s great. There are more options, so there’s no need to be limited to one online store alone. For online sellers, it means the competition is heating up! Savvy online shoppers are not going to be impressed with boring, hard-to-use sites. If your site is anything short of user-friendly, expect shoppers to move on... [...]
The latest ‘MarketingExperiments’ blog post is titled “Conversion Rate Optimization: Why is split testing so powerful?”. Daniel Burstein says, “Imagine if you could split test your life. Essentially, you would never be faced with a conundrum again. You could choose toboth send your daughter to the state school and the Ivy League college. You could marry your high school sweetheart and that special someone you just met. You could buy the Prius and the Tesla. Then, you wait and you measure. You would finally determine empirically which decision is best”. Conversion Rate Optimization:... [...]
The latest ‘Econsultancy’ blog post is titled “Give product reviews a face to increase your conversion rate”. David Shaw says, “It’s been proved many times over in A/B tests that I’ve been involved in that reviews on product pages increase the add-to-basket conversion rate. This effect can be multiplied when those reviews have meta-data surrounding them and multiplied again when there is an image, generally of the person’s face, alongside the review. If you are not familiar with the process of adding meta-data to your reviews then you should take... [...]
The latest ‘Econsultancy’ blog post is titled “How trust signals can double your conversions”. Jan Vels Jensen says, “The role customer reviews are playing on the conversion landscape is increasing significantly, with more shoppers looking to friends and peers for guidance on purchasing decisions. However, reviews are just one factor, and there are other ways to reassure your customers that they are safe when shopping with you“. How trust signals can double your conversions ‘Econsultancy’ Blog [...]
The latest ‘MarketingExperiments’ blog post is titled “Less is More: Maximize conversion by removing website distractions”. Jesse Kraker says, “The old adage “less is more” holds true when it comes to website optimization. To optimize your website, you need to remember to stick to the goal of your site and not distract your visitors with links and other elements that can stop them from reaching that goal. In this MarketingExperiments Blog post, we’ll review a recent test from one of MECLABS’ online retail Research Partners and how the team was able to achieve a 10% lift in checkout... [...]