Rainmaker team says, “Split-testing can create massive improvements in your results, and there is an entire industry of tools, techniques, and consultants ready to help you achieve those improvements. And it does not have to be difficult, expensive, or complex to get started“. How to Boost Your Conversions with Split Testing ‘Copyblogger’ Blog  [...]

Jeffrey Vocell says, “What’s the best length for landing page forms? Would a shorter form increase submissions while retaining quality, or are longer forms better? These exact questions have been at the center of a hotly contested debate that’s been raging on since 2009. In fact, the popular website WhichTestWon that catalogs A/B tests, has 40+ tests on forms alone. Because forms are a central component to your inbound strategy, it’s important to optimize them for conversions while retaining any of the indicators of quality that you and your sales team care about. But... [...]

Graham Charlton says, “Google’s recent mobile friendly update gave brands a big reason to optimise for mobile, but is it being tough enough?  There are plenty of sites which are just part-mobile. They may have mobile friendly homepages and other pages, but will often switch users to desktop pages which do not work well on mobile. Here are some examples… Barclays  Barclays is a good example of this. If you search for Barclays, it looks like the site satisfies Google, with the ‘mobile friendly’ label under the URL. So, as a user, you enter the site assuming it will... [...]

Arie Shpanya says, ” Most retailers already have the secret to higher conversion rates: data. Conversion rates can pave the road to success for online retailers. A retailer’s ability to change a shopper into a customer lies in several different aspects, including product offerings, prices, and merchandising, among other things. Many retailers make the mistake of taking conversion rates at face value. What I mean by this is they believe that simply changing their site layout or prices will improve their conversions. While this is definitely true, these changes require plenty of thought... [...]

Rainmaker team says, “Goodwill can be the difference between a happy, growing community and a declining audience where you get more unsubscribes than opt-ins. Join The Mainframe hosts Tony Clark and Chris Garrett as they discuss how goodwill works in your digital business, what you can do to generate more goodwill, and how to nurture it with your content”. Deadly Conversion Busters: How a Lack of Goodwill Could Be Hurting Your Authority ‘Copyblogger’ Blog  [...]

Rainmaker team says, “Are you trying too hard in your sales letters and landing pages? Which elements are hindering, rather than helping, your conversions? Join The Mainframe hosts Tony Clark and Chris Garrett as they discuss how your efforts might be working against your goals, and how to make it easier for people to buy from you with confidence. In this episode of The Mainframe, hosts Chris Garrett and Tony Clark discuss: What simple means when it comes to your copy, design, and navigation”. Deadly Conversion Busters: How to Make it Easier to Buy ‘Copyblogger’ Blog  [...]

Patricio Robles says, “Last year, Google added store visits to its Estimated Total Conversions feature. At the time, Google noted that “roughly 95% of retail sales take place in physical stores,” making the ability to measure the influence of online ads on offline sales of great importance. Google’s ability to track store visits is based on its Location History feature present on Android phones. When enabled, Google’s terms of service enable it to use aggregated, anonymized data location data for a variety of purposes. So how does the inclusion of store visits affect... [...]

Anand Srinivasan says, “With dozens of marketing platforms to choose from, many small businesses have trouble apportioning the right share of the marketing budget to each different strategies. Add to this the challenge of customizing these channels to suit your own individual business needs, and it becomes a scenario where you may have to test these various channels yourself to identify what works and what doesn’t. And that takes a lot of effort. However, knowing the marketing channels that give other businesses their highest conversion rate is a good starting point to benchmark... [...]

Ayaz Nanji says, “Conversion rates for forms included on Web pages vary widely by the type of form being used, according to recent research by Formstack. The report was based on data for 650,000 businesses and organizations in 11 verticals that use Formstack’s technology. The researchers examined conversion rates—the percentage of all visitors who successfully submit information via forms—for seven types of forms: event registration, order/payment, contact, survey, donation, contest, and lead generation. Contest forms have the highest average conversion rate, with 35% of all visitors... [...]

Sumita says, “It is good to focus on the larger picture in your eCommerce business. However, neglecting a few small things can highly destroy all your efforts. As you always focus on macro conversions, have you ever thought of looking at the micro sides? Micro conversion is an important part of the pre-macro converting process. Micro Conversion – Your Smart Website Conversion Technique Checking the progress at the initial stage of business always yields better results. And micro conversion helps you to measure such progress and accomplish your other goals. They are complete conversions of... [...]